Fundraising Professionals: Tools, Tips & Services

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Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.

JustGive offers several valuable resources to help you generate fundraising results that pass the pudding test.

Donor Acquisition

You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:

FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee.  No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.

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Mobile-Optimized, Brandable Donation Pages. Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)

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Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.

If you’re looking for planning tips, want to know best practices for fundraising efforts like emails, check out the JustGive Nonprofit Blog. Better yet, subscribe, and we’ll send an email every time a new one is posted. And for more news and insights, follow the latest from JustGive on LinkedIn.

Donor Database & Management

JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.

donation report

Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.

Measuring Fundraising Success

With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client.  Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign.  So you can say: Here’s the proof!

– Candy Culver
Marketing Consultant

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