Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.
GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.
The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.
Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.
Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your audience to share.
Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.
For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.
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Business Development Director