Women power to Alzheimer’s

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Two out of every three of the 5.2 million Americans who have Alzheimer’s disease are women. Women are also more likely to be caregivers of those with the disease, affected by it both emotionally and financially.

The sixth leading cause of death in the United States, Alzheimer’s disease is an irreversible, progressive brain disease that slowly destroys memory and thinking skills. Every 67 seconds, a brain develops Alzheimer’s disease.

These facts—and being personally touched by Alzheimer’s when her father, Sargent Shriver, was diagnosed in 2003 (he passed away in 2011) have award-winning journalist Maria Shriver on a mission to wipe out Alzheimer’s.  An Alzheimer’s advocate for the past 10 years, she testified before Congress to help pass the National Alzheimer’s Plan to stop the disease by 2025, and also recently produced the movie, Still Alice.

Wipe out Alzheimer’s

Shriver’s Wipe Out Alzheimer’s Challenge was created in partnership with the Alzheimer’s Association and her nonprofit organization, A Woman’s Nation. The heart of this grassroots, social action effort is to end the devastating disease by educating, engaging and empowering women.  Our brains are most at risk, and she believes our brains are the ones that can turn the tide.

Saving women’s brains

To mobilize the movement, women are encouraged to take “The Pledge”  to stay educated about what it is, what it is not and make healthy lifestyle decisions about it.  We can also help raise funds to research women’s brains and challenge other organizations to make women’s brain research a priority.

All the money raised through the Wipe Out Alzheimer’s Challenge is going to the Alzheimer’s Association’s first-ever Women’s Alzheimer’s Research Fund to support cutting-edge brain research.

I’m joining the challenge.  I’ve seen Alzheimer’s personally take the mothers of two good friends and turn them into a person who, sadly, doesn’t recognize their own child. And I’m watching as a third friend manages her mother with dementia now. It’s heartbreaking—and I would love to figure out why.

I can think of no better time than Alzheimer’s and Brain Awareness month to help fund research that can save lives. Join me in the fight today:

– Candy Culver
Marketing Consultant

Get involved in the fight for Alzheimer’s disease

blog_title_image_alzheimersTwo of my good friends have lost their mothers to Alzheimer’s disease. It’s a heartbreaking experience. I watched as the women I knew disappeared into themselves and blankly became someone who didn’t recognize their own child.

One friend described it as losing her mother twice – once to Alzheimer’s and once to death. And it’s the ultimate role reversal: The parent who taught you how to tie your shoes now needs you to do it. That’s true for so many simple, everyday actions.

The sixth leading cause of death in the United States, flickr_ann_gordon_mom_handsAlzheimer’s disease is an irreversible, progressive brain disease that slowly destroys memory and thinking skills. Every 67 seconds, someone in the US develops the disease. Today, more than 5.2 million Americans are living with it.

Recent studies found low Vitamin D can double the risk of Alzheimer’s but didn’t show a direct cause and effect link. Why it strikes older adults is still a mystery, and scientists don’t yet understand what causes the disease. It’s most likely a mix of genetic, environmental and lifestyle factors.

As the number of people diagnosed with Alzheimer’s continues to soar (tripling to 16 million by 2050), it’s maddening there are no clear ways to slow or stop the progression of this life-robbing disease. It’s the only cause of death among the top 10 in America that can’t be cured.

What can we do?

Fund research and advocacy.

Here are three organizations making a difference through research and policy changes:

The Alzheimer’s Association, started in 1980, is the world’s leading voluntary health organization in Alzheimer’s care, support and research. Committed to accelerating the progress of new treatments, preventions and ultimately, finding a cure, the association reaches millions of people affected by the disease across the globe. If you’d like to support Alzheimer’s Association and get some exercise at the same time, join one of the Fall Walks to End Alzheimer’s. Find one in your area here.

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BrightFocus Foundation supports research and provides public education to eradicate brain and eye diseases, including Alzheimer’s. The foundation awards research money annually to fund highly innovative, experimental ideas it believes will lead to revolutionary therapies.

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The Alliance for Aging Research advances scientific and medical discoveries that can maximize healthy aging, independence and quality of life for older Americans. Founded in 1986 in Washington D.C., it has become a valued advocacy organization and a respected influential voice with policymakers. The Alliance believes that research helps people live longer, happier, more productive lives, and reduces health care costs, long term.

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Give to organizations that support caregivers.

Family Caregiver Alliance (FCA) is one of those organizations. Founded in the late 1970s, FCA was the first community-based nonprofit organization in the country to address the needs of families and friends providing long-term care for loved ones at home. The alliance raises awareness about caregivers’ daily challenges, provides the assistance they need and deserve, and helps improve the quality of life for them and those they care for through education, services, research and advocacy.

According to the Alzheimer’s Association, 15.5 million caregivers provided 17.7 billion hours of unpaid care to those with Alzheimer’s and other dementia in 2013.

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Be there for friends who are caregivers.

Don’t shy away or do nothing when you learn a friend has a family member with Alzheimer’s. Instead of asking them to let you know if they need something–just step in and help: Tell them you’re bringing over dinner on a given night. Or when flickr_Susumu_Komatsu_ALZ_TYyou’re stopping by with groceries. Send them cards of encouragement in the mail.  Call or visit when it’s convenient, and listen while they vent. On any given day, you have no idea how much it can mean to them!

While there is no single answer for tackling Alzheimer’s disease, I know the care I’ve shown and donations I make can help . . . until a cure is found. I challenge you to do the same. Join the fight today.

-Candy Culver

Marketing Consultant