A look at our #GivingTuesday 2016

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Thanks to your hardwork, JustGive recorded a 64% increase in donations to our participating organizations this #GivingTuesday. The biggest increases were seen in donations coming through donation buttons. When compared to 2015:

  • Donation totals increased by 47%
  • Average donation amount increased by 72%

Our favorite highlight: an amazing 92% of donors chose to cover donation processing fees allowing us to pass through 99.4% to charity.

Here’s a glimpse of our nonprofits’ impact on #GivingTuesday 2016.

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Although #GivingTuesday is over, our work  is not done yet!  Engage past donors and turn new donors into long-term supporters by maintaining communication and asking them to give again before the year ends. Learn more about how JustGive can help.

– Amanda Chun
Account Development Manager

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An introduction to JustGive’s Donate Now button: Webinar Highlights

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Today, JustGive hosted a webinar to introduce nonprofits to our Donate Now button. With Giving Tuesday less than three weeks away we thought it was important to give nonprofits helpful information about fundraising and get as many nonprofits as possible involved in the movement. Many of the features we offer can be implemented for Giving Tuesday. The webinar demonstrated how to customize their donation page in order to raise more donations and reducing fundraising fees.

If you missed the session, you can view it anytime here: An introduction to JustGive’s Donate Now button.

Webinar highlights

Features of the Donate Now button

Our Donate Now button gives nonprofits numerous ways to highlight their cause in ways that increase donations and the option of covering the fees which reduces fundraising fees. These features include:

  • Branding and messaging
  • Custom donation amounts
  • Custom program descriptions
  • Donor paid fees

Other features enhance the donor experience inspiring them to give more and more often. These features include:

  • Mobile responsive template
  • Recurring donations
  • Friendly customer service and support
  • Tax receipt and giving history
  • Gift and memorial designations

Setting up your Donate Now button is quick and easy

  1. Register with your EIN or tax Id number
  2. Upload your logo and enter your mission statement
  3. Customize your donation amounts
  4. Add descriptions of what donations can accomplish for your programs
  5. Add program names
  6. Create a shortcut url
  7. Launch button on your site or send link through email or social media postings

Reporting

Our reporting provides you with access to donor details at any time so you can acknowledge donors and stay in touch.

Next Steps

If you missed the session, you can view it anytime here: An introduction to JustGive’s Donate Now button. Hope to see you at any future webinars.

Andrea Lloyd, Business Development Director

#GivingTuesday Tips for Success

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Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.

GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
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Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.

The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.

Collaborate
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.

Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.

Communicate
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your #GivingTuesdayaudience to share.

Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.

For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director