Featured Nonprofit FAQ: Customizing your donation button

blog_faq_featured_title_image_npo_button

Question

Can I customize my donation button for specific programs, amounts or for recurring?

Answer

Yes, you can add specific text to your donation button link so that program, amount, or recurring options are prefilled when your donor arrives art your page. Here are some examples using the sample donation button link https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010.

Program designation

If your organization is running a campaign, has multipleprogram chapters, or is a fiscal sponsor, customizing your donation button link with a specific program ensures donations are easily and correctly designated. To specify what program is selected when the donor arrives at your donation page, add “&designation=Program+Name” to the end of your donation link.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&designation=Children’s+Literacy

Custom amount

To ask for a particular amount for events or programs, prefilling the amount for your donor adds convenience and ensures accuracy. Add “&amount=x” where x = the dollar amount to the end of your donation link to prefill a specific donation amount.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&amount=50

Recurring donations

Make it easy for donors to support your cause monthly by including a custom button link with the recurring donation option preselected on your website, recurringsocial media, and in email communications. To prefill the recurring donation checkbox, add “&isRecurring=true” to the end of your donation link. They can uncheck it if they prefer not to make their donation recurring.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true

Multiple items

The above appends can be combined to prefill more than item. For example, if you want to encourage donors to set up a recurring, $20 donation, you would set up the donation link like this:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20

Perfect for ongoing programs, you can even combine all three customizations to ask for recurring donations of a specific amount for a specific program:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20&designation=Urban+Homelessness

When your donor visits a link like the one above, they will see the amount, recurring and program designation prefilled as in the highlighted screenshot below:

custom-link-example

Note: If your organization is using a custom shortcut url like https://npo.justgive.org/justgive, the first symbol of the appends above should be changed from “&” to “?”. For example:

To preselect the recurring option, add “?isRecurring=true”: https://npo.justgive.org/justgive?isRecurring=true

The offer donors a recurring, $20 donation link, add “?isRecurring=true&amount=20”: https://npo.justgive.org/justgive?isRecurring=true&amount=20

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Amanda Chun
Account Development Manager

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s