The CECP Giving in Numbers: 2014 Edition looked at what’s happened in corporate philanthropy and employee engagement programs since the end of the Great Recession in 2009. The report, created in association with The Conference Board, analyzed trends and giving behaviors (from 2010 through 2013) for 261 of the world’s leading companies.
Key finding: 66% of companies increased giving as a percentage of revenue, demonstrating that engagement is widely considered sound business strategy.
Ten valuable stats from the report to see how your company measures up:
- Corporate giving increased for 64% of companies post-recession – with more than a third of companies increasing contributions by 25% or more (This reflects overall increased confidence in the U.S. economy by consumers and CEOs)
- Giving and business performance increased together: profits increased for 59% of companies that gave 10% or more since 2010
- 86% of companies match employee contributions to qualifying nonprofit organizations
- Three primary cause areas dominate company giving:
- Education @ 28%, including K-12 and Higher education
- Health & Social Services @ 27%
- Community & Economic Development @ 14%
- Corporate giving to Community and Economic Development initiatives grew the most of any cause area (by 34%)
- A majority of companies (76%) measured social outcomes and impacts in 2013, showing corporate funders want to know the value created by giving
- While 79% of companies operate a corporate foundation, there’s a shift afoot, and recent cash contribution growth have come predominantly from Corporate Community Affairs budgets
- From 2012 t0 2013, in kind gifts (product donations and pro bono services) drove the largest increases (10%+) in total giving
- The median total giving per employee for all companies was $644
- Fortune 100 companies are starting to better align their giving focus with their business strategy and transitioning away from partnership that don’t match up
And, in this National Volunteer Week, it’s worth mentioning that giving professionals who
attended the CECP Summit last May ranked Volunteer time off as the most effective motivational tool for increasing employee satisfaction.
How does your company’s giving match up to these findings? Do any of these trends surprise you? Leave us a comment below with any thoughts you have.
Don’t hesitate to contact us if you’d like to explore new ideas or discuss your giving programs.
For more Giving in Numbers details, download the 54-page report.
– Andrea Lloyd
Director of Programs
To keep up on the latest trends and news in company philanthropy, subscribe to our newsletter.