A look at our #GivingTuesday 2016

email_promo_2016_giving_tuesday_thankyou_nobutton

Thanks to your hardwork, JustGive recorded a 64% increase in donations to our participating organizations this #GivingTuesday. The biggest increases were seen in donations coming through donation buttons. When compared to 2015:

  • Donation totals increased by 47%
  • Average donation amount increased by 72%

Our favorite highlight: an amazing 92% of donors chose to cover donation processing fees allowing us to pass through 99.4% to charity.

Here’s a glimpse of our nonprofits’ impact on #GivingTuesday 2016.

givingtuesdayinfographic_2016-3

Although #GivingTuesday is over, our work  is not done yet!  Engage past donors and turn new donors into long-term supporters by maintaining communication and asking them to give again before the year ends. Learn more about how JustGive can help.

– Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Offer your donors an additional way to give: Loyalty rewards points

blog_npo_title_image_loyalty_points

A look at how two of our corporate partners, PointWorthy and American Express, can help your donors turn loyalty rewards points into cash donations for your cause.

These days nearly every consumer earns rewards points through loyalty programs with their preferred credit card carriers, retailers, or hotel chains. If they’re anything like me, the majority of their points earned go to waste because the points go forgotten (oops) or expire before there’s a reason to redeem them. Luckily, PointWorthy and American Express offer charitable redemption options to make sure loyalty points never go unused again.

What is PointWorthy?pw-logo

PointWorthy’s website enables participants of select loyalty programs to redeem their rewards points for cash donations to charity. According to co-founder Mario Margolis, “PointWorthy was born from simple frustration: We’re successful technology entrepreneurs who had accumulated a lot of loyalty points and wanted to use the loyalty points we had stored to help fund different causes we believed in, but we couldn’t! Turns out there are $50 Billion worth of loyalty points distributed every year. Yet, even though close to 30% go unredeemed, there was no easy way to convert them to cash for any of the charities that we wanted to contribute to. Combining our social entrepreneurial zeal and the fact that consumers like to partner with socially responsible companies, we saw an opportunity to create a great business and to make the world better at the same time!”

How can this program benefit my organization?
Since 2014, over 4,000 nonprofits have benefited from donations through PointWorthy. By covering the processing costs with their loyalty provider partners, Citibank and Hilton, PointWorthy ensures 100% of each donation reaches the intended charity. This means that like the Fordney Foundation, who has received $4,000.00 in Citibank ThankYou points donations though the program, and Smile Train, who has raised $3,011.00, your organization can benefit from a new source of funding at no cost to you or your donors.

How do I get my organization involved?
If you’re an IRS approved 501(c)(3) organization that has maintained good standing for over 12 months, you’re already eligible to receive donations through PointWorthy. Simply follow the steps below to get started:

  1. Visit PointWorthy and use the search box at the top of the home page to find your organization
  2. Click on your organization’s name in the search results to view your donation page
    1. Note: Learn how you can update your page with custom text or images by contacting Poinworthy support
  3. Share the link to your donation page on your website and in donor communications to let them know they can use their Citibank ThankYou or Hilton HHonors points to donate to your organization

capture

Once a points donation is made to your organization, PointWorthy converts those points into dollars that are then disbursed by JustGive in the following month.

What is Members Give?

membersgive

Developed by American Express, Members Give provides American Express Cardmembers a convenient way to donate dollars or Membership Rewards Points to charity while providing nonprofits with a low-cost solution for accepting donations online. In partnership with GuideStar, Members Give offers donors a comprehensive charity list of over one million 501(c)(3) organizations in the United States to select from.

How can this program benefit my organization?
Similar to PointWorthy, there are no transaction fees on Membership Rewards points redemptions through Members Give providing the opportunity for an additional, cost-effective source of funding for your organization. Since signing up with Members Give and sharing their donation page with supporters, Food for the Poor has received 141 Membership Rewards points donations totaling $13,015.00.food-for-the-poor

Young Adult Institute, promoting their donation page with a Members Give banner, has received 2,000,000 points or $20,000.00 in donations since signing up.

yai

How do I get my organization involved?

Members Give uses the same nonprofit database that is maintained by GuideStar. If your 501(c)(3) organization is already listed in GuideStar, you are likely already in the Members Give database as well. To start collecting donations:

  1. Create an account on Members Give using your organization’s Employer Identification Number
  2. Once your account is created click “Collect Donations Online” in the Manage Nonprofit Account box on the right-hand side of the page
  3. Follow the steps listed to retrieve your donation page url and add a donation banner to your website, email campaigns, and other communications to make it easy for your supporters to donate

For a donation of Membership Rewards points there is a waiting period of 6-8 weeks, as the points are processed and converted into a dollar amount, before a check is mailed to your organization.

Offering easy implementation and proven results, PointWorthy and Members Give programs are a simple and cost-effective way to bring in additional funding to your organization. Visit PointWorthy and Members Give to sign up and start receiving loyalty rewards points donations today.

– Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Featured Nonprofit FAQ: Customizing your donation button

blog_faq_featured_title_image_npo_button

Question

Can I customize my donation button for specific programs, amounts or for recurring?

Answer

Yes, you can add specific text to your donation button link so that program, amount, or recurring options are prefilled when your donor arrives art your page. Here are some examples using the sample donation button link https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010.

Program designation

If your organization is running a campaign, has multipleprogram chapters, or is a fiscal sponsor, customizing your donation button link with a specific program ensures donations are easily and correctly designated. To specify what program is selected when the donor arrives at your donation page, add “&designation=Program+Name” to the end of your donation link.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&designation=Children’s+Literacy

Custom amount

To ask for a particular amount for events or programs, prefilling the amount for your donor adds convenience and ensures accuracy. Add “&amount=x” where x = the dollar amount to the end of your donation link to prefill a specific donation amount.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&amount=50

Recurring donations

Make it easy for donors to support your cause monthly by including a custom button link with the recurring donation option preselected on your website, recurringsocial media, and in email communications. To prefill the recurring donation checkbox, add “&isRecurring=true” to the end of your donation link. They can uncheck it if they prefer not to make their donation recurring.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true

Multiple items

The above appends can be combined to prefill more than item. For example, if you want to encourage donors to set up a recurring, $20 donation, you would set up the donation link like this:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20

Perfect for ongoing programs, you can even combine all three customizations to ask for recurring donations of a specific amount for a specific program:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20&designation=Urban+Homelessness

When your donor visits a link like the one above, they will see the amount, recurring and program designation prefilled as in the highlighted screenshot below:

custom-link-example

Note: If your organization is using a custom shortcut url like https://npo.justgive.org/justgive, the first symbol of the appends above should be changed from “&” to “?”. For example:

To preselect the recurring option, add “?isRecurring=true”: https://npo.justgive.org/justgive?isRecurring=true

The offer donors a recurring, $20 donation link, add “?isRecurring=true&amount=20”: https://npo.justgive.org/justgive?isRecurring=true&amount=20

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Amanda Chun
Account Development Manager

An introduction to JustGive’s Donate Now button: Webinar Highlights

webinar

Today, JustGive hosted a webinar to introduce nonprofits to our Donate Now button. With Giving Tuesday less than three weeks away we thought it was important to give nonprofits helpful information about fundraising and get as many nonprofits as possible involved in the movement. Many of the features we offer can be implemented for Giving Tuesday. The webinar demonstrated how to customize their donation page in order to raise more donations and reducing fundraising fees.

If you missed the session, you can view it anytime here: An introduction to JustGive’s Donate Now button.

Webinar highlights

Features of the Donate Now button

Our Donate Now button gives nonprofits numerous ways to highlight their cause in ways that increase donations and the option of covering the fees which reduces fundraising fees. These features include:

  • Branding and messaging
  • Custom donation amounts
  • Custom program descriptions
  • Donor paid fees

Other features enhance the donor experience inspiring them to give more and more often. These features include:

  • Mobile responsive template
  • Recurring donations
  • Friendly customer service and support
  • Tax receipt and giving history
  • Gift and memorial designations

Setting up your Donate Now button is quick and easy

  1. Register with your EIN or tax Id number
  2. Upload your logo and enter your mission statement
  3. Customize your donation amounts
  4. Add descriptions of what donations can accomplish for your programs
  5. Add program names
  6. Create a shortcut url
  7. Launch button on your site or send link through email or social media postings

Reporting

Our reporting provides you with access to donor details at any time so you can acknowledge donors and stay in touch.

Next Steps

If you missed the session, you can view it anytime here: An introduction to JustGive’s Donate Now button. Hope to see you at any future webinars.

Andrea Lloyd, Business Development Director

Featured Nonprofit FAQ: Personalized Donation Receipt

featured_faq

Question

Can We Customize Our Donation Receipt?

Answer

Your donation receipt can be customized with your organization’s logo. If you uploaded a logo when you customized your donation page, that same logo will be used in your donors’ email receipts. To upload your logo and customize your donation page, visit our nonprofit resources: Edit your Donation Page

Below is an example of a donation receipt email.

screen-shot-2016-11-07-at-9-53-25-am

All donations made to your Organization through the Donation Site are processed and disbursed through JustGive’s DAF. If goods or services are provided, you shall provide the donor with the estimated value of goods or services provided in return for their donation.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

#GivingTuesday Tips for Success

tips-for-success

Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.

GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
Fundraisescreen-shot-2016-11-01-at-12-39-37-pm
Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.

The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.

Collaborate
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.

Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.

Communicate
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your #GivingTuesdayaudience to share.

Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.

For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

Get ready for #GivingTuesday 2016

blog_npo_title_image_gt_2016

With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Introducing our new payment report for nonprofits

blog_npo_newpayment_report

Great news! With our new payment report you can now get donation details by searching your check number. Easily keep your records and donor list up-to-date by using the payment report to match your checks with corresponding donation details.

To access your payment report:

 

Step-by-step instructions:

  1. Login to your charity account
  2. In the Quick Links menu on the right-hand side of the page, select Payment Report
  3. If you know your check number, enter it into the box and click Search. If you don’t know your check number, select the donation date range that you would like payment information for
  4. Once a donation has been prepped for disbursement, payment information including payment date, amount, payment type, check number, donations and payment status will be displayed (Note: Remember that checks are disbursed by the 10th of the month for all donations made in the prior month. For example, all donations made in September are sent out by October 10th)
  5. To see detailed donation information for a payment, click on the number of donations to access the donation report – this report can be exported as a CSV, Excel, XML or PDF

Amanda Chun
Account Development Manager

P.S. – Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Are you taking advantage of JustGive’s free nonprofit services?

blog_npo_title_image_free_services

Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?

slack-for-ios-upload

  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager

 

JustGive and JustGiving join forces: what this means for you

blog_title_image_jg_jg

We at JustGive are excited to announce we have joined JustGiving, the world’s largest social giving platform.  JustGiving operates the website www.JustGiving.com.

Both organizations were founded at about the same time over 15 years ago, with an identical goal: to grow charitable giving by connecting people with the charities and causes they care most about.

Headquartered in London, UK, JustGiving has helped 27m people in 165 countries raise $4bn for NPOs and grassroots projects since its launch in 2001. The company has built a solid reputation for its commitment to technology innovation and the early use of advanced analytics to grow charitable giving.

kendallOur CEO Kendall Webb said: “In the US, JustGiving is one of the non-profit world’s best kept secrets. Our new collaboration aims to change that. We are proud to be joining forces to grow our positive social impact by combining JustGive’s unique experience and knowledge with JustGiving’s ground-breaking platform.”

zarine

Zarine Kharas, co-founder of JustGiving said, “Our belief is that giving is global, and we cannot wait to grow our community of users, NPOs and corporations in the USA, and help them raise more money together for the causes they are passionate about.”

What will change for donors?

Nothing about the website or donor accounts will change, apart from the changes to our Terms of Service and Privacy Policy. www.justgive.org will still be the place for donors to make contributions to their favorite charities, and to search for and donate to over 2 million U.S. charities. JustGive.org will also continue to offer charity gift cards, charity fundraisers (including wedding fundraisers), and all the other helpful features that make it easy to donate to charity.

What will change for the Nonprofits that use JustGive’s services?

Nothing at all will change, apart from the changes to our NPO Terms of Use, Donor Terms of Service, and Privacy Policy. In particular, our fees are not changing.  If you are an NPO you will continue to receive donations through JustGive.org, your npo.JustGive.org donation page (if you have set one up), and our various other partner programs. When a donation is made to your organization we’ll still send you a check on the 10th of the following month for the donations that were made in the previous month.

Please take a moment to review our updated terms which reflect the fact that your JustGive service will now be provided by JG US, Inc, JustGiving’s US subsidiary: You can find our updated terms here:

We are excited for this new chapter for JustGive, and continuing our mission to increase charitable giving by connecting people with the charities and causes they care most about.

Kendall Webb
Founder and CEO
www.justgive.org