Nonprofits: “Holiday-ize” Your Donation Page

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‘Tis the season for giving, and there’s no better time to add some holiday cheer to your JustGive Donation Page to get your donors in a generous mood.

Here are 3 ways to “holiday-ize” your JustGive Donation Page. To make these or any updates, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

1. Add a Holiday-themed Image

Add some holiday flair to your organization logo and upload that new image to your Donation Page. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png file (max size 512k).

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2. Customize Your Donation Amounts

Connecting a tangible value with donation amounts helps your donors better understand how you will use their donation to provide services, and often motivates them to give more. Pathways PA, a nonprofit that supports low-income women, children and families, includes specific descriptions with its donation amounts to show the difference they make, like: $50.00 – provides a case of diapers & wipes for a homeless baby.

If you’re channeling donations toward any specific holiday initiatives, let donors know about that. For example: $50.00 – provides a Christmas meal for a family of four.

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3. Update Your Program Designations

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Click to view full size

If you’re running any special campaigns or initiatives for the holidays that are mentioned in your fundraising materials, make sure the programs listed on your Donation Page match. For example, if you’re conducting a “Holiday 2015 Campaign,” be sure that it’s on your Donation Page as a program donors can select.

BONUS TIP: Want to encourage recurring, monthly donations from your donors? Just add “&isRecurring=true” at the end of your Donation Page link (To see an example: https://npo.justgive.org/basket?acton=donate&ein=94-3331010&isRecurring=true). When you add it, the monthly recurring checkbox is automatically selected. (Donors always have the option to uncheck the box.)

Happy holidays . . . and best wishes from all of us here at JustGive for a fruitful giving season!

– Sarah Bacon
Director of Product

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