Optical Underground: Glasses & Charity

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It’s estimated that 3 out of 4 people in the United States wear corrective lens of some kind. Of those, 71% wear glasses.

That’s why JustGive was excited to work with Optical Underground, an eyewear retailer located just down the street from us here in San Francisco. The company was readying a re-launch of their website, and they contacted us for ideas on how to incorporate charitable giving into their customer experience.

Optical Underground has a long history of giving back to San Francisco. Founder Ira Silverstein opened the shop just after the 1906 earthquake. He took his optician’s kit to the earthquake refugee camps and gave new glasses to anyone who had lost theirs in the quake.

Since then, Optical Underground has continued to support community-wide issues like homelessness, health care and education. JustGive Charity Gift Cards turned out to be the perfect solution to help the retailer include giving as part of their online shopping experience.

 

With every purchase at opticalunderground.com, customers have the option to add a $10 JustGive charity gift card to their order, which discounts the price of their glasses by the same amount. They can then redeem their gift card towards a donation to any charity of their choice (nearly 2 million on our site).

“JustGive’s worldwide reach solved the dilemma of how we can do good outside our community, and do it in a way that allows our customers to decide what’s important to them,” said Cynthia Silverstein, Brand Strategist for Optical Underground.

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We also built a custom, branded website for Optical Underground’s charity gift card redemptions. So even after customers receive their charity gift card, they continue to experience the company’s brand throughout the gift card redemption process. Customers simply search for the charity they want to support and enter their claim code at checkout to complete their donation.

If you’re ready for some new glasses and want to “see” yourself into some charitable giving, head over to opticalunderground.com!

– Sarah Bacon
Director of Product

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