Corporate Giving: Latest Trends

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Image Source: Flickr

The CECP Giving in Numbers: 2014 Edition looked at what’s happened in corporate philanthropy and employee engagement programs since the end of the Great Recession in 2009. The report, created in association with The Conference Board, analyzed trends and giving behaviors (from 2010 through 2013) for 261 of the world’s leading companies.

Key finding: 66% of companies increased giving as a percentage of revenue, demonstrating that engagement is widely considered sound business strategy.

10 Takeaways

Ten valuable stats from the report to see how your company measures up:

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  1. Corporate giving increased for 64% of companies post-recession – with more than a third of companies increasing contributions by 25% or more (This reflects overall increased confidence in the U.S. economy by consumers and CEOs)
  2. Giving and business performance increased together: profits increased for 59% of companies that gave 10% or more since 2010
  3. 86% of companies match employee contributions to qualifying nonprofit organizations
  4. Three primary cause areas dominate company giving:
    • Education @ 28%, including K-12 and Higher education
    • Health & Social Services @ 27%
    • Community & Economic Development @ 14%
  5. Corporate giving to Community and Economic Development initiatives grew the most of any cause area (by 34%)
  6. A majority of companies (76%) measured social outcomes and impacts in 2013, showing corporate funders want to know the value created by giving
  7. While 79% of companies operate a corporate foundation, there’s a shift afoot, and recent cash contribution growth have come predominantly from Corporate Community Affairs budgets
  8. From 2012 t0 2013, in kind gifts (product donations and pro bono services) drove the largest increases (10%+) in total giving
  9. The median total giving per employee for all companies was $644
  10. Fortune 100 companies are starting to better align their giving focus with their business strategy and transitioning away from partnership that don’t match up

And, in this National Volunteer Week, it’s worth mentioning that giving professionals who

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Image Source: Flickr

attended the CECP Summit last May ranked Volunteer time off as the most effective motivational tool for increasing employee satisfaction.

How does your company’s giving match up to these findings? Do any of these trends surprise you? Leave us a comment below with any thoughts you have.

Don’t hesitate to contact us if you’d like to explore new ideas or discuss your giving programs.

For more Giving in Numbers details, download the 54-page report.

– Andrea Lloyd

Director of Programs

To keep up on the latest trends and news in company philanthropy, subscribe to our newsletter.

Charity Gift Cards: Company Gifts with More Meaning

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Gift Cards. They’re the ubiquitous, go-to gift in our modern age. They work for the person who has everything, or for that hard-to-gift friend or family member. They’ve even become common rewards in the corporate world for employees and loyal customers.

But what if a gift card could also give back? That’s exactly what our GiveNow charity gift cards do. When you give a JustGive charity gift card to someone, they can redeem it on our site to donate to any charity (more than 1.8 million online). It’s the ultimate pay-it-forward gift.

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Image Source: Flickr

We’ve helped dozens of companies incorporate charity gift cards into their employee and customer programs. On our site, it’s easy to purchase large quantities of charity gift cards in just a few minutes. You can send them via email to your recipients, or download gift card claim codes and use them into your own communication.

BONUS: Gift card purchases are tax-deductible donations.

You can turn a gift-giving or reward opportunity into one that makes your employees or customers feel good, and empower them to make a difference for causes they care about. Here are several ways companies have done just that.

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Image Source: Flickr

Work Anniversaries

A major tech company purchases JustGive charity gift cards every month to give to their employees on their annual anniversary with the company. Employees then visit a website we’ve branded with the company’s logo and messaging to redeem the gift card and donate to a charity of their choice.

Gift with Purchase

An online retailer wanted to run a promotion offering a free gift with purchase, but wanted a gift with more meaning than cash back or additional merchandise.

They decided to offer our GiveNow charity gift cards to customers who made an online purchase of $100 or more. As soon as their purchase is completed, the customer receives a gift card claim code in their order email and visits a branded website on justgive.org to redeem it.

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Image Source: Flickr

Tradeshow Booth Giveaway

Job website Monster was looking for a unique incentive to attract customers to their tradeshow booth. JustGive supplied charity gift cards to hand out at the booth, and designed a branded donation website where attendees could redeem their cards. After entering a unique code, attendees selected a nonprofit to support from an approved group of charities.

Nearly 20,000 people participated and more than $1 million dollars was donated to charity. The program also raised Monster’s brand awareness among its most valuable enterprise customers.

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Client Gifts

A portfolio manager at a large financial institution was looking for a meaningful gift to give to his clients for key milestones in their lives, like the birth of a new baby, a new home purchase or other celebratory moment.

He discovered JustGive charity gift cards and now purchases them in bulk to keep on hand as gift opportunities arise. Clients have reacted positively to the cards and he feels like this gift helps him build stronger relationships.

On-Package Promotion/Giveaway

For its 100th anniversary, Life Savers candy wanted to create a way for its customers to donate online through a Connect for a Cause campaign. JustGive provided claim codes that were printed on Life Savers packaging, and customers visited a Life Savers-branded website to redeem the code for a donation to one of the featured charities in numerous cause areas.

The program ran for 4 months, brought in thousands of donations from Life Savers customers, and raised nearly $60,000 for charity.

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Image Source: Flickr

Holiday Gifts

SEER Interactive wanted to find something besides the standard gift basket to give clients for the holidays. SEER purchased our charity gift cards, which were personalized with the company’s logo and custom message, and emailed directly to clients. With just a few clicks, they could quickly donate online to their favorite charity through justgive.org.

After receiving an overwhelmingly positive response from clients, the company now purchases charity gift cards as their meaningful holiday gift every year.

Want to incorporate JustGive charity gift cards into your employee or customer program? Purchase gift cards online or contact us to find out more about how we can help.

– Sarah Bacon, Director of Product

P.S. To receive the latest news and trends in company philanthropy, subscribe to our newsletter.

Time to Act: Prevent Sexual Assaults

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When we hear the term sexual assault, most of us think of rape by a stranger. The reality is that about 2/3 of assaults are committed by someone known to the victim. Sexual assault isn’t just limited to rape, either—it includes child abuse, sexual harassment, teen relationship violence, date rape and domestic violence. Every 107 seconds, another American is sexually assaulted.

April is Sexual Assault Awareness Month, and this year, the campaign focuses on preventing sexual violence on campus.

Some starling statistics

Recent news stories of the alleged fraternity gang rape at the University of Virginia (Rolling Stone reporting snafu aside) and the Stanford University athlete caught mid rape have certainly fueled the conversation about sexual assault on college campuses.

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Image Source: Flickr

The campus sexual assault study revealed:

  • 1 in 5 women are sexually assaulted while in college
  • 1 in 16 men are sexually assaulted while in college

The majority of these college victims never report the assault. In the big picture, sexual assault is one of the most under reported crimes: 68% of assaults in the last five years were not reported to the police. And only about 2% of rapists will ever serve a day in prison.

What can we do about it?

Educating our children about this is imperative. While it’s a tough and awkward topic to tackle, we need to talk about it. That’s one of the best ways to truly protect them.

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Image Source: Flickr

RAINN, the Rape Abuse & Incest National Network, suggests ways to get the conversations started: teaching your child to say no, and to come to you with questions and concerns.

The King County Sexual Assault Resource Center booklet, He Told Me Not To Tell, is another good parent’s guide. It includes specific ideas about storytelling and playing the What If game.

The National Sexual Violence Resource Center’s What is Healthy Sexuality and Consent fact sheet contains great information for teenagers.

What else?

Help charities who are addressing the issue of sexual assault do more outreach, create educational materials, and provide the services for victims that make a difference. Give today so they can speak with a louder voice and help prevent sexual assaults.

National Sexual Violence Resource Center is the organization behind Sexual Assault Awareness Month, and offers a wealth ofbutton_give_now_small information for preventing sexual violence. It is operated by the Pennsylvania Coalition Against Rape.

Rape Abuse & Incest National Network is the nation’s largest anti-sexual violence organization and operatesbutton_give_now_small the National Sexual Assault Hotline in partnership with 1,100 local rape crisis centers across the country.

Love is Respect is a great resource to for engaging, educating and empowering young adults about how to prevent and endbutton_give_now_small abusive relationships. Brought to you by Break the Cycle.

– Candy Culver

Marketing Consultant

The Diabetes Epidemic: Risks & Resources

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Each year, the American Diabetes Association designates a day in March as Diabetes Alert Day. It’s a wake-up call for all of us to find out if we’re at risk for developing Type 2 Diabetes. And that’s important since 1 out of 4 people with diabetes don’t know they have it!

Every 17 seconds someone in the United States is diagnosed with diabetes. To you, that may sound like just another statistic – but it’s personal for me. I live with someone who has diabetes and wasn’t diagnosed until his late 40s. He’s one of nearly 30 million American children and adults with the disease (10 percent of the U.S. population). Worldwide, nearly 400 million people are living with diabetes.

The bad news: Diabetes can develop at any age for both Type 1 (previously known as juvenile diabetes) and Type 2.

For Type 1, the body doesn’t make enough insulin and there’s no known way to keep it from happening. For Type 2, the body can’t use insulin properly. At least one out of every three of us will develop Type 2 diabetes in our lifetime.

The good news for Type 2: In most cases, it’s preventable.

Are you at risk for Type 2 diabetes?

It only takes minutes to take a Risk Test and answer a few questions about weight, age, family history and other risk factors.

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Image Source: Flickr

If the test says you’re at increased risk, talk to your doctor. There are several definitive ways to diagnose diabetes.

While there is no cure yet for the disease, you can manage it. From my nearly 10 years of experience living with someone who has diabetes, it’s not that hard. Balancing the food you eat with exercise and medicine (if prescribed) helps control weight and keep blood glucose levels in the healthy range. Many people with diabetes live long and active lives.

You can make an impact for diabetes

There are many charities helping educate us about diabetes, providing services, and working to find a cure. Here are three:

American Diabetes Association: The American Diabetes Association delivers services to hundreds of communities, helps fund research, and is a go-to source for information about diabetes.  Raising awareness is one of the organization’s main efforts, guided by its vision of a life free of diabetes and all its burdens.

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Diabetes Research Institute Foundation: The Diabetes Research Institute Foundation, founded in 1971 by a small group of parents of children with diabetes, has evolved into an international coalition of families, patients, business leaders, celebrities, scientists, clinicians and more. Its sole focus is on finding a biological cure.

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Joslin Diabetes Center: In 1898, Elliot P. Joslin, M.D., launched the effort to understand, treat and potentially cure diabetes. He started by taking his written patient observations to the lab to conduct research. Today, Joslin’s research team of more than 300 scientists make it the most comprehensive program dedicated to diabetes in the world.

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Want to get involved in diabetes efforts in your community and volunteer? Check out events in your community from American Diabetes Association. 

According to the Centers for Disease Control, diabetes is currently the 7th leading cause of death in the United States, taking the lives of more Americans every year than AIDs and breast cancer combined. Let’s change that – and give of our time and money to make a difference.

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-Candy Culver

Marketing Consultant

Hunger and Food Justice: Community Building for Food Equality

Hunger: it’s a daunting problem the world over. Even though I was eager to research and write on this topic, when I started to dig into it, I got more and more overwhelmed with how broad and profound the issue … Continue reading

This holiday, let’s reconnect.

If you’re like me, you’ve heard (and probably made) comments about the holiday season already: Why was jingle music playing while shopping for Halloween costumes? Why are snowy decorations overtaking stores before Thanksgiving? How will I afford gifts for everyone on my list and a sequined holiday outfit with my budget? And how much stuff do we really need for Christmas?

Hearing and joining in on the negative remarks has made me take pause. I don’t want to feel overwhelmed or get swept up in all the consumer hogwash, I’d rather enjoy the season. My sisters will be back from college and the holidays are the perfect time to reconnect—with my family, my community, and the true spirit of the holidays. Showing my loved ones I care in new and meaningful ways without breaking the bank or gifting unwanted items seems like a great place to start.

Here are some great charitable gifts that can change lives:

  • Charity Gift Cards. Take advantage of JustGive’s Cyber Monday promotion: fee-free GiveNow cards*. Pull out your favorite photos to upload, and on November 28th, create customized gifts for your friends, family, and colleagues – with ZERO fees. You chose the amount, they choose the charity (from more than 1.8 million on the site). >>Buy Gift Cards
  • Personal Charity Registry. Create a wish list and ask for charity as your holiday gift. It not only makes you feel good, but also spreads holiday cheer to others in need. Select organizations working to make a difference for your favorite causes, and share your wishes by email or on Facebook. It’s a selfless way to celebrate the holidays. >>Create A Registry
  • Charitable Donations. Donate in your friend or loved one’s name to a local charity that means the world to them. Or choose a collection of four charities supporting a specific cause like animals, the military, or children. Experience the joy of giving back. >>Give Locally   >>Select Charity Collection

Spending and cherishing time with family is another way of getting back to what’s most important about the holidays. I know that gifting charity will let them know this year is different. Imagine how things would change if we all did the same.

Spread the spirit—Like us on Facebook and share what you’re doing. We’re posting up creative and inspiring ideas for the holidays.

*Promotion Terms & Conditions – Eastern Standard Time

– Michelle Koffler, Marketing Coordinator