JustGive’s corporate giving solutions

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As we approach year-end many companies are planning for 2017 by reviewing their sustainability strategy and how that relates to corporate social responsibility (CSR) goals. Many times this includes Human Resources working with Marketing to determine the best way to enhance customer acquisition, corporate branding, customer loyalty and employee retention.

JustGive’s corporate giving solutions can help you move these initiatives forward. Since 2002, JustGive has been helping companies like American Express, Cisco, DigitasLBi, Hallmark and Pointworthy give back to their communities. Together, we’ve donated over $450 million to tens of thousands of charities.

Our corporate program solutions
Corporate philanthropy can be achieved through grant making to the community but it can also actively engage customers and motivate employees.

  • Fundraising campaigns—Fall is a great time to encourage a fundraising drive to support food insecurity by matching employee donations to their local food bank bringing charitable giving directly to the communities where your employees work and live.
  • Employee giving—Matching donations speaks volumes for a company’s commitment to social good and directly connects to a company’s CSR goals. Employees are committed to the charities and causes they give to and appreciate when a company matches their donations. It provides job satisfaction, connection to the company and results in higher productivity.
  • Charity gift cards—JustGive’s charity gift cards can be used as a thank you for a referral, a birthday, or the holidays, or an employee reward. Gift cards actively engage customers and employees in the conversation about charitable giving.
An example of a corporate charity fundraiser hosted on JustGive

An example of a corporate charity fundraiser hosted on JustGive

Key features of JustGive’s corporate programs
Our e-donate platform is the core of JustGive’s corporate program offering and serves the needs of CSR initiatives for companies across the nation. The key features include:

  • Branding—An essential hallmark of any corporate program, branding creates awareness and loyalty. JustGive easily brands our microsites to uniquely represent our partner’s logo and message.
  • Charity Choice—Whether you prefer the GuideStar database of charities or a selection of local charities, JustGive believes in charity choice. Our JustGive Guide offers national based charities representing important causes. Or create your own list of organizations important to your employees.
  • Flexibility—Our different types of programs give you the flexibility to decide which type of giving program works best for your social impact goals. We can support multiple programs, each one focused on a different audience. Employees could have a matching program on the company’s intranet while a marketing initiative could demonstrate your CSR efforts to customers with charity gift cards.
  • reportingReporting—Data is key to communication results and making informed decisions we’ve focused a lot of attention on providing useful reporting within our programs. Corporate partners can connect with their donors, evaluate where the donations are going and learn how to grow the program. We also have accountability reporting so you know when and where the donations were distributed.

Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.

To keep up on the latest CSR insights, subscribe to our Blog and follow JustGive on LinkedIn.

Andrea Lloyd
Business Development Director

Patagonia’s Unconventional CSR

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Image source: Patagonia.com

California-based Patagonia, which specializes in outdoor apparel, has taken an unexpected and untraditional approach to corporate social responsibility (CSR). Sustainability, giving back and caring for the planet are firmly connected in a company conviction that’s clear for customers and the business world to see. That’s supported by Patagonia initiatives to buy and consume less.

A family business owned by Yvon and Malinda Chouinard, Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”BtheChange.jpg

Yvon wrote in the company’s biography, Let My People Go Surfing, “Patagonia exists to challenge conventional wisdom and present a new style of responsible business.” True to form, in 2012, it was one of the first companies in California to become a Certified B Corporation.

Social & Environmental Activism

Knowing the resources it uses and waste it produces, Patagonia believes it has a responsibility to give back. Rather than thinking of what they do as charity or traditional philanthropy, the company calls it “our Earth Tax,” and considers it part of the cost of doing business.

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Image source: Patagonia.com

For the past 30 years, through its membership in 1% For The Planet® (an alliance of businesses), Patagonia has given 1% of sales to the preservation and restoration of the natural environment. To date, the company has donated $70 million in cash and in-kind services to 3,400 grassroots groups. A few stats show how the company supported environmental and social initiatives this past year:

(For a detailed look at Patagonia’s work in 2015, check out its Environmental + Social Initiatives booklet.) 

Sustainable Clothes & Supply Chain

Patagonia is determined to create “the world’s most socially and environmentally responsible supply chain,” and has steered the clothing industry into a more sustainable direction through its actions.


With products and suppliers.
In 1993, Patagonia was the first outdoor clothing manufacturer to use fleece made from post-consumer recycled (PCR) plastic soda bottles. And in 1996, it switched to using organically grown cotton in all cotton products.  It was also one of first major outdoor companies to work with Fair Trade USA on its Fair Trade Certified apparel.

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Image source: Patagonia.com

In 2007, to be more transparent about its supply chain, the company started publishing the environmental impacts of articles of clothing in The Footprint Chronicles® as well as including it on Patagonia’s product pages.

Within the industry. As a founding member of the Sustainable Apparel Coalition—an alliance of 30 companies in the clothing and footwear industries formed in 2010—Patagonia and member companies measure their environmental and social and labor impacts, benchmark performances against each other, and publish the results in a social and environmental performance index.

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Image source: GreenBiz, collateral at the Yerdle-Patagonia event in SF

The company’s belief in environmental conservation and corporate responsibility is integrated into its anti-consumption advertising. Maybe the most recognized of these ads ran on Black Friday in 2011 with the surprising message: “Don’t Buy This Jacket”, encouraging consumers not to buy what they didn’t need.  Patagonia has echoed this message over the years in its “buy used” marketing with eBay, and most recently, through its Worn Wear initiative about repairing clothes. While many think these messages fly in the face of why the company exists, Patagonia firmly believes it’s just the right thing to do.

Making a Bigger Difference

Patagonia’s commitment to inspire and implement environmental solutions reaches beyond the industry. In 2013, the company launched $20 Million and Change, through a holding company, Patagonia Works. It’s dedicated to a singular cause: using business to help solve the environmental crisis. With this fund, Patagonia helps like-minded, responsible start-up companies which want to work with nature rather than using it up.

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Image source: Patagonia.com

Humble about its CSR accomplishments, Patagonia states: “We have a long way to go and we don’t have a map—but we do have a way to read the terrain and take the next step, and then the next.”

If you’re inspired by Patagonia to take steps and give back through your company’s CSR efforts, we’re ready to help. Just contact us.

For more philanthropy news and CSR insights, subscribe to our Company Blog and follow us on LinkedIn.

– Andrea Lloyd
Director of Programs

Who receives the tax deduction for a company giving program?

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Featured FAQ:
Tax deductions for a company giving program

With JustGive’s platform and products, your company can run a variety of different giving campaigns to engage employees and customers. All helping you make an impact and meet your corporate social responsibility (CSR) goals.11746126673_99c795bc97_m

As a nonprofit organization, we take care of compliance and offer ways for you to easily conduct a charitable donation or disaster campaign or year-round giving program (matching optional) to inspire giving. We also can partner with you to process donations for an existing campaign. And then there’s our customizable charity gift cards which you can use to reward and thank employees and customers.

Now, when it comes to tax deductions…

Question
Who receives the tax deduction when a company runs a giving program with JustGive for employees or customers?

Answer
5734698907_2021017b24_mIn most cases, your company is eligible for a tax deduction for all donations made through a giving program powered by JustGive. This can depend on the program, though, so contact us for more information.

If your company purchases charity gift cards or claim codes to give to employees or customers, you receive the tax deduction. That deduction cannot be passed along to the recipient.

So giving programs benefit your company in several valuable ways:

4141454994_e86daae7cc_qTo keep up on all the latest philanthropy news and insights, Subscribe to our blog, and follow us on LinkedIn.

– Candy Culver
Marketing Consultant

Latest Trends in Workplace Giving

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America’s Charities recently released Snapshot 2015 – The New Corporate DNA: Where Employee Engagement and Social Impact Converge. The third in a series, this year’s report includes insights, trends and best practices for workplace philanthropy and employee engagement.

Findings were collected from an online survey of executives from 120 companies in the third quarter of 2015. Their responses represent more than 600,000 employees and 17 unique industry groups, geographically dispersed, and equally distributed between large companies (more than 5,000 employees) and small to midsize companies (5,000 and fewer employees).

Snapshot 2015 makes the case:  It’s not enough to say giving of time, money and skills is important. Leaders must be involved in employee engagement, authentically, and it must be embedded in a company’s DNA—part of its culture, values and actions.

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One of the most prominent trends, according to Steve Delfin, President and CEO of America’s Charities, is the changing expectations around social impact:

  • Companies want more evidence their charity resources help with strategic social responsibility goals.
  • Employees want more transparency, accountability and proof their donations are helping make a social impact.

Millennials care about social impact—and companies are expected to do more to engage their employees and support causes they care about. Their CSR efforts create a valuable competitive business edge for recruiting and retaining talent.  And 92% of Snapshot 2015 respondents (from small to large companies) believe customers expect them to be good corporate citizens too. So companies need to step up with more sophisticated and responsive engagement programs.

What a difference two years makes

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Click to download PDF

When it comes to workplace giving, for many years, a payroll deduction program was the most common way to engage employees. Those programs have grown steadily. But now they’re only part of the picture.

According to Snapshot 2015, giving programs have changed quite a bit in the past two years. Today, almost two thirds of small, medium and large companies offer employees year-round giving opportunities; this is becoming the standard. Compare that with 2013, when just over one third of companies were moving beyond fall campaigns to year-round giving. Differences by size of company:

  • 85% of large companies offer year-round giving, and 70% have matching campaigns.
  • 44% of small to midsize companies offer year-round giving, and 28% have matching campaigns.

Survey respondent and Director of Corporate Responsibility for PwC US, Heather Lofkin Wright commented, “Giving at the office is about the change we can affect when we work together. . . meaningful ways to be a part of that collective impact.”

platformsYear-round volunteering has emerged as a core part of employee engagement programs. Something that was just coming into the picture in Snapshot 2013, volunteer opportunities are now offered by 92% of large companies and 60% of small to midsize ones.

For all the best practices in workplace giving and to read the latest findings, download the complete Snapshot 2015. And take a look at other reports in the Snapshot series.

Contact us if you’re ready to improve your company giving program or looking for ways to better engage your employees.

– Andrea Lloyd
Director of Programs

P.S. To keep up on the latest philanthropy insights, subscribe to our Blog and follow JustGive on LinkedIn.

 

Does JustGive support donation matching campaigns? Cost?

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FEATURED CORPORATE FAQ:

Does JustGive support donation matching campaigns? Cost?

Today’s workforce is paying a lot more attention to a company’s CSR efforts and its campaigns to support social causes. And studies show corporate citizenship makes a difference in business success.

corp_citizenIn a survey of millennials, Deloitte found they choose to work for organizations that make a positive contribution to society. So your future leaders are looking for all the ways your company shows you’re serious about it.

Your giving campaigns are key to demonstrating your commitment. How do you set them up to be most effective, with company-matching donations and rewards for the volunteer hours of your employees? That’s where JustGive—and our experience—can help.

Question
Does JustGive support donation matching campaigns? What are the costs?

Answer
Yes, we can process matching donations or volunteer hours for your giving program. The costs vary, depending on the scope and duration of your giving program.

We support all types of donation campaigns—for your cause marketing or social responsibility efforts, a disaster, and more. Processing matching donations for them may be as simple as sending a monthly file to JustGive with details, and having us disburse checks to your charities.

We can also set up a branded, customized site for a year-round charitable campaign that includes your company match.

For one of our partners, Cisco, we have provided employee giving program support for years. Check out what they have to say about their experience.

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Cost
For matching donation campaign support, there is an annual fee for licensing our Donor Advised Fund (DAF), and there may be fees for program setup and customization. We would also apply a per-check or flat processing fee.

For a giving program that lets employees or customers donate to any charity or choose from a list of specific charities, there may be a cost associated with licensing the charity data. And to cover processing for credit card donations, we take a small percentage from each donation.

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Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost.

To keep up on the latest philanthropy insights, subscribe to our Blog and follow JustGive on LinkedIn

– Candy Culver
Marketing Consultant

Optical Underground: Glasses & Charity

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It’s estimated that 3 out of 4 people in the United States wear corrective lens of some kind. Of those, 71% wear glasses.

That’s why JustGive was excited to work with Optical Underground, an eyewear retailer located just down the street from us here in San Francisco. The company was readying a re-launch of their website, and they contacted us for ideas on how to incorporate charitable giving into their customer experience.

Optical Underground has a long history of giving back to San Francisco. Founder Ira Silverstein opened the shop just after the 1906 earthquake. He took his optician’s kit to the earthquake refugee camps and gave new glasses to anyone who had lost theirs in the quake.

Since then, Optical Underground has continued to support community-wide issues like homelessness, health care and education. JustGive Charity Gift Cards turned out to be the perfect solution to help the retailer include giving as part of their online shopping experience.

 

With every purchase at opticalunderground.com, customers have the option to add a $10 JustGive charity gift card to their order, which discounts the price of their glasses by the same amount. They can then redeem their gift card towards a donation to any charity of their choice (nearly 2 million on our site).

“JustGive’s worldwide reach solved the dilemma of how we can do good outside our community, and do it in a way that allows our customers to decide what’s important to them,” said Cynthia Silverstein, Brand Strategist for Optical Underground.

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We also built a custom, branded website for Optical Underground’s charity gift card redemptions. So even after customers receive their charity gift card, they continue to experience the company’s brand throughout the gift card redemption process. Customers simply search for the charity they want to support and enter their claim code at checkout to complete their donation.

If you’re ready for some new glasses and want to “see” yourself into some charitable giving, head over to opticalunderground.com!

– Sarah Bacon
Director of Product

Campbell’s – A CSR Leader

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When I say Campbell’s, the first thing that comes to mind is tomato soup—especially since it’s one of the top 10 foods sold off shelves in U.S. grocery stores today. But you may not know what stands behind the familiar products you enjoy: a business that has integrated social responsibility and sustainability into everything it does.

A Bit of History

campbellsThe company was started 146 years ago, in 1869, when Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, opened their first plant in Camden, New Jersey. Twenty eight years later, Campbell’s created five varieties of condensed soup, including the now-favorite tomato. National distribution of soups followed in 1911.

Campbell’s founders pioneered values the company practices today. It is driven and inspired by its purpose: “real food that matters for life’s moments.” The company believes it has a duty to the people who use its products, the communities that support them, and the earth that provides its ingredients. Those values extend to the Campbell’s family of brands, including Pepperidge Farms, V8, Swanson, Pace, Prego, Plum Organics.

Corporate Social Responsibility Approach

CSR and sustainability for the Campbell Soup Company means:

  • Advancing global wellness and nutrition
  • Helping build a more sustainable environment
  • Honoring its role in society from the farm to the family

v8_products_image03Embracing social responsibility, the company considers its impact across the life cycle of products—the ingredients used, how they’re made and more—and annually reports on CSR performance. (Here’s the latest complete CSR report.)

The company’s formal CSR strategy, started six years ago, is based on four pillars:

Nourishing the planet: Environmental Stewardship

Campbell’s goal is to cut the environmental footprint of its products in half by 2020. Among other actions, this includes reducing greenhouse gas emissions and water use, and eliminating packaging materials. Since 2008, the company has reduced gas emissions by 17.1% and water consumption by 27.4%. And Campbell’s has eliminated more than 89 million pounds of packaging materials since 2009.

Nourishing consumers: Interactions with customers and consumers

For Campbell’s, nourishing consumers means continuing to offer products that promote wellness—with a variety of affordable, convenient and great-tasting foods. In 2014, $2.5 billion of Campbell’s retail sales (about 32%) were foods that satisfied the FDA definition of healthy.

Nourishing employees: Building a high-performance workplace

safetyPhotoCampbell’s is creating a diverse, inclusive and engaging work environment. Its employees, currently 45% women, include the first female CEO and president, Denise Morrison. CSR and sustainability goals are baked into its culture, with company Greatness Awards recognizing employees and teams for results that directly support business strategies and values.

Nourishing neighbors: Community Service

Improving the health of young people in hometown communities is the focus of Campbell’s Healthy Communities program, a $10 million, 10-year initiative. Last year:

  • Employees around the globe contributed more than 15,000 hours of volunteer service to their local communities.
  • During the company’s annual Make a Difference Week, more than 1,100 employees across the United States tackled 90 community projects.

Serving communities is also about philanthropy—giving money, grants and in-kind donations to help them. In 2014, Campbell’s charitable giving totaled more than $70 million, with about $60 million in kind, and another $10 million from corporate donations, cause marketing, nonprofit grants and employee giving.

Campbell’s most recent CSR efforts earned the company the #8 spot on the 2015 list of 100 Best Corporate Citizens compiled by Corporate Responsibility Magazine. That’s a move up from #11 in 2014.

campbellsCampbell’s understands that what they do, every day, matters—and their actions make it clear they take being a good corporate citizen to heart. Borrowing from a popular company marketing campaign, you could say their CSR is M’m, M’m, Good!

Inspired to consider improving your CSR efforts and looking for ways to incorporate philanthropy to make a bigger difference?  Contact us today—we can help.

– Andrea Lloyd
Director of Programs

 

 

Helpful CSR & Sustainability Groups

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Business for Social Responsibility and GlobeScan recently released the 7th annual State of Sustainable Business Report.

The survey revealed what major companies think about sustainability and corporate social responsibility (CSR). It collected data from 440 professionals at multinational companies, in a wide range of industries, with varying levels of commitment to sustainability.

One not-so-surprising trend identified by the survey: sustainability is playing an increasingly important role for almost half of the companies (42%). And while almost 70% say sustainability is at least “fairly well integrated,” the desire is to have it more integrated. Other results:

  • 48% of companies said their key performance indicators include sustainability measures
  • 67% reported sustainability efforts was a top three factor in a company’s reputation

We know, from a 2014 Nielson report, that 55% of global online consumers are willing to pay more for products and services from companies committed to positive social and environmental impact.

Human rights remains the top priority for business, though climate change and access to products meeting basic needs are on the rise. (Detail on pg. 9)

Human rights remains the top priority for business, though climate
change and access to products meeting basic needs are on the rise. (Detail on pg. 9)

And there’s no shortage of research, ratings and rankings related to sustainable business. The current $250 million sustainability information market now includes some 150 rating systems covering more than 50,000 companies.

So how can sustainability and CSR “warriors” find what’s most useful (in practice) and help raise their company’s commitment to something so important?

Social responsibility and sustainability membership associations/organizations are one good way. Here are some of the best in this space:

Business for Social Responsibility (BSR)

bsr-greenbiz-banner_0A global nonprofit organization, BSR works with a network of more than 250 companies to build a just and sustainable world. With offices in Asia, Europe, and North America, BSR develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. Members get access to thought leaders in the industry, sustainability solutions and networking opportunities. BSR’s annual conference, being held November 3-5 in San Francisco, will provide the latest social responsibility strategies. Membership information: http://www.bsr.org/en/membership

Committee Encouraging Corporate Philanthropy

CECP LogoCECP’s mission is to create a better world through business. The nonprofit organization is a coalition of CEOs who lead by example and believe improving society is an essential measure of business performance. Founded in 1999 by Paul Newman, CECP consists of more than 150 CEOs of the world’s largest companies across all industries. CECP offers members one-on-one consultation, networking events, exclusive measurement data, and case studies on corporate engagement. Membership is by invitation only. Membership information: http://cecp.co/membership/join-cecp.html

Conscious Capitalism

cclogoA nonprofit organization, Conscious Capitalism is dedicated to helping businesses use their power to serve humanity. It’s a group of companies, nonprofits and other organizations who believe there’s a better way to conduct business, guided by higher purpose, a stakeholder orientation, conscious leadership and conscious culture. Conscious Capitalism offers programs and events, and supports a growing network of chapters, which serve as learning communities. Membership information: http://www.consciouscapitalism.org/membership

Corporate Responsibility Association (CRA)

cra logoCRA promotes the practice and profession of corporate responsibility.  Members can choose to participate in Thought Leadership Councils for specific issues or CEO Responsibility Roundtables. The nonprofit association also provides e-newsletters, CR Magazine, webinars, and an annual conference.  Membership information: http://corporateresponsibilityassociation.org/join-us/

– Andrea Lloyd
Director of Programs

JustGive’s 15 Years of Philanthropy

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It’s JustGive’s 15-year anniversary! As the year of celebration starts, Founder Kendall Webb took time to talk about how JustGive got started, and reflect on accomplishments.

Q: You started JustGive as a nonprofit when others said it couldn’t be done.  Tell me about that.
Akendall: We started JustGive to create a single technology platform so all nonprofitssmall and large—could have equal access and outreach at a low cost. We thought it was important to operate as a nonprofit to maintain a single mission and build trust. But everyone in the Internet sector literally said we couldn’t do this because of the cost of technology. I didn’t want to “take the poor public” so I found a way. I got the community involved, asking for every kind of support. It was the early Internet days and we had a lot of companies who believed in us and helped by contributing their contacts, money and pro bono services. That made it less expensive for us to launch, and we got high quality services for free.

Q: How has JustGive kept going when it got tough and continued to make things happen?
A:
We’ve sustained ourselves during market crashes and are better suited to do this because we’re a nonprofit. We have more channels of support and capital that are not available to for-profit companies, and there’s no venture capital investment to overextend or distract us.

We’re not doing this for a quick expansion or to go public and make money. Our single goal and focus is to increase giving and we’re 100% guided by our mission.

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Q: In the first five years, JustGive sent $37 million to charity. At 10 years, it was $130 million, and today, it’s more than $450 million. What are the driving forces behind growth?
A: Two key things. One: At first, individual donors were scared to give online. Over the years, they’ve become more comfortable with the Internet, know it’s safe and trust the process. It’s commonplace now and we’re a trusted brand in the sector.  Our products are not just a nice option for online giving—we make giving easier and provide something donors need.

Two: We’ve leveraged our growth through corporate partnerships that help us expand our products and connect with a much bigger audience. Companies are in a great position to offer charitable programs, extending our reach.

Q: Over the years, JustGive has launched a lot of new products, including charity fundraising registries, charity gift cards, rewards points for charity, and more. What new giving are you most proud of?
A: All new giving excites me, because it increases philanthropy.  But I’d have to say I’m most proud of charitable redemption points because it’s a big channel of fundraising that we identified, developed and operated before others did. Individuals and companies were accumulating huge volumes of rewards points, and CEOs felt torn about what to do with this build up of points. We gave them a solution. This got companies to think about their philanthropy more—outside of their foundations—and was a launching pad for corporate social responsibility. Redeeming rewards points for charity helped them connect philanthropy to their products and location, and give back in local communities. That kind of new giving shows JustGive’s uniqueness and creativity from start to finish—and our overall impact.

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JustGive’s 15 Year Timeline

Q: Did you envision JustGive would be what it is today?
A: We’re much bigger in scope than I thought we’d be. It’s been exciting to grow beyond direct, 1-person-to-1-charity donations (where we started) to fundraising, charity gifts, corporate giving and social responsibility programs. I’m thrilled to see how charity has penetrated into so many parts of life, and how multiple products are used in so many different ways!

Q: What other JustGive accomplishments are you proud of in the past 15 years?
A: I’m proud of all the unique channels of giving we’ve built. Like working with Monster.com to use $1 million of charity gift cards as a trade show giveaway. And expanding the definition of a benefit concert with The Dave Matthews Band by letting fans choose the charities to receive money.

2014 Year In Review

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I’m proud of the level of respect and integrity JustGive has built as a trusted leader for companies, nonprofits and donors. I know we’ve earned this through hard work and staying true to our mission.

And I’m incredibly proud of our longevity. Withstanding all the changes in the stock market (2 crashes and recession) and in the charitable market is amazing. It’s strengthened who we are.

I’m proud of our prominent national exposure—from TV mentions on PBS NewsHour and CBS News, to articles in the New York Times, USA Today, and Huffington Post.  Not to mention being recognized as one of the best of the web by Forbes.

I am most proud of our team. Their passion has fueled our growth, and the impact we’ve had on a limited budget is mind blowing. That’s because our team is creative and really believes in what we’re doing.

Q: What are the most important changes you’ve seen in philanthropy in the last 15 years?
A:

  1. The Internet has become a common channel for giving, and it’s given small organizations a louder voice.
  2. Young people are more involved in giving at a younger age. They consider philanthropy part of what they do, who they are, and what they expect from a company where they work.
  3. There’s been a huge increase in peer-to-peer giving, crowdfunding and the social side of giving.
  4. Corporate social responsibility has grown tremendously. Companies used to manage giving through their foundations, and philanthropy was about giving for branding reasons. Now it’s an important way to be good corporate citizens, and they’re becoming more proactive, with strong and directed giving.

Q: What would you like to see companies do to make more of a difference for philanthropy?
A:
I’d like to see more companies invest in the business value of charity – including it in their budget so it’s not funding they have to “find.” I’d also like to see them integrate charity into their large gift giving funds for holidays, incentives and loyalty rewards. And overall, to continue to be open minded and consider more creative ways to make charity an integral part of their business.

Q: Where are your personal hopes for JustGive in the years ahead?
A:
My hope is that JustGive continues to be a leading force for philanthropy, generating new pools of capital for the nonprofit sector.

Q: If there was one message you could get out in the world about charitable giving: What would that be?
philA:
Make giving a part of your everyday life. I’m not just talking about giving money, but about volunteering your time, and helping out in your community or doing something for someone in need. Giving isn’t isolated to a charity. It’s something we can all do every day with little moments of helping make things better for a person, a community, and ultimately the world. These small acts of kindness become contagious, spreading goodness that can make a difference.

– Candy Culver
Marketing Consultant

Johnson & Johnson’s Values Guide CSR

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In our household of three boys, Johnson & Johnson is a familiar brand. But what I didn’t know about the company—which may be best known for Band-Aids®, baby powder and Tylenol®—was that it practiced corporate social responsibility long before the term existed.

Caring for the world, one person at a time inspires and unites the people of Johnson & Johnson. In 1943, the company adopted its credo of values that guides decision making and challenges everyone at the company to put the needs and well-being of the people they serve first.

JnJ-Our-Credo-700Crafted more than 62 years ago by Robert Wood Johnson, the son of the founder, the credo is more than a moral compass . . . it’s “a visionary statement of corporate purpose” and the reason Johnson & Johnson has become the largest and most diversified health care company in the world.

In the past two years, Johnson & Johnson’s commitment to social responsibility has placed it among the top three of the 100 Best Corporate Citizens (a list compiled by Corporate Responsibility Magazine). And just this week, CEO Alex Gorsky received The Appeal of Conscience Award as a corporate ­­leader who by “deed and action has advanced human dignity and social justice.”

One simple but powerful idea in the company credo states, “We are responsible to the communities in which employees live and work, and to the world community as well. We must be good citizens—support good works and charities….”

Tradition of Philanthropy

Johnson & Johnson’s record of giving goes back to the early 1900s. Within hours of the 1906 San Francisco earthquake, the company gave the largest amount of help received from any organization, establishing its tradition of disaster giving and community philanthropy.

Tout-Full-Our-Giving_0Making the world a healthier place is at the heart of company philanthropy, focused in three strategic areas:

  • Saving and improving the lives of women and children
  • Preventing disease in vulnerable populations
  • Strengthening the healthcare workforce

Their approach? Work with partners to deliver community-based solutions.

One example of a successful partnership is Safe Kids Worldwide. For more than 27 years, Johnson & Johnson has been a part of the global organization dedicated to protecting kids from unintentional injuries. Safe-Kids-1000x666Through a network of more than 500 U.S. coalitions and partnerships with organizations in 25 countries, Safe Kids reduces injuries and deaths from motor vehicles, sports, drowning, falls, burns, poisonings and other activities. By 2008, this campaign had helped reduce the death rate for U.S. children aged 14 and younger by 45%.

In 2014, Johnson & Johnson’s philanthropy totaled nearly $172 million for organizations around the world, including $14.5 million through its Matching Gifts program (the company double-matched employee contributions last year).

It’s important for the company to evaluate the results of philanthropy, so they’ve set a sustainability goal to increase the number of programs measuring health-related outcomes. 2015 progress: 90 percent of Johnson & Johnson’s 230 philanthropy programs now monitor and report health-related outcomes.

Citizenship & Sustainability Efforts

Theirs is a long and involved history of citizenship and sustainability that this blog can’t really capture. But whether researching and developing new treatments for disease or working to reduce its environmental footprint, Johnson & Johnson conducts business in a responsible way. Most recent efforts include:

OurGiving-Pillar3-thumbnailAdvancing Human Health and Well-Being. In 2014, in response to the Ebola crisis, the company collaborated with the global health community to accelerate and expand production of the Ebola vaccine—to get it to families and health care professionals as quickly as possible.


Leading a Dynamic & Growing Business Responsibly
. 2015 is the first time Johnson & Johnson has established social goals as part of the company’s overall strategy. Energy-Use-Reduction-Efforts-300x200Its Healthy Future 2015 sustainability goals range from environmental sustainability and enhanced supply chain stewardship to greater transparency and commitments to address diseases in the developing world.

We’re not all leading global companies like Johnson & Johnson with a 129-year business history and enough resources to tackle world problems. But every business can examine its values and consider how to make a difference with philanthropy.  Inspired to get started? Contact us today—we can help.

– Andrea Lloyd
Director of Programs

IMAGE SOURCE: All images via http://www.jnj.com