Fundraising: 3 benefits of reviews

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To fundraise effectively, you want to share your impact with donors and tell your story well.

gnp_bug-orangeYou’re already writing effective donor appeals and emails and have added social media in the last few years. You may be working with a content marketing strategy too . . . all the while watching for new ways to raise money with limited resources.

Are you using reviews as part of your fundraising strategy? With GreatNonprofits, it’s easy to do and to extend your reach to millions of people since they syndicate reviews across dozens of philanthropy partner sites like JustGive and GuideStar®.

Three big benefits of reviews

According to GreatNonprofits:

  • 80% of donors say reviews influence their giving decision
  • 90% of donors say reviews help them understand the work of a nonprofit

Another benefit of reviews is that your supporters tell your story for you. Their personal, often-memorable comments about what you do and how you do it help make your fundraising appeal.

Here’s how GreatNonprofits works:

Getting started

First: Claim your nonprofit. Take a few minutes to complete your profile and provide information about your impact (describe the results of your programs). By the way, the Donation button on your profile also creates another place where donors can directly and immediately give to your organization.

Second: Invite reviews. Ask donors, board members, volunteers, colleagues and clients through email and social media (all the people who know about your work). GreatNonprofits tools help you do this.

Third: Share those reviews on your social media channels, thanking your supporters and spreading your message. The site’s built-in sharing options make it simple.

Reviews can qualify your organization to earn the honor of a 2015 Top-Rated Nonprofit. When you receive 10 positive reviews (4 stars or above) and maintain an overall positive average (4 or 5 stars) from January 1, 2015 to October 31, 2015, you reach this status. Giving you more exposure and raising your credibility, with an independent stamp of approval for all your work.
– Candy Culver
Marketing Consultant

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