When natural disasters strike, generous people around the world open their wallets to give to organizations helping victims. Here at JustGive, we are lucky to partner with companies like American Express® who enable their cardholders to quickly provide support.
After the devastating 2010 earthquake in Haiti, the 2011 earthquake and tsunami in Japan, and the 2013 Typhoon Haiyan in the Philippines, American Express reached out to JustGive to find a fast, easy solution for their cardmembers who wanted to help.
Timely Disaster Campaigns
Within 24 hours of each disaster, JustGive launched online fundraisers so American Express cardholders could donate to charities directly providing victims with emergency services, shelter, healthcare and food.
Cardholders simply visited the American Express MembersGive website to donate using their American Express credit card or their Membership Reward points.
JustGive helped American Express identify and vet the key charities aiding victims for each disaster, whether they were U.S.-based organizations offering aid (like the American Red Cross), or other charities local to the region where the disaster took place.
American Express supported its cardholders’ generosity by covering all credit card processing fees. That meant that 100% of each donation made it to the charities making a difference.
The result? Hundreds of thousands of dollars from American Express cardholders were donated to organizations helping disaster victims recover and rebuild.
In its one year post-report for the 2011 Japan earthquake and tsunami, the American Red Cross recognized American Express as a member of its Disaster Responder Program for contributing at least $250,000 annually.
In the last decade American Express has provided assistance for more than 50 disasters in 35 countries, through such leading disaster relief agencies as the American Red Cross and International Red Cross and Red Crescent Societies, Doctors Without Borders, International Rescue Committee, Save the Children, and the United Nations World Food Program.
We’re proud to make it possible for American Express and its cardholders to respond quickly and effectively to tragic disasters around the world. It’s one way JustGive helps companies make an impact with charitable giving programs for their customers or employees.
– Sarah Bacon
Director of Product