Our partner, GreatNonprofits, started in 2007, has become the Yelp of the nonprofit world. With a database of more than 200,000 reviews, GreatNonprofits is the leading provider of reviews and ratings for nonprofits throughout the United States.
It all began when Hurricane Katrina hit and GreatNonprofits founder Perla Ni was publishing the Stanford Social Innovation Review. She wanted to write about nonprofits doing a great job providing supplies and help for victims, but had a lot of trouble identifying them. It struck Ni that there needed to be an online “Zagat” for nonprofits, where people could tell first-person stories and share reviews about the work and impact of organizations.
Making the most of your reviews
It’s clear reviews make a difference. According to Neilsen, 70% of consumers trust online reviews as much as personal recommendations.
So, as an organization, how do you:
- Engage your supporters
- Collect more online reviews
- Use reviews successfully
Tara Verner, Vice President of Marketing for GreatNonprofits, recently spoke about how to do just that. We’re sharing the slides from her presentation that provide great examples and tell you how. Enjoy!
If you’d like to watch the recorded session, here’s the YouTube video of the presentation.