Get ready for #GivingTuesday 2016


With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Getting Started with Employee Giving

Young, fast growing companies are focused on finding and retaining talent. Today’s job pool is very socially minded. They are looking for a company that meets their desire to engage in purposeful work. They are looking for a company that is committed to being good corporate citizens which means approaching business ethically and sustainably as it relates to the community and the environment. This includes philanthropy or giving back to the community. Investing with purpose builds trust within the community which includes employees. Employees are donating already. According to a donor engagement study by Abila, donors donate at least monthly. Engaging employees to volunteer and donate in the workplace and offering them an incentive like a match will send the message that you know what is important to them.

Where do you start?
One way a company can give back to the community and inspire employees is through employee giving. Employee giving programs come in many different forms. The most common is a matching program where the company or foundation matches donations made by employees to a charity or cause. This can be a fundraising campaign to support the community where employees live and work or an ongoing charitable giving program that matches donations made by employees throughout the year. JustGive makes it simple by offering a cost-effective, branded microsite that supports matching.

Follow the leader
Each fall, our partner Cisco, sponsors a Global Hunger Relief Campaign, the comcisco-logopany’s signature annual employee giving campaign benefiting hunger relief agencies worldwide. Cisco multiplies the impact of all campaign donations per employee with a double match — tripling the impact of every gift. The generous donations initiated by employees provide at least 16 million meals through organizations working to address the immediate need of hunger and find long-term solutions to this global challenge.

Fundraising campaigns

Support any community event throughout the year including hunger drives, disaster relief or a charity walk/run.

Features include:

  • Company branded fundraiser page
  • Benefit one or multiple charities
  • Option to cover transaction fees
  • Real time donation and charity reporting
  • Social sharing
  • Support for corporate matching

Customization includes:

  • Add a logo
  • Name your campaign
  • Tell your story
  • Choose a color theme
  • Upload an image or videoslide1

Charitable giving programs

Empower employees to give throughout the year to the charities that are important to them including public schools. CECP notes in 2016 that 29% of giving goes to education with 26% to health and social services.

Features include:

  • Company branded microsite
  • Charity list or full GuideStar database
  • Option to cover transaction fees
  • Real time donation and charity reporting
  • Support for corporate matching

Customization includes:

  • Add a logo
  • Name your campaign
  • Tell your story
  • Choose a color theme
  • Upload an image or video

Charities and causes
JustGive works with GuideStar, the world’s largest source of information on nonprofit organizguidstar-logo-verticalations. With more than 1.5 million verified organizations including public schools, GuideStar offers employees the choice to give to the charities and causes they care about most. If you want to focus on a specific cause area or support local charities, JustGive can work with you to choose the charities that are right for your company.

Like a 401(k) plan, matching employee giving leverages an employee’s own charitable giving efforts and connects their social consciousness to a company’s CSR efforts. Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about our services. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.

To keep up on the latest CSR insights, subscribe to our Blog and follow JustGive on LinkedIn.

Andrea Lloyd
Business Development Director


Introducing our new payment report for nonprofits


Great news! With our new payment report you can now get donation details by searching your check number. Easily keep your records and donor list up-to-date by using the payment report to match your checks with corresponding donation details.

To access your payment report:


Step-by-step instructions:

  1. Login to your charity account
  2. In the Quick Links menu on the right-hand side of the page, select Payment Report
  3. If you know your check number, enter it into the box and click Search. If you don’t know your check number, select the donation date range that you would like payment information for
  4. Once a donation has been prepped for disbursement, payment information including payment date, amount, payment type, check number, donations and payment status will be displayed (Note: Remember that checks are disbursed by the 10th of the month for all donations made in the prior month. For example, all donations made in September are sent out by October 10th)
  5. To see detailed donation information for a payment, click on the number of donations to access the donation report – this report can be exported as a CSV, Excel, XML or PDF

Amanda Chun
Account Development Manager

P.S. – Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

JustGive’s corporate giving solutions


As we approach year-end many companies are planning for 2017 by reviewing their sustainability strategy and how that relates to corporate social responsibility (CSR) goals. Many times this includes Human Resources working with Marketing to determine the best way to enhance customer acquisition, corporate branding, customer loyalty and employee retention.

JustGive’s corporate giving solutions can help you move these initiatives forward. Since 2002, JustGive has been helping companies like American Express, Cisco, DigitasLBi, Hallmark and Pointworthy give back to their communities. Together, we’ve donated over $450 million to tens of thousands of charities.

Our corporate program solutions
Corporate philanthropy can be achieved through grant making to the community but it can also actively engage customers and motivate employees.

  • Fundraising campaigns—Fall is a great time to encourage a fundraising drive to support food insecurity by matching employee donations to their local food bank bringing charitable giving directly to the communities where your employees work and live.
  • Employee giving—Matching donations speaks volumes for a company’s commitment to social good and directly connects to a company’s CSR goals. Employees are committed to the charities and causes they give to and appreciate when a company matches their donations. It provides job satisfaction, connection to the company and results in higher productivity.
  • Charity gift cards—JustGive’s charity gift cards can be used as a thank you for a referral, a birthday, or the holidays, or an employee reward. Gift cards actively engage customers and employees in the conversation about charitable giving.
An example of a corporate charity fundraiser hosted on JustGive

An example of a corporate charity fundraiser hosted on JustGive

Key features of JustGive’s corporate programs
Our e-donate platform is the core of JustGive’s corporate program offering and serves the needs of CSR initiatives for companies across the nation. The key features include:

  • Branding—An essential hallmark of any corporate program, branding creates awareness and loyalty. JustGive easily brands our microsites to uniquely represent our partner’s logo and message.
  • Charity Choice—Whether you prefer the GuideStar database of charities or a selection of local charities, JustGive believes in charity choice. Our JustGive Guide offers national based charities representing important causes. Or create your own list of organizations important to your employees.
  • Flexibility—Our different types of programs give you the flexibility to decide which type of giving program works best for your social impact goals. We can support multiple programs, each one focused on a different audience. Employees could have a matching program on the company’s intranet while a marketing initiative could demonstrate your CSR efforts to customers with charity gift cards.
  • reportingReporting—Data is key to communication results and making informed decisions we’ve focused a lot of attention on providing useful reporting within our programs. Corporate partners can connect with their donors, evaluate where the donations are going and learn how to grow the program. We also have accountability reporting so you know when and where the donations were distributed.

Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.

To keep up on the latest CSR insights, subscribe to our Blog and follow JustGive on LinkedIn.

Andrea Lloyd
Business Development Director

Are you taking advantage of JustGive’s free nonprofit services?


Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?


  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager


JustGive and JustGiving join forces: what this means for you


We at JustGive are excited to announce we have joined JustGiving, the world’s largest social giving platform.  JustGiving operates the website

Both organizations were founded at about the same time over 15 years ago, with an identical goal: to grow charitable giving by connecting people with the charities and causes they care most about.

Headquartered in London, UK, JustGiving has helped 27m people in 165 countries raise $4bn for NPOs and grassroots projects since its launch in 2001. The company has built a solid reputation for its commitment to technology innovation and the early use of advanced analytics to grow charitable giving.

kendallOur CEO Kendall Webb said: “In the US, JustGiving is one of the non-profit world’s best kept secrets. Our new collaboration aims to change that. We are proud to be joining forces to grow our positive social impact by combining JustGive’s unique experience and knowledge with JustGiving’s ground-breaking platform.”


Zarine Kharas, co-founder of JustGiving said, “Our belief is that giving is global, and we cannot wait to grow our community of users, NPOs and corporations in the USA, and help them raise more money together for the causes they are passionate about.”

What will change for donors?

Nothing about the website or donor accounts will change, apart from the changes to our Terms of Service and Privacy Policy. will still be the place for donors to make contributions to their favorite charities, and to search for and donate to over 2 million U.S. charities. will also continue to offer charity gift cards, charity fundraisers (including wedding fundraisers), and all the other helpful features that make it easy to donate to charity.

What will change for the Nonprofits that use JustGive’s services?

Nothing at all will change, apart from the changes to our NPO Terms of Use, Donor Terms of Service, and Privacy Policy. In particular, our fees are not changing.  If you are an NPO you will continue to receive donations through, your donation page (if you have set one up), and our various other partner programs. When a donation is made to your organization we’ll still send you a check on the 10th of the following month for the donations that were made in the previous month.

Please take a moment to review our updated terms which reflect the fact that your JustGive service will now be provided by JG US, Inc, JustGiving’s US subsidiary: You can find our updated terms here:

We are excited for this new chapter for JustGive, and continuing our mission to increase charitable giving by connecting people with the charities and causes they care most about.

Kendall Webb
Founder and CEO

Contributions pour in for victims of the Orlando shootings; here’s how you can help

Thousands gather during the Sunday evening vigil in San Francisco's Castro district to mourn and honor the victims of the massacre at Orlando’s Pulse nightclub. Photo: Gabrielle Lurie, Special To The Chronicle

Thousands gather during the Sunday evening vigil in San Francisco’s Castro district to mourn and honor the victims of the massacre at Orlando’s Pulse nightclub. Photo: Gabrielle Lurie, Special To The Chronicle

In the early hours of Sunday, June 12, a gunman, who has now been identified as Omar Mateen, killed 49 people and wounded 53 more in an attack at the Pulse nightclub in Orlando, Florida. The nightclub is one of the most popular LGBTQ clubs in the city.

As authorities comb through evidence and Matten’s background to determine the why and how’s of the tragic event, millions around the world are mourning the tragic loss of life in what has become one of the deadliest mass shootings in U.S. history. The tragedy has also inspired great acts of charity and kindness from around the nation.

As of Wednesday afternoon, a gofundme campaign to aid the victims of the shooting (families of the deceased and those injured) has raised over $4.5 million dollars. The campaign was started by Equality Florida, statewide organization advocating for gay and lesbian rights. The donations have come from nearly 97,000 individual donors.

Another organization, Lutheran Church Charities based in Chicago, IL, sent their K-9 Comfort Dog Ministry, composed of 12 golden retriever dogs, down to Orlando to comfort first responders, mourners and victims who were hospitalized after the shooting. The canine crew has been working through Trinity Lutheran Church in downtown Orlando, which has an outreach ministry aimed at the local LGBT community.

The Walt Disney Company announced a donation of $1 million to the OneOrlando Fund that benefits non-profits in the community. The purpose of the Fund is to provide a way to respond to the needs of the Orlando community, now and in the time to come, after the effects of the Pulse tragedy.

The National Compassion Fund is also distributing 100% of the funds received directly to victims, which has already totaled over $4 million. Pulse, the nightclub where the shooting took place, has also started an Employee Recovery Fund to provide financial assistance to employees while they are out of work.

JustGive sends our condolences out to all victims and their families of the Orlando shooting. To contribute to any of the above efforts for Orlando, use the links below:

Pulse Victims Fund – GoFundMe
OneOrlando Fund
Pulse Employee Recovery Fund
The National Compassion Fund

– The JustGive Team

High Magnitude Earthquakes Hit Ecuador and Japan


It’s Monday morning and rescuers are searching for survivors and missing people in Ecuador and Japan. Over the last few days both countries have experienced high magnitude earthquakes resulting destruction, death and injury.

The island of Kyushu, Japan has been experiencing powerful earthquakes and hundreds of aftershocks since April 14, 2016 when a 6.2-magnitude quake struck the island. The worst the island has felt was a 7.0-magnitude quake on April 16th.  Rescuers in Southern Japan are working to help injured and displaced people while hoping the death toll doesn’t rise higher than its current 42.


The coast of Ecuador was also hit Saturday, April 16, 2016, with a major 7.8-magnitude quake along the coast. With nearly 300 dead in Ecuador and more than 2,500 injured, rescuers are rushing to find survivors.

It is devastating to see these quakes happening at the same time. Rescue forces are in place.  Please make a donation to support the relief efforts for Ecuador and Japan:


-Julia Hughes
Product Manager

Patagonia’s Unconventional CSR


Image source:

California-based Patagonia, which specializes in outdoor apparel, has taken an unexpected and untraditional approach to corporate social responsibility (CSR). Sustainability, giving back and caring for the planet are firmly connected in a company conviction that’s clear for customers and the business world to see. That’s supported by Patagonia initiatives to buy and consume less.

A family business owned by Yvon and Malinda Chouinard, Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”BtheChange.jpg

Yvon wrote in the company’s biography, Let My People Go Surfing, “Patagonia exists to challenge conventional wisdom and present a new style of responsible business.” True to form, in 2012, it was one of the first companies in California to become a Certified B Corporation.

Social & Environmental Activism

Knowing the resources it uses and waste it produces, Patagonia believes it has a responsibility to give back. Rather than thinking of what they do as charity or traditional philanthropy, the company calls it “our Earth Tax,” and considers it part of the cost of doing business.


Image source:

For the past 30 years, through its membership in 1% For The Planet® (an alliance of businesses), Patagonia has given 1% of sales to the preservation and restoration of the natural environment. To date, the company has donated $70 million in cash and in-kind services to 3,400 grassroots groups. A few stats show how the company supported environmental and social initiatives this past year:

(For a detailed look at Patagonia’s work in 2015, check out its Environmental + Social Initiatives booklet.) 

Sustainable Clothes & Supply Chain

Patagonia is determined to create “the world’s most socially and environmentally responsible supply chain,” and has steered the clothing industry into a more sustainable direction through its actions.

With products and suppliers.
In 1993, Patagonia was the first outdoor clothing manufacturer to use fleece made from post-consumer recycled (PCR) plastic soda bottles. And in 1996, it switched to using organically grown cotton in all cotton products.  It was also one of first major outdoor companies to work with Fair Trade USA on its Fair Trade Certified apparel.


Image source:

In 2007, to be more transparent about its supply chain, the company started publishing the environmental impacts of articles of clothing in The Footprint Chronicles® as well as including it on Patagonia’s product pages.

Within the industry. As a founding member of the Sustainable Apparel Coalition—an alliance of 30 companies in the clothing and footwear industries formed in 2010—Patagonia and member companies measure their environmental and social and labor impacts, benchmark performances against each other, and publish the results in a social and environmental performance index.


Image source: GreenBiz, collateral at the Yerdle-Patagonia event in SF

The company’s belief in environmental conservation and corporate responsibility is integrated into its anti-consumption advertising. Maybe the most recognized of these ads ran on Black Friday in 2011 with the surprising message: “Don’t Buy This Jacket”, encouraging consumers not to buy what they didn’t need.  Patagonia has echoed this message over the years in its “buy used” marketing with eBay, and most recently, through its Worn Wear initiative about repairing clothes. While many think these messages fly in the face of why the company exists, Patagonia firmly believes it’s just the right thing to do.

Making a Bigger Difference

Patagonia’s commitment to inspire and implement environmental solutions reaches beyond the industry. In 2013, the company launched $20 Million and Change, through a holding company, Patagonia Works. It’s dedicated to a singular cause: using business to help solve the environmental crisis. With this fund, Patagonia helps like-minded, responsible start-up companies which want to work with nature rather than using it up.


Image source:

Humble about its CSR accomplishments, Patagonia states: “We have a long way to go and we don’t have a map—but we do have a way to read the terrain and take the next step, and then the next.”

If you’re inspired by Patagonia to take steps and give back through your company’s CSR efforts, we’re ready to help. Just contact us.

For more philanthropy news and CSR insights, subscribe to our Company Blog and follow us on LinkedIn.

– Andrea Lloyd
Director of Programs

Fundraising Professionals: Tools, Tips & Services


Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.

JustGive offers several valuable resources to help you generate fundraising results that pass the pudding test.

Donor Acquisition

You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:

FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee.  No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.


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Mobile-Optimized, Brandable Donation Pages. Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)


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Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.

If you’re looking for planning tips, want to know best practices for fundraising efforts like emails, check out the JustGive Nonprofit Blog. Better yet, subscribe, and we’ll send an email every time a new one is posted. And for more news and insights, follow the latest from JustGive on LinkedIn.

Donor Database & Management

JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.

donation report

Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.

Measuring Fundraising Success

With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client.  Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign.  So you can say: Here’s the proof!

– Candy Culver
Marketing Consultant