Deep River Snacks: Chips & Charity for the Holidays

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Our corporate customers use JustGive’s GiveNow charity gift cards in many creative ways — as employee incentives, thank you gifts for customers or clients at the holidays and throughout the year—and even as tradeshow booth giveaways. (Check out their stories.)

chipcharity_0Here’s the most recent innovative way one made-in-the-USA company is using our charity gift cards. Deep River Snacks, best known for their non-GMO, gluten-free kettle chips found in grocery stores and delis, recently launched a new charitable program for the holidays called “Chips & Charity.” When customers purchase a variety gift pack of their chips through Amazon, they receive a $10 JustGive charity gift card in the package, which they can redeem towards a donation to their favorite charity.

“The JustGive concept was a perfect way for us to manifest our cause-mission, and enable our fans to participate in it,” said Kristine Ford, Deep River’s Senior Director of Marketing. “With the JustGive cards, we’ve created a fun gift set that allows people to share our delicious snacks with loved ones for the holidays while giving them the ‘gift of give’ too.”

11196342_10152902549318262_4020349093341581813_nFord explained that supporting charity, or “giving a chip” as they like to call it, is a founding principle of Deep River Snacks. In addition to donating at least 10% of their profits to charity each year, Deep River also features a different nonprofit organization on the back of the bag for every chip flavor.

“Each of these charities has directly affected the life of a Deep River Snacks employee in some way, whether it’s PSC Partners (our founder’s son has Primary Sclerosing Cholangitis, a rare liver and bile duct disease) or the Leukemia & Lymphoma Society (our VP of Business Development is a Stage 3 non-Hodgkin’s lymphoma survivor),” Ford mentioned.

The JustGive charity gift card was the perfect vehicle for Deep River Snacks to empower their customers to join them and “give a chip.”

“I decided JustGive was the ideal partner because of the 2 million plus charities that you allow people to give to. Since many of our partner charities are smaller, it was critical that our gift card partner supported charities of all sizes,” Ford said.

The Deep River Snacks Chips & Charity Gift Set is available on Amazon for $24.99 and includes 12 varieties of chips plus a $10 JustGive charity gift card.

kettlechipsWith flavors ranging from Aged Cheddar Horseradish and New York Spicy Dill Pickle to Mesquite BBQ, customers are sure to find something to satiate their taste or a loved one’s chip appetite—and support charity at the same time.

Visit our website to find out more about JustGive charity gift cards, or contact us to discover how charity gift cards can enhance your company’s giving program.

– Sarah Bacon
Director of Product

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