#GivingTuesday Tips for Success

tips-for-success

Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.

GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
Fundraisescreen-shot-2016-11-01-at-12-39-37-pm
Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.

The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.

Collaborate
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.

Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.

Communicate
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your #GivingTuesdayaudience to share.

Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.

For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

Get ready for #GivingTuesday 2016

blog_npo_title_image_gt_2016

With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Introducing our new payment report for nonprofits

blog_npo_newpayment_report

Great news! With our new payment report you can now get donation details by searching your check number. Easily keep your records and donor list up-to-date by using the payment report to match your checks with corresponding donation details.

To access your payment report:

 

Step-by-step instructions:

  1. Login to your charity account
  2. In the Quick Links menu on the right-hand side of the page, select Payment Report
  3. If you know your check number, enter it into the box and click Search. If you don’t know your check number, select the donation date range that you would like payment information for
  4. Once a donation has been prepped for disbursement, payment information including payment date, amount, payment type, check number, donations and payment status will be displayed (Note: Remember that checks are disbursed by the 10th of the month for all donations made in the prior month. For example, all donations made in September are sent out by October 10th)
  5. To see detailed donation information for a payment, click on the number of donations to access the donation report – this report can be exported as a CSV, Excel, XML or PDF

Amanda Chun
Account Development Manager

P.S. – Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Are you taking advantage of JustGive’s free nonprofit services?

blog_npo_title_image_free_services

Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?

slack-for-ios-upload

  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager

 

JustGive and JustGiving join forces: what this means for you

blog_title_image_jg_jg

We at JustGive are excited to announce we have joined JustGiving, the world’s largest social giving platform.  JustGiving operates the website www.JustGiving.com.

Both organizations were founded at about the same time over 15 years ago, with an identical goal: to grow charitable giving by connecting people with the charities and causes they care most about.

Headquartered in London, UK, JustGiving has helped 27m people in 165 countries raise $4bn for NPOs and grassroots projects since its launch in 2001. The company has built a solid reputation for its commitment to technology innovation and the early use of advanced analytics to grow charitable giving.

kendallOur CEO Kendall Webb said: “In the US, JustGiving is one of the non-profit world’s best kept secrets. Our new collaboration aims to change that. We are proud to be joining forces to grow our positive social impact by combining JustGive’s unique experience and knowledge with JustGiving’s ground-breaking platform.”

zarine

Zarine Kharas, co-founder of JustGiving said, “Our belief is that giving is global, and we cannot wait to grow our community of users, NPOs and corporations in the USA, and help them raise more money together for the causes they are passionate about.”

What will change for donors?

Nothing about the website or donor accounts will change, apart from the changes to our Terms of Service and Privacy Policy. www.justgive.org will still be the place for donors to make contributions to their favorite charities, and to search for and donate to over 2 million U.S. charities. JustGive.org will also continue to offer charity gift cards, charity fundraisers (including wedding fundraisers), and all the other helpful features that make it easy to donate to charity.

What will change for the Nonprofits that use JustGive’s services?

Nothing at all will change, apart from the changes to our NPO Terms of Use, Donor Terms of Service, and Privacy Policy. In particular, our fees are not changing.  If you are an NPO you will continue to receive donations through JustGive.org, your npo.JustGive.org donation page (if you have set one up), and our various other partner programs. When a donation is made to your organization we’ll still send you a check on the 10th of the following month for the donations that were made in the previous month.

Please take a moment to review our updated terms which reflect the fact that your JustGive service will now be provided by JG US, Inc, JustGiving’s US subsidiary: You can find our updated terms here:

We are excited for this new chapter for JustGive, and continuing our mission to increase charitable giving by connecting people with the charities and causes they care most about.

Kendall Webb
Founder and CEO
www.justgive.org

High Magnitude Earthquakes Hit Ecuador and Japan

blog_title_image_ecuadorandjapan

It’s Monday morning and rescuers are searching for survivors and missing people in Ecuador and Japan. Over the last few days both countries have experienced high magnitude earthquakes resulting destruction, death and injury.

The island of Kyushu, Japan has been experiencing powerful earthquakes and hundreds of aftershocks since April 14, 2016 when a 6.2-magnitude quake struck the island. The worst the island has felt was a 7.0-magnitude quake on April 16th.  Rescuers in Southern Japan are working to help injured and displaced people while hoping the death toll doesn’t rise higher than its current 42.

160415161819-06-japan-earthquake-0416-exlarge-169CNN

The coast of Ecuador was also hit Saturday, April 16, 2016, with a major 7.8-magnitude quake along the coast. With nearly 300 dead in Ecuador and more than 2,500 injured, rescuers are rushing to find survivors.

It is devastating to see these quakes happening at the same time. Rescue forces are in place.  Please make a donation to support the relief efforts for Ecuador and Japan:

button_donate_now_red

-Julia Hughes
Product Manager

Patagonia’s Unconventional CSR

blog_corp_title_image_patagonia.jpg

Image source: Patagonia.com

California-based Patagonia, which specializes in outdoor apparel, has taken an unexpected and untraditional approach to corporate social responsibility (CSR). Sustainability, giving back and caring for the planet are firmly connected in a company conviction that’s clear for customers and the business world to see. That’s supported by Patagonia initiatives to buy and consume less.

A family business owned by Yvon and Malinda Chouinard, Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”BtheChange.jpg

Yvon wrote in the company’s biography, Let My People Go Surfing, “Patagonia exists to challenge conventional wisdom and present a new style of responsible business.” True to form, in 2012, it was one of the first companies in California to become a Certified B Corporation.

Social & Environmental Activism

Knowing the resources it uses and waste it produces, Patagonia believes it has a responsibility to give back. Rather than thinking of what they do as charity or traditional philanthropy, the company calls it “our Earth Tax,” and considers it part of the cost of doing business.

1105x622_hardy_l_0001.jpg

Image source: Patagonia.com

For the past 30 years, through its membership in 1% For The Planet® (an alliance of businesses), Patagonia has given 1% of sales to the preservation and restoration of the natural environment. To date, the company has donated $70 million in cash and in-kind services to 3,400 grassroots groups. A few stats show how the company supported environmental and social initiatives this past year:

(For a detailed look at Patagonia’s work in 2015, check out its Environmental + Social Initiatives booklet.) 

Sustainable Clothes & Supply Chain

Patagonia is determined to create “the world’s most socially and environmentally responsible supply chain,” and has steered the clothing industry into a more sustainable direction through its actions.


With products and suppliers.
In 1993, Patagonia was the first outdoor clothing manufacturer to use fleece made from post-consumer recycled (PCR) plastic soda bottles. And in 1996, it switched to using organically grown cotton in all cotton products.  It was also one of first major outdoor companies to work with Fair Trade USA on its Fair Trade Certified apparel.

1105X622_Fair-Trade1.jpg

Image source: Patagonia.com

In 2007, to be more transparent about its supply chain, the company started publishing the environmental impacts of articles of clothing in The Footprint Chronicles® as well as including it on Patagonia’s product pages.

Within the industry. As a founding member of the Sustainable Apparel Coalition—an alliance of 30 companies in the clothing and footwear industries formed in 2010—Patagonia and member companies measure their environmental and social and labor impacts, benchmark performances against each other, and publish the results in a social and environmental performance index.

consumerism_0.jpg

Image source: GreenBiz, collateral at the Yerdle-Patagonia event in SF

The company’s belief in environmental conservation and corporate responsibility is integrated into its anti-consumption advertising. Maybe the most recognized of these ads ran on Black Friday in 2011 with the surprising message: “Don’t Buy This Jacket”, encouraging consumers not to buy what they didn’t need.  Patagonia has echoed this message over the years in its “buy used” marketing with eBay, and most recently, through its Worn Wear initiative about repairing clothes. While many think these messages fly in the face of why the company exists, Patagonia firmly believes it’s just the right thing to do.

Making a Bigger Difference

Patagonia’s commitment to inspire and implement environmental solutions reaches beyond the industry. In 2013, the company launched $20 Million and Change, through a holding company, Patagonia Works. It’s dedicated to a singular cause: using business to help solve the environmental crisis. With this fund, Patagonia helps like-minded, responsible start-up companies which want to work with nature rather than using it up.

1105x622_davis_t_1306

Image source: Patagonia.com

Humble about its CSR accomplishments, Patagonia states: “We have a long way to go and we don’t have a map—but we do have a way to read the terrain and take the next step, and then the next.”

If you’re inspired by Patagonia to take steps and give back through your company’s CSR efforts, we’re ready to help. Just contact us.

For more philanthropy news and CSR insights, subscribe to our Company Blog and follow us on LinkedIn.

– Andrea Lloyd
Director of Programs

Fundraising Professionals: Tools, Tips & Services

blog_npo_title_image_fundraising_professionals

Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.

JustGive offers several valuable resources to help you generate fundraising results that pass the pudding test.

Donor Acquisition

You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:

FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee.  No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.

GLT

Click to view larger.

Mobile-Optimized, Brandable Donation Pages. Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)

pp_page

Click to view larger.

Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.

If you’re looking for planning tips, want to know best practices for fundraising efforts like emails, check out the JustGive Nonprofit Blog. Better yet, subscribe, and we’ll send an email every time a new one is posted. And for more news and insights, follow the latest from JustGive on LinkedIn.

Donor Database & Management

JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.

donation report

Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.

Measuring Fundraising Success

With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client.  Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign.  So you can say: Here’s the proof!

– Candy Culver
Marketing Consultant

Who receives the tax deduction for a company giving program?

blog_FAQ_featured_title_image_corp_tax_deduct

Featured FAQ:
Tax deductions for a company giving program

With JustGive’s platform and products, your company can run a variety of different giving campaigns to engage employees and customers. All helping you make an impact and meet your corporate social responsibility (CSR) goals.11746126673_99c795bc97_m

As a nonprofit organization, we take care of compliance and offer ways for you to easily conduct a charitable donation or disaster campaign or year-round giving program (matching optional) to inspire giving. We also can partner with you to process donations for an existing campaign. And then there’s our customizable charity gift cards which you can use to reward and thank employees and customers.

Now, when it comes to tax deductions…

Question
Who receives the tax deduction when a company runs a giving program with JustGive for employees or customers?

Answer
5734698907_2021017b24_mIn most cases, your company is eligible for a tax deduction for all donations made through a giving program powered by JustGive. This can depend on the program, though, so contact us for more information.

If your company purchases charity gift cards or claim codes to give to employees or customers, you receive the tax deduction. That deduction cannot be passed along to the recipient.

So giving programs benefit your company in several valuable ways:

4141454994_e86daae7cc_qTo keep up on all the latest philanthropy news and insights, Subscribe to our blog, and follow us on LinkedIn.

– Candy Culver
Marketing Consultant

Fundraising Campaigns for Nonprofits

blog_FAQ_featured_title_image_npo_fundraising

FEATURED NONPROFIT FAQ:
Fundraising Campaigns for Nonprofits

Question
What are the best tips for running a short-term or special fundraising campaign for our nonprofit through JustGive?

Answer
JustGive offers a couple of different ways for your nonprofit to raise funds for a short-term or special fundraising campaign.

CREATE A SPECIAL FUNDRAISER PAGE

Late last year, we introduced our new online fundraisers which make it quick, easy and simple for your organization to raise money.

JustGive’s fundraisers allow you to add customizations like theme colors, photo or video, fundraising goal and tracking, custom thank you message for donors, designations, a custom URL, and much more.

As always, any donations you receive through your fundraiser page are tracked and displayed in your online donations report in your JustGive nonprofit account.

To get started, visit the Fundraisers pageNote that you’ll need to create an additional donor account to use fundraisers but rest assured the data from your fundraiser donations will appear in your usual online donation report.

fundraiserexample

CUSTOMIZE YOUR DONATION PAGE

Your custom donation page on JustGive doesn’t have to stay the same all the time! Use the built-in, customization features to make your donation page reflect your fundraising campaign.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Here are 4 ways to change your JustGive donation page for a fundraising campaign:

1) Add a fundraiser-themed image

imagesSwitch out your normal logo or image on your donation page to one that reflects your fundraising theme. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png (max size 512k).

2) Update your mission/description to mention your fundraiser

You can customize your mission statement on your donation page, so make sure it includes any timely information about your fundraiser such as an explanation of the fundraiser, what dates it runs, and your goal. This will let your supporters know that a special fundraising effort is underway and help drive a sense of urgency for donations.

Picture13) Customize your Donation Amounts

Associating a tangible value with a donation amount can help your donors better understand how their donation will be used, and often motivate them to give more. If you are channeling donations towards a specific fundraising goal, let donors know about that. For example, “$50.00 – Provides literacy tutoring for  month”.

4) Update your Program Designations

If you are running a special fundraising campaign, make sure the programs listed on your donation page match. For example, if you’re running a “Spring 2016 Campaign”, make sure that is an available program that donors can choose from on your donation page. That way they can be assured that their donation counts towards your fundraising goal.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Sarah Bacon
Director of Product