Getting ready for #GivingTuesday

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We recently teamed up with DonorPath for a #GivingTuesday nonprofit webinar: 6 Weeks to Increase Engagement and Revenue. The webinar offered helpful strategies for making the most of this global giving day on December 1.

#GivingTuesday has quickly become a worldwide phenomenon. In 2014, 30,000+ charities, nonprofits, corporations, community groups, and government agencies participated.

How do you best prepare for this 24-hour fundraising event, which falls right in the middle of your year-end giving initiatives?

To find out, download the free presentation from our recent webinar here, and check out the valuable tips below.

Create Your Game Plan

While #GivingTuesday is only 1 day long, to maximize results, give yourself time to plan a thorough strategy for reaching your supporters. Line up your resources, train your staff, organize your social media accounts, update email lists, and set your fundraising goal. (You can use information in your JustGive Donation Reports to build your lists.)

DonorPath’s best advice? Identify your advocates. These are highly engaged supporters—both online and offline—that will help you, through their networks, drive donations on #GivingTuesday.

Set Up Your Online Donation Page

As a JustGive nonprofit, you can easily customize your online Donation Page for #GivingTuesday. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday. The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Or you can use JustGive’s new Fundraiser pages: they’re perfect for short-term campaigns like #GivingTuesday. You can quickly create and easily motivate donors through a campaign-specific page with compelling content like photos or video, customize colors, your goal and deadline.

Note: You’ll need to set up a regular donor account on JustGive to use a fundraising page, but rest assured the donations will show up in your nonprofit report.

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Plan and Pace Your Communication

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications. Build momentum and awareness with messages you send to supporters and social media posts leading up to the day. Then email your supporters early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Throughout the day, log into your JustGive Donation Report to see how much you’re raising . .  . and use this information to update supporters through social media, and even a follow-up email later in the day. Let them know how close you are to meeting your goal—and encourage them to spread the word and continue giving to reach it.

Be sure to consistently use the #GivingTuesday hashtag in all your online communication. And make it easy on yourself with ready-to-use materials: visit the #GivingTuesday website for free toolkits, sample messages, logos, and more.

#Retention Wednesday

While GivingTuesday officially ends at midnight on December 1, DonorPath recommends you take advantage of the day after to say thanks and retain the support you received. Organize a “thank-a-thon” with your staff and board members to thank your #GivingTuesday supporters, communicate how much you raised, and share where the funds will go. Donors like knowing they made a difference.

Here’s to planning for a successful #GivingTuesday!

– Sarah Bacon
Director of Product

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