We’ve already shown you how to customize your donation page to present a compelling message- check out 5 ways to customize your Donation Page for a refresher – but now take a look at how a donation button can help turn donor engagement into donations.
If there’s one important feature of all successful nonprofit fundraising campaigns, it’s effective donor engagement. The simple truth is that donors support causes and organizations they feel connected to. As we discussed in our livestream with the Foundation Center, Doubling-Down on Virtual Engagement with Online Donation Platforms, online donation systems offer opportunities for increased engagement through social sharing and easier editing if something isn’t working. Additionally, as people spend more time online, it’s important to provide donors with the tools that allow them to make donations online.
How a donation button can help
Whether it’s Facebook, a website, or email, nearly all nonprofit organizations use at least one digital fundraising channel to tell their story and engage with supporters. By including a free and easy-to-implement donation button like JustGive’s in these channels, you can provide direct access to your donation page while conserving your resources. This leaves more room in your budget for programs and other mission-based work.
Ways to use a donation button
Versatility is one of a donation button’s greatest assets. Justgive’s Donate Now button is customizable, easily integrates and allows you to maximize donor access to your donation page, setting your organization up to generate more one-time or monthly recurring donations.
- Include it on each page of your website – Your website messaging should be clear and compelling, letting donors know where they fit into this story. Once they’ve connected with your story, make it easy for them to show their support.
- Add it to your email signature
– Adding a donation button directly to your email signature opens up the opportunity to engage with your organization and donate to anyone you’re in direct communication with. Whether it’s a previous donor, board member, potential volunteer, or friend, you never know who your next fundraiser or advocate will be.
- Include it in e-newsletters or other communications – Even if it’s not your communication’s main call to action, providing donation access is crucial to increasing online donations. According to a recent M + R benchmark study, 27% of online donations are coming from email appeals.
To maximize the effectiveness of your online fundraising, add a Donate button to all of your virtual communications – the more opportunities a donor has to give, the more likely they are to give.
Account Development Manager
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