Campbell’s – A CSR Leader


When I say Campbell’s, the first thing that comes to mind is tomato soup—especially since it’s one of the top 10 foods sold off shelves in U.S. grocery stores today. But you may not know what stands behind the familiar products you enjoy: a business that has integrated social responsibility and sustainability into everything it does.

A Bit of History

campbellsThe company was started 146 years ago, in 1869, when Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, opened their first plant in Camden, New Jersey. Twenty eight years later, Campbell’s created five varieties of condensed soup, including the now-favorite tomato. National distribution of soups followed in 1911.

Campbell’s founders pioneered values the company practices today. It is driven and inspired by its purpose: “real food that matters for life’s moments.” The company believes it has a duty to the people who use its products, the communities that support them, and the earth that provides its ingredients. Those values extend to the Campbell’s family of brands, including Pepperidge Farms, V8, Swanson, Pace, Prego, Plum Organics.

Corporate Social Responsibility Approach

CSR and sustainability for the Campbell Soup Company means:

  • Advancing global wellness and nutrition
  • Helping build a more sustainable environment
  • Honoring its role in society from the farm to the family

v8_products_image03Embracing social responsibility, the company considers its impact across the life cycle of products—the ingredients used, how they’re made and more—and annually reports on CSR performance. (Here’s the latest complete CSR report.)

The company’s formal CSR strategy, started six years ago, is based on four pillars:

Nourishing the planet: Environmental Stewardship

Campbell’s goal is to cut the environmental footprint of its products in half by 2020. Among other actions, this includes reducing greenhouse gas emissions and water use, and eliminating packaging materials. Since 2008, the company has reduced gas emissions by 17.1% and water consumption by 27.4%. And Campbell’s has eliminated more than 89 million pounds of packaging materials since 2009.

Nourishing consumers: Interactions with customers and consumers

For Campbell’s, nourishing consumers means continuing to offer products that promote wellness—with a variety of affordable, convenient and great-tasting foods. In 2014, $2.5 billion of Campbell’s retail sales (about 32%) were foods that satisfied the FDA definition of healthy.

Nourishing employees: Building a high-performance workplace

safetyPhotoCampbell’s is creating a diverse, inclusive and engaging work environment. Its employees, currently 45% women, include the first female CEO and president, Denise Morrison. CSR and sustainability goals are baked into its culture, with company Greatness Awards recognizing employees and teams for results that directly support business strategies and values.

Nourishing neighbors: Community Service

Improving the health of young people in hometown communities is the focus of Campbell’s Healthy Communities program, a $10 million, 10-year initiative. Last year:

  • Employees around the globe contributed more than 15,000 hours of volunteer service to their local communities.
  • During the company’s annual Make a Difference Week, more than 1,100 employees across the United States tackled 90 community projects.

Serving communities is also about philanthropy—giving money, grants and in-kind donations to help them. In 2014, Campbell’s charitable giving totaled more than $70 million, with about $60 million in kind, and another $10 million from corporate donations, cause marketing, nonprofit grants and employee giving.

Campbell’s most recent CSR efforts earned the company the #8 spot on the 2015 list of 100 Best Corporate Citizens compiled by Corporate Responsibility Magazine. That’s a move up from #11 in 2014.

campbellsCampbell’s understands that what they do, every day, matters—and their actions make it clear they take being a good corporate citizen to heart. Borrowing from a popular company marketing campaign, you could say their CSR is M’m, M’m, Good!

Inspired to consider improving your CSR efforts and looking for ways to incorporate philanthropy to make a bigger difference?  Contact us today—we can help.

– Andrea Lloyd
Director of Programs



Company Holiday Giving: 4 Great Ideas


This time of year, JustGive gets a lot of inquiries from companies that want to do something for charity during the holidays. They don’t always know what they want to do, but most importantly, they have a desire to give back on behalf of their company, employees or customers.

If you or your company is wondering how to include charity in your holiday activities this year, here are four ideas that make giving easy, fun, motivating and rewarding.

Set up a fundraiser & match donations

A fundraiser for one or several charities is a great way to inspire the giving spirit this season. Choose to support charities that connect with your company’s products or services (e.g. if you create educational software, consider supporting children’s or educational charities), or ones that your employees nominate.

Tip: If you need help selecting charities, the JustGive Guide contains 150 recommended charities organized by cause.



You can quickly create your online fundraising page, customize it with your description, image or video, a fundraising goal and deadline, and you’re ready to go. Then just share the link with your team and watch the donations roll in!

If you want to go the extra mile, add your company branding to the fundraiser and match donations made by employees, contact us to find out more.

Donations as gifts

If your office has an annual Secret Santa tradition, remind participants that making a gift donation in a co-worker’s name is a great gift.

A gift donation is also the perfect way to thank your partners, vendors and customers during the holidays. Find out what cause they care most about and donate to a charity that supports it. We guarantee it’ll be one of the most thoughtful business gifts they receive this year.

Tip: If you don’t know what charity your recipient would like to donate to, get them a JustGive Charity Gift Card instead. Then they can visit and redeem it for a donation to the charity of their choice.

Gift cards—for charity!

Finding a holiday gift that works for everyone in your office is nearly impossible. But rather than default to the expected Starbucks or Amazon card this year, surprise them with a JustGive Charity Gift Card.

JustGive charity gift cards work like typical gift cards except recipients visit to redeem the card for a donation to their favorite charities.


Choose any denomination, customize with your logo / branding, add your holiday message, and deliver them to your recipients via email, as printed cards, or through downloadable claim codes you merge into your own holiday communication. Read about New England BioLabs’ experience using charity gift cards to reward employees.

JustGive Charity Gift Cards are great, memorable gifts for partners, vendors and customers too! The card itself can be your gift or you can include it as that “something extra” with a physical gift. Check out how Deep River Snacks is including gift cards in their consumer holiday gift pack this year.

Make a donation in your company’s name

If your company and employees regularly support a cause or charity throughout the year, consider making a large donation during the holidays to support it.

You can even get employees to nominate charities and have them vote for which one receives the donation. Not only will you gain a nice tax deduction, but you’ll also benefit from engaging your team, who’ll feel like the company is making a real difference this holiday season.

Those are just a few of the ways you can include charity in your company’s holiday activities. Have another idea or need JustGive’s help with a program? Contact us and we’ll get it rolling.

– Sarah Bacon
Director of Product

Fundraisers: Put Charity on Your Holiday Wish List


I’m very lucky. Every holiday season my mother asks me, “What’s on your Christmas list this year?” To her frustration, I never have a good answer, so she just grumbles that I’m really hard to shop for. Love you, Mom! :)

6319712130_7c3283a6b5_mBut this year, I do. I’ll let her know that donations to my favorite charities are on my wish list.

Then I’ll tell her about a new product we launched here at JustGive: fundraisers. Now, I can create an online fundraising page to raise money for charities I care about during the holidays (or any time of year). So in lieu of other gifts from friends and family, they can come to my fundraising page and make a donation instead. That’s what I really want.

Here’s the inside scoop

Creating a fundraising page just takes a few minutes, and you can create one for any cause or occasion, including a memorial fundraiser for a departed loved one, or one for your upcoming wedding.


My favorite part about JustGive fundraisers is how you can customize them. You describe your fundraiser, select a color scheme, add a photo or video to it, choose the charity or charities you want to fundraise for (built-in search tools help too), and you’re done. In a matter of minutes, you’ll have a link to share with friends, inviting them to contribute.

You can even write a custom thank you message that gets sent to your donors, set a fundraising goal, and add an end date to drive immediate action. As the date draws closer and your donations tally increases, it may surprise you to see which friends and family members rally to get you to the finish. And you can log in anytime to see your online donations report and know who has given to your fundraiser.

New JustGive Guide offers recommended charities

As part of the Fundraisers launch, we also revamped our JustGive Charity Guide.

CharityGuideThe new JustGive Guide contains around 150 recommended charities organized by cause. These charities are nationally-based and meet IRS standards, address today’s key issues, and receive the most support from our donors. With about a dozen charities for each cause, the guide makes it easier and faster to find the organizations you want to help.

When it comes to selecting charities for your fundraiser, you‘ll find the new JustGive Guide under the “Browse by Cause” tab. It includes cause categories for Animals, Children, Education, Global Aid, Hunger and more.

Create a fundraiser today

mapI hope you’ll join me and set up a fundraiser this holiday season to support your favorite charities. You can raise money for organizations that fight hunger and homelessness, or help a neighborhood charity that’s making a difference for your community.

Whatever cause you want to support, our fundraisers make it simple for you, and fun for your donors.

You’ll also make your Mom and friends happy, since they’ll know how to give you a gift this holiday that’s just what you want! And you’ll be spreading the spirit of the season around, making wishes come true for your favorite charities too.

– Sarah Bacon
Director of Product

Help the Hungry in 5 Ways


It’s the season when get-togethers and festivities revolve around food. Many of us worry about eating too much at our Thanksgiving or holiday meals, or indulging in extra treats. But there are so many children and families who can’t even relate to that thought. Sadly, the latest hunger stats tell us:

  • 1 in 7 Americans go hungry every day
  • 1 in 5 children in the United States don’t have enough to eat

Not having enough food most affects:

  • 3 million households with seniors age 65 and older
  • 3 million rural households
  • 1 in 4 African American households
  • 1 in 5 Latino households

So while you and I may worry about weight gain, and even waste more than 20 pounds of food every month, the demand for food is growing.UNEP_photo-_needs_to_be_resized

This year, food pantries across the country are reporting shortages and long lines. Researchers think that’s happening because the employment gains we’ve seen as the economy recovers are from part-time and low-paying jobs which still leave people struggling to pay bills and put food on the table.

How can we make it better?

5 Ways to Make a Difference for Hunger

Good FoodDonate Food. Find a local food bank, grocery or bank that’s collecting food and donate canned goods. Or start a food drive yourself.

Fundraise. Create an online fundraiser and get others involved in raising money for charities solving hunger issues. You can set one up in minutes on JustGive and find charities to support, add your special message and compelling video/photos—then email friends and family, and post your appeal on social media. When someone asks what’s on your holiday gift list, tell them gifts of charity for the hungry would mean the most to you.

Volunteer. The holiday season brings out a lot of volunteers for food banks, soup kitchens and rescue missions serving meals and collecting food.  While always happy for volunteers, these charities could really use help more throughout the year. Their need is ongoing; offer to help as often as you can. (If you don’t know local charities, you can find them here.)

Give.  There are a lot of nonprofits doing great work to fight hunger, and your donation gives them the ability to do more. It doesn’t take much to make a big impact. We have a short list of recommended hunger charities on the JustGive site, and here are a few examples of what your gift can do:

$35 to No Kid Hungry helps children get 350 meals.

$55 provides 550 meals through Feeding America’s nationwide network.

With $70, Meals on Wheels can send home-delivered meals to 10 seniors.

Raise Awareness.  Start a conversation with your friends and family about hunger. Share posts on social media—this blog and other videos and stories you see—and get more people talking. Raising the volume about the issue.

Let’s take action today and do something for the more than 49 million Americans who don’t have enough food to eat . . . so no one goes hungry.

– Candy Culver
Marketing Consultant

Deep River Snacks: Chips & Charity for the Holidays


Our corporate customers use JustGive’s GiveNow charity gift cards in many creative ways — as employee incentives, thank you gifts for customers or clients at the holidays and throughout the year—and even as tradeshow booth giveaways. (Check out their stories.)

chipcharity_0Here’s the most recent innovative way one made-in-the-USA company is using our charity gift cards. Deep River Snacks, best known for their non-GMO, gluten-free kettle chips found in grocery stores and delis, recently launched a new charitable program for the holidays called “Chips & Charity.” When customers purchase a variety gift pack of their chips through Amazon, they receive a $10 JustGive charity gift card in the package, which they can redeem towards a donation to their favorite charity.

“The JustGive concept was a perfect way for us to manifest our cause-mission, and enable our fans to participate in it,” said Kristine Ford, Deep River’s Senior Director of Marketing. “With the JustGive cards, we’ve created a fun gift set that allows people to share our delicious snacks with loved ones for the holidays while giving them the ‘gift of give’ too.”

11196342_10152902549318262_4020349093341581813_nFord explained that supporting charity, or “giving a chip” as they like to call it, is a founding principle of Deep River Snacks. In addition to donating at least 10% of their profits to charity each year, Deep River also features a different nonprofit organization on the back of the bag for every chip flavor.

“Each of these charities has directly affected the life of a Deep River Snacks employee in some way, whether it’s PSC Partners (our founder’s son has Primary Sclerosing Cholangitis, a rare liver and bile duct disease) or the Leukemia & Lymphoma Society (our VP of Business Development is a Stage 3 non-Hodgkin’s lymphoma survivor),” Ford mentioned.

The JustGive charity gift card was the perfect vehicle for Deep River Snacks to empower their customers to join them and “give a chip.”

“I decided JustGive was the ideal partner because of the 2 million plus charities that you allow people to give to. Since many of our partner charities are smaller, it was critical that our gift card partner supported charities of all sizes,” Ford said.

The Deep River Snacks Chips & Charity Gift Set is available on Amazon for $24.99 and includes 12 varieties of chips plus a $10 JustGive charity gift card.

kettlechipsWith flavors ranging from Aged Cheddar Horseradish and New York Spicy Dill Pickle to Mesquite BBQ, customers are sure to find something to satiate their taste or a loved one’s chip appetite—and support charity at the same time.

Visit our website to find out more about JustGive charity gift cards, or contact us to discover how charity gift cards can enhance your company’s giving program.

– Sarah Bacon
Director of Product

For an effective #GivingTuesday: 10 Nonprofit Tips & Strategies


We’re just weeks away from #GivingTuesday, a 24-hour global movement on December 1 when charities, families, businesses, community centers, and students around the world come together for one common purpose: to celebrate generosity and to give.

#GivingTuesday is a great online fundraising opportunity for your nonprofit, but how you manage communications to promote the day determines your success.

2015-Save-the-Date_blue-PROFILE-image-sizeIn case you don’t yet have a game plan or haven’t customized your Donation Page to make the most of #GivingTuesday, check out our previous blog and recent webinar with DonorPath to get things rolling.

We’ve assembled 10 valuable tips and strategies to make your outreach for #GivingTuesday as effective as possible. (Find more at

Get others involved

Ask a board member or sponsor to match gifts for the day or for certain hours during the day. You can use this to incentivize new or larger donations during your #GivingTuesday campaign.

localRally your community. Talk to small businesses in your area to see if they will team up to support your organization on #GivingTuesday. Suggest a percentage or proceeds from sales that day or ask if they’ll collect donations on your behalf at their place of business. They might also want sponsor a matching gift. If you have a print shop nearby, recruit their help to produce flyers you can distribute (be sure to include your website address or QR code for donations).

Communication Tips

Many donors work at companies that double the donations made by employees. In your communications, encourage your donors to submit matching gift requests for their #GivingTuesday donations.


Build momentum with your supporters in advance and communicate a consistent message across several channels, including email.

  • Send an email a week before December 1, describing #GivingTuesday, announcing your participation, and telling supporters how they can help. Ask them to watch for more information and updates on your social media channels—and suggest they forward the email to friends to spread the word.
  • Email supporters again on #GivingTuesday with a specific appeal for donations. Convey your sense of urgency for these 24 hours. And point them to social media for posts throughout the day about your progress.

Social Media

7600374992_e91bb097bf_mYour social media posts are key to raising money and driving supporters to take action on #GivingTuesday. Use your Facebook, Twitter, Google+ and Instagram accounts to raise awareness of #GivingTuesday and motivate supporters and prospects to participate by donating to your organization. Make your posts compelling and share-worthy. Here are some ideas to get you started:

  • Start promoting #GivingTuesday at least a week before Dec. 1 on your social media. That gets supporters excited and prepared for the big day. Tease any creative or unique campaign you have planned.
  • Use photos to be as engaging as possible and turn up the fun. Encourage your supporters to post “unselfies” showing how they’re participating in #GivingTuesday or how they feel when they support charity. Or post pics of your team demonstrating lots of #GivingTuesday spirit.
  • Throughout #GivingTuesday, keep followers apprised of how donations are coming in for your overall goal. It’s as easy as checking your real-time, online Donation Report on JustGive. Donors love watching a campaign in progress and knowing they can help you reach your goal.
  • Thank your donors in your posts and let them know how they’re making a difference. Example: “Thanks to Robin T. for her generous donation on this #GivingTuesday. It will fund summer camp for 5 of our kids!”
  • Follow up the next day to share your results with supporters and say thank you again.

For more helpful tips, download the logos, graphics and free Toolkits from, including ones for social media, press releases, PR and email.

– Sarah Bacon
Director of Product

NEW Fundraisers: Ideal for Short-Term Campaigns


We’re pleased to announce our new and improved fundraisers product. JustGive has offered online charity registries for a long time, but we recently overhauled the product, made it easier to use, gave it a fresh look and feel, and rebranded it.

Fundraisers are a great way for individuals to raise money for their favorite charities . . . and they’re also a creative, compelling way for your nonprofit to engage supporters in a short-term giving campaign.

Our fundraisers include many customization features: custom colors, photo or video, campaign fundraising goal and real-time progress tracking, a custom thank you message for donors, program designations, custom URL, and much more.2015-Save-the-Date_blue-PROFILE-image-size

#GivingTuesday is coming up on December 1, and creating a Fundraising page is a perfect way to raise money for the global giving day event. Actually, these Fundraising pages would work well for any holiday-specific campaigns you have planned.

Check out this example we created—using one of JustGive’s nonprofit members, Pathways PA—to see the new Fundraising page features:


To get started, visit the Fundraisers page. It’s only takes a few minutes to set one up! Note: You’ll need to create a regular donor account to use the new fundraisers, but rest assured any donations you receive through your Fundraising page are tracked and displayed in the Donation Report in your nonprofit account.

– Sarah Bacon
Director of Product

Helpful CSR & Sustainability Groups


Business for Social Responsibility and GlobeScan recently released the 7th annual State of Sustainable Business Report.

The survey revealed what major companies think about sustainability and corporate social responsibility (CSR). It collected data from 440 professionals at multinational companies, in a wide range of industries, with varying levels of commitment to sustainability.

One not-so-surprising trend identified by the survey: sustainability is playing an increasingly important role for almost half of the companies (42%). And while almost 70% say sustainability is at least “fairly well integrated,” the desire is to have it more integrated. Other results:

  • 48% of companies said their key performance indicators include sustainability measures
  • 67% reported sustainability efforts was a top three factor in a company’s reputation

We know, from a 2014 Nielson report, that 55% of global online consumers are willing to pay more for products and services from companies committed to positive social and environmental impact.

Human rights remains the top priority for business, though climate change and access to products meeting basic needs are on the rise. (Detail on pg. 9)

Human rights remains the top priority for business, though climate
change and access to products meeting basic needs are on the rise. (Detail on pg. 9)

And there’s no shortage of research, ratings and rankings related to sustainable business. The current $250 million sustainability information market now includes some 150 rating systems covering more than 50,000 companies.

So how can sustainability and CSR “warriors” find what’s most useful (in practice) and help raise their company’s commitment to something so important?

Social responsibility and sustainability membership associations/organizations are one good way. Here are some of the best in this space:

Business for Social Responsibility (BSR)

bsr-greenbiz-banner_0A global nonprofit organization, BSR works with a network of more than 250 companies to build a just and sustainable world. With offices in Asia, Europe, and North America, BSR develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. Members get access to thought leaders in the industry, sustainability solutions and networking opportunities. BSR’s annual conference, being held November 3-5 in San Francisco, will provide the latest social responsibility strategies. Membership information:

Committee Encouraging Corporate Philanthropy

CECP LogoCECP’s mission is to create a better world through business. The nonprofit organization is a coalition of CEOs who lead by example and believe improving society is an essential measure of business performance. Founded in 1999 by Paul Newman, CECP consists of more than 150 CEOs of the world’s largest companies across all industries. CECP offers members one-on-one consultation, networking events, exclusive measurement data, and case studies on corporate engagement. Membership is by invitation only. Membership information:

Conscious Capitalism

cclogoA nonprofit organization, Conscious Capitalism is dedicated to helping businesses use their power to serve humanity. It’s a group of companies, nonprofits and other organizations who believe there’s a better way to conduct business, guided by higher purpose, a stakeholder orientation, conscious leadership and conscious culture. Conscious Capitalism offers programs and events, and supports a growing network of chapters, which serve as learning communities. Membership information:

Corporate Responsibility Association (CRA)

cra logoCRA promotes the practice and profession of corporate responsibility.  Members can choose to participate in Thought Leadership Councils for specific issues or CEO Responsibility Roundtables. The nonprofit association also provides e-newsletters, CR Magazine, webinars, and an annual conference.  Membership information:

– Andrea Lloyd
Director of Programs

Getting ready for #GivingTuesday


We recently teamed up with DonorPath for a #GivingTuesday nonprofit webinar: 6 Weeks to Increase Engagement and Revenue. The webinar offered helpful strategies for making the most of this global giving day on December 1.

#GivingTuesday has quickly become a worldwide phenomenon. In 2014, 30,000+ charities, nonprofits, corporations, community groups, and government agencies participated.

How do you best prepare for this 24-hour fundraising event, which falls right in the middle of your year-end giving initiatives?

To find out, download the free presentation from our recent webinar here, and check out the valuable tips below.

Create Your Game Plan

While #GivingTuesday is only 1 day long, to maximize results, give yourself time to plan a thorough strategy for reaching your supporters. Line up your resources, train your staff, organize your social media accounts, update email lists, and set your fundraising goal. (You can use information in your JustGive Donation Reports to build your lists.)

DonorPath’s best advice? Identify your advocates. These are highly engaged supporters—both online and offline—that will help you, through their networks, drive donations on #GivingTuesday.

Set Up Your Online Donation Page

As a JustGive nonprofit, you can easily customize your online Donation Page for #GivingTuesday. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday. The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Or you can use JustGive’s new Fundraiser pages: they’re perfect for short-term campaigns like #GivingTuesday. You can quickly create and easily motivate donors through a campaign-specific page with compelling content like photos or video, customize colors, your goal and deadline.

Note: You’ll need to set up a regular donor account on JustGive to use a fundraising page, but rest assured the donations will show up in your nonprofit report.


Plan and Pace Your Communication

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications. Build momentum and awareness with messages you send to supporters and social media posts leading up to the day. Then email your supporters early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Throughout the day, log into your JustGive Donation Report to see how much you’re raising . .  . and use this information to update supporters through social media, and even a follow-up email later in the day. Let them know how close you are to meeting your goal—and encourage them to spread the word and continue giving to reach it.

Be sure to consistently use the #GivingTuesday hashtag in all your online communication. And make it easy on yourself with ready-to-use materials: visit the #GivingTuesday website for free toolkits, sample messages, logos, and more.

#Retention Wednesday

While GivingTuesday officially ends at midnight on December 1, DonorPath recommends you take advantage of the day after to say thanks and retain the support you received. Organize a “thank-a-thon” with your staff and board members to thank your #GivingTuesday supporters, communicate how much you raised, and share where the funds will go. Donors like knowing they made a difference.

Here’s to planning for a successful #GivingTuesday!

– Sarah Bacon
Director of Product

JustGive’s 15 Years of Philanthropy


It’s JustGive’s 15-year anniversary! As the year of celebration starts, Founder Kendall Webb took time to talk about how JustGive got started, and reflect on accomplishments.

Q: You started JustGive as a nonprofit when others said it couldn’t be done.  Tell me about that.
Akendall: We started JustGive to create a single technology platform so all nonprofitssmall and large—could have equal access and outreach at a low cost. We thought it was important to operate as a nonprofit to maintain a single mission and build trust. But everyone in the Internet sector literally said we couldn’t do this because of the cost of technology. I didn’t want to “take the poor public” so I found a way. I got the community involved, asking for every kind of support. It was the early Internet days and we had a lot of companies who believed in us and helped by contributing their contacts, money and pro bono services. That made it less expensive for us to launch, and we got high quality services for free.

Q: How has JustGive kept going when it got tough and continued to make things happen?
We’ve sustained ourselves during market crashes and are better suited to do this because we’re a nonprofit. We have more channels of support and capital that are not available to for-profit companies, and there’s no venture capital investment to overextend or distract us.

We’re not doing this for a quick expansion or to go public and make money. Our single goal and focus is to increase giving and we’re 100% guided by our mission.

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Q: In the first five years, JustGive sent $37 million to charity. At 10 years, it was $130 million, and today, it’s more than $450 million. What are the driving forces behind growth?
A: Two key things. One: At first, individual donors were scared to give online. Over the years, they’ve become more comfortable with the Internet, know it’s safe and trust the process. It’s commonplace now and we’re a trusted brand in the sector.  Our products are not just a nice option for online giving—we make giving easier and provide something donors need.

Two: We’ve leveraged our growth through corporate partnerships that help us expand our products and connect with a much bigger audience. Companies are in a great position to offer charitable programs, extending our reach.

Q: Over the years, JustGive has launched a lot of new products, including charity fundraising registries, charity gift cards, rewards points for charity, and more. What new giving are you most proud of?
A: All new giving excites me, because it increases philanthropy.  But I’d have to say I’m most proud of charitable redemption points because it’s a big channel of fundraising that we identified, developed and operated before others did. Individuals and companies were accumulating huge volumes of rewards points, and CEOs felt torn about what to do with this build up of points. We gave them a solution. This got companies to think about their philanthropy more—outside of their foundations—and was a launching pad for corporate social responsibility. Redeeming rewards points for charity helped them connect philanthropy to their products and location, and give back in local communities. That kind of new giving shows JustGive’s uniqueness and creativity from start to finish—and our overall impact.


JustGive’s 15 Year Timeline

Q: Did you envision JustGive would be what it is today?
A: We’re much bigger in scope than I thought we’d be. It’s been exciting to grow beyond direct, 1-person-to-1-charity donations (where we started) to fundraising, charity gifts, corporate giving and social responsibility programs. I’m thrilled to see how charity has penetrated into so many parts of life, and how multiple products are used in so many different ways!

Q: What other JustGive accomplishments are you proud of in the past 15 years?
A: I’m proud of all the unique channels of giving we’ve built. Like working with to use $1 million of charity gift cards as a trade show giveaway. And expanding the definition of a benefit concert with The Dave Matthews Band by letting fans choose the charities to receive money.

2014 Year In Review

Click to view full size

I’m proud of the level of respect and integrity JustGive has built as a trusted leader for companies, nonprofits and donors. I know we’ve earned this through hard work and staying true to our mission.

And I’m incredibly proud of our longevity. Withstanding all the changes in the stock market (2 crashes and recession) and in the charitable market is amazing. It’s strengthened who we are.

I’m proud of our prominent national exposure—from TV mentions on PBS NewsHour and CBS News, to articles in the New York Times, USA Today, and Huffington Post.  Not to mention being recognized as one of the best of the web by Forbes.

I am most proud of our team. Their passion has fueled our growth, and the impact we’ve had on a limited budget is mind blowing. That’s because our team is creative and really believes in what we’re doing.

Q: What are the most important changes you’ve seen in philanthropy in the last 15 years?

  1. The Internet has become a common channel for giving, and it’s given small organizations a louder voice.
  2. Young people are more involved in giving at a younger age. They consider philanthropy part of what they do, who they are, and what they expect from a company where they work.
  3. There’s been a huge increase in peer-to-peer giving, crowdfunding and the social side of giving.
  4. Corporate social responsibility has grown tremendously. Companies used to manage giving through their foundations, and philanthropy was about giving for branding reasons. Now it’s an important way to be good corporate citizens, and they’re becoming more proactive, with strong and directed giving.

Q: What would you like to see companies do to make more of a difference for philanthropy?
I’d like to see more companies invest in the business value of charity – including it in their budget so it’s not funding they have to “find.” I’d also like to see them integrate charity into their large gift giving funds for holidays, incentives and loyalty rewards. And overall, to continue to be open minded and consider more creative ways to make charity an integral part of their business.

Q: Where are your personal hopes for JustGive in the years ahead?
My hope is that JustGive continues to be a leading force for philanthropy, generating new pools of capital for the nonprofit sector.

Q: If there was one message you could get out in the world about charitable giving: What would that be?
Make giving a part of your everyday life. I’m not just talking about giving money, but about volunteering your time, and helping out in your community or doing something for someone in need. Giving isn’t isolated to a charity. It’s something we can all do every day with little moments of helping make things better for a person, a community, and ultimately the world. These small acts of kindness become contagious, spreading goodness that can make a difference.

– Candy Culver
Marketing Consultant