Philanthropy for a new generation


In the wake of National Philanthropy Day, and with the holidays right around the corner, it’s the perfect time to inspire the giving spirit in a new generation. As the saying goes, “actions speak louder than words.” Being involved in your community is a powerful way to teach children about caring for others, and finding their own passion for giving.

Need some ideas?

Learning To Give understands the importance of teaching philanthropy to new generations. They offer over 1,200 K-12 lessons and educational resources for teachers, parents, youth workers, religious instructors, and community leaders free of charge. Lessons focus on educating youth about the importance of philanthropy, the nonprofit sector, and civic engagement.

Technology raises awareness and makes giving easier.

New research and nonprofit experts credit technology with the rising trend in philanthropy among the nation’s youth. “Technology is democratizing philanthropy so giving is not only easier for people of all ages and means, but also trendier. And children are starting to organize at the grass-roots level to give” says Phillip Rucker, a staff writer for the Washington Post. Adds Craig Kielburger, founder of Free the Children, “The next step is to help kids move from that awareness to action.”

Young people as agents of change

With a passionately active and philanthropic new generation, it’s no surprise young adults are inspired to get involved beyond the usual annual donation. JustGive is proud to feature stories about how Jean and Brandon, as children, thought about giving and made a difference for years to come:

Jean Beale, at age 7 – “When I was a baby, my mom and dad would push me in a baby jogger. We would pick up soda cans while my mom and dad ran. We store the cans until we get a lot of them, then we take them on our friend’s big truck to the recycling place. One time, I sold 410 pounds at once. I help the world by making the roads, the lakes, and the trails prettier, and because all my cans are recycled.”

Brandon Keefe, at age 8 – One afternoon at a parent-teacher meeting to discuss the building of a library for a children’s home, Brandon heard how difficult it was to get books and thought “everybody had books on their shelves that they’d outgrown, why not give the ones we’ve already read to kids who need them?” What began in 1998 as a community service project for his class is now the grassroots nonprofit organization BookEnds. To date, over 170,000 student volunteers have filled 499 barren libraries throughout the Greater Los Angeles area, delivering more than 1.4 million books into the hands of over 401,000 at-rish students.

Want to spread the word? Tell a friend.

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