Year in review: A look back at 2016

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Thanks to your support and dedication to making a difference, JustGive sent $32,494,501 to charity in 2016.

This year $6,828,513 was donated through a Donate Now button – up 13% since 2015. Other nonprofit accomplishments include:

  • a new payment report for nonprofits, making it easier to keep records and donor lists up-to-date by searching check numbers to find corresponding donation details
  • our very first webinar to introduce new nonprofits to our Donate Now button
  • newly designed Donate Now buttons:

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Our support from corporate partners remained strong with 45% of donations coming through social responsibility programs.

Take a look at some of the impact we made together in 2016.

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We look forward to continuing our important work with you and growing the world of giving for an even more impactful 2017!

Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

JustGive’s corporate giving solutions

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As we approach year-end many companies are planning for 2017 by reviewing their sustainability strategy and how that relates to corporate social responsibility (CSR) goals. Many times this includes Human Resources working with Marketing to determine the best way to enhance customer acquisition, corporate branding, customer loyalty and employee retention.

JustGive’s corporate giving solutions can help you move these initiatives forward. Since 2002, JustGive has been helping companies like American Express, Cisco, DigitasLBi, Hallmark and Pointworthy give back to their communities. Together, we’ve donated over $450 million to tens of thousands of charities.

Our corporate program solutions
Corporate philanthropy can be achieved through grant making to the community but it can also actively engage customers and motivate employees.

  • Fundraising campaigns—Fall is a great time to encourage a fundraising drive to support food insecurity by matching employee donations to their local food bank bringing charitable giving directly to the communities where your employees work and live.
  • Employee giving—Matching donations speaks volumes for a company’s commitment to social good and directly connects to a company’s CSR goals. Employees are committed to the charities and causes they give to and appreciate when a company matches their donations. It provides job satisfaction, connection to the company and results in higher productivity.
  • Charity gift cards—JustGive’s charity gift cards can be used as a thank you for a referral, a birthday, or the holidays, or an employee reward. Gift cards actively engage customers and employees in the conversation about charitable giving.
An example of a corporate charity fundraiser hosted on JustGive

An example of a corporate charity fundraiser hosted on JustGive

Key features of JustGive’s corporate programs
Our e-donate platform is the core of JustGive’s corporate program offering and serves the needs of CSR initiatives for companies across the nation. The key features include:

  • Branding—An essential hallmark of any corporate program, branding creates awareness and loyalty. JustGive easily brands our microsites to uniquely represent our partner’s logo and message.
  • Charity Choice—Whether you prefer the GuideStar database of charities or a selection of local charities, JustGive believes in charity choice. Our JustGive Guide offers national based charities representing important causes. Or create your own list of organizations important to your employees.
  • Flexibility—Our different types of programs give you the flexibility to decide which type of giving program works best for your social impact goals. We can support multiple programs, each one focused on a different audience. Employees could have a matching program on the company’s intranet while a marketing initiative could demonstrate your CSR efforts to customers with charity gift cards.
  • reportingReporting—Data is key to communication results and making informed decisions we’ve focused a lot of attention on providing useful reporting within our programs. Corporate partners can connect with their donors, evaluate where the donations are going and learn how to grow the program. We also have accountability reporting so you know when and where the donations were distributed.

Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.

To keep up on the latest CSR insights, subscribe to our Blog and follow JustGive on LinkedIn.

Andrea Lloyd
Business Development Director

Patagonia’s Unconventional CSR

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Image source: Patagonia.com

California-based Patagonia, which specializes in outdoor apparel, has taken an unexpected and untraditional approach to corporate social responsibility (CSR). Sustainability, giving back and caring for the planet are firmly connected in a company conviction that’s clear for customers and the business world to see. That’s supported by Patagonia initiatives to buy and consume less.

A family business owned by Yvon and Malinda Chouinard, Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”BtheChange.jpg

Yvon wrote in the company’s biography, Let My People Go Surfing, “Patagonia exists to challenge conventional wisdom and present a new style of responsible business.” True to form, in 2012, it was one of the first companies in California to become a Certified B Corporation.

Social & Environmental Activism

Knowing the resources it uses and waste it produces, Patagonia believes it has a responsibility to give back. Rather than thinking of what they do as charity or traditional philanthropy, the company calls it “our Earth Tax,” and considers it part of the cost of doing business.

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Image source: Patagonia.com

For the past 30 years, through its membership in 1% For The Planet® (an alliance of businesses), Patagonia has given 1% of sales to the preservation and restoration of the natural environment. To date, the company has donated $70 million in cash and in-kind services to 3,400 grassroots groups. A few stats show how the company supported environmental and social initiatives this past year:

(For a detailed look at Patagonia’s work in 2015, check out its Environmental + Social Initiatives booklet.) 

Sustainable Clothes & Supply Chain

Patagonia is determined to create “the world’s most socially and environmentally responsible supply chain,” and has steered the clothing industry into a more sustainable direction through its actions.


With products and suppliers.
In 1993, Patagonia was the first outdoor clothing manufacturer to use fleece made from post-consumer recycled (PCR) plastic soda bottles. And in 1996, it switched to using organically grown cotton in all cotton products.  It was also one of first major outdoor companies to work with Fair Trade USA on its Fair Trade Certified apparel.

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Image source: Patagonia.com

In 2007, to be more transparent about its supply chain, the company started publishing the environmental impacts of articles of clothing in The Footprint Chronicles® as well as including it on Patagonia’s product pages.

Within the industry. As a founding member of the Sustainable Apparel Coalition—an alliance of 30 companies in the clothing and footwear industries formed in 2010—Patagonia and member companies measure their environmental and social and labor impacts, benchmark performances against each other, and publish the results in a social and environmental performance index.

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Image source: GreenBiz, collateral at the Yerdle-Patagonia event in SF

The company’s belief in environmental conservation and corporate responsibility is integrated into its anti-consumption advertising. Maybe the most recognized of these ads ran on Black Friday in 2011 with the surprising message: “Don’t Buy This Jacket”, encouraging consumers not to buy what they didn’t need.  Patagonia has echoed this message over the years in its “buy used” marketing with eBay, and most recently, through its Worn Wear initiative about repairing clothes. While many think these messages fly in the face of why the company exists, Patagonia firmly believes it’s just the right thing to do.

Making a Bigger Difference

Patagonia’s commitment to inspire and implement environmental solutions reaches beyond the industry. In 2013, the company launched $20 Million and Change, through a holding company, Patagonia Works. It’s dedicated to a singular cause: using business to help solve the environmental crisis. With this fund, Patagonia helps like-minded, responsible start-up companies which want to work with nature rather than using it up.

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Image source: Patagonia.com

Humble about its CSR accomplishments, Patagonia states: “We have a long way to go and we don’t have a map—but we do have a way to read the terrain and take the next step, and then the next.”

If you’re inspired by Patagonia to take steps and give back through your company’s CSR efforts, we’re ready to help. Just contact us.

For more philanthropy news and CSR insights, subscribe to our Company Blog and follow us on LinkedIn.

– Andrea Lloyd
Director of Programs

Who receives the tax deduction for a company giving program?

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Featured FAQ:
Tax deductions for a company giving program

With JustGive’s platform and products, your company can run a variety of different giving campaigns to engage employees and customers. All helping you make an impact and meet your corporate social responsibility (CSR) goals.11746126673_99c795bc97_m

As a nonprofit organization, we take care of compliance and offer ways for you to easily conduct a charitable donation or disaster campaign or year-round giving program (matching optional) to inspire giving. We also can partner with you to process donations for an existing campaign. And then there’s our customizable charity gift cards which you can use to reward and thank employees and customers.

Now, when it comes to tax deductions…

Question
Who receives the tax deduction when a company runs a giving program with JustGive for employees or customers?

Answer
5734698907_2021017b24_mIn most cases, your company is eligible for a tax deduction for all donations made through a giving program powered by JustGive. This can depend on the program, though, so contact us for more information.

If your company purchases charity gift cards or claim codes to give to employees or customers, you receive the tax deduction. That deduction cannot be passed along to the recipient.

So giving programs benefit your company in several valuable ways:

4141454994_e86daae7cc_qTo keep up on all the latest philanthropy news and insights, Subscribe to our blog, and follow us on LinkedIn.

– Candy Culver
Marketing Consultant

Does JustGive support donation matching campaigns? Cost?

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FEATURED CORPORATE FAQ:

Does JustGive support donation matching campaigns? Cost?

Today’s workforce is paying a lot more attention to a company’s CSR efforts and its campaigns to support social causes. And studies show corporate citizenship makes a difference in business success.

corp_citizenIn a survey of millennials, Deloitte found they choose to work for organizations that make a positive contribution to society. So your future leaders are looking for all the ways your company shows you’re serious about it.

Your giving campaigns are key to demonstrating your commitment. How do you set them up to be most effective, with company-matching donations and rewards for the volunteer hours of your employees? That’s where JustGive—and our experience—can help.

Question
Does JustGive support donation matching campaigns? What are the costs?

Answer
Yes, we can process matching donations or volunteer hours for your giving program. The costs vary, depending on the scope and duration of your giving program.

We support all types of donation campaigns—for your cause marketing or social responsibility efforts, a disaster, and more. Processing matching donations for them may be as simple as sending a monthly file to JustGive with details, and having us disburse checks to your charities.

We can also set up a branded, customized site for a year-round charitable campaign that includes your company match.

For one of our partners, Cisco, we have provided employee giving program support for years. Check out what they have to say about their experience.

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Cost
For matching donation campaign support, there is an annual fee for licensing our Donor Advised Fund (DAF), and there may be fees for program setup and customization. We would also apply a per-check or flat processing fee.

For a giving program that lets employees or customers donate to any charity or choose from a list of specific charities, there may be a cost associated with licensing the charity data. And to cover processing for credit card donations, we take a small percentage from each donation.

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Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost.

To keep up on the latest philanthropy insights, subscribe to our Blog and follow JustGive on LinkedIn

– Candy Culver
Marketing Consultant

Optical Underground: Glasses & Charity

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It’s estimated that 3 out of 4 people in the United States wear corrective lens of some kind. Of those, 71% wear glasses.

That’s why JustGive was excited to work with Optical Underground, an eyewear retailer located just down the street from us here in San Francisco. The company was readying a re-launch of their website, and they contacted us for ideas on how to incorporate charitable giving into their customer experience.

Optical Underground has a long history of giving back to San Francisco. Founder Ira Silverstein opened the shop just after the 1906 earthquake. He took his optician’s kit to the earthquake refugee camps and gave new glasses to anyone who had lost theirs in the quake.

Since then, Optical Underground has continued to support community-wide issues like homelessness, health care and education. JustGive Charity Gift Cards turned out to be the perfect solution to help the retailer include giving as part of their online shopping experience.

 

With every purchase at opticalunderground.com, customers have the option to add a $10 JustGive charity gift card to their order, which discounts the price of their glasses by the same amount. They can then redeem their gift card towards a donation to any charity of their choice (nearly 2 million on our site).

“JustGive’s worldwide reach solved the dilemma of how we can do good outside our community, and do it in a way that allows our customers to decide what’s important to them,” said Cynthia Silverstein, Brand Strategist for Optical Underground.

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We also built a custom, branded website for Optical Underground’s charity gift card redemptions. So even after customers receive their charity gift card, they continue to experience the company’s brand throughout the gift card redemption process. Customers simply search for the charity they want to support and enter their claim code at checkout to complete their donation.

If you’re ready for some new glasses and want to “see” yourself into some charitable giving, head over to opticalunderground.com!

– Sarah Bacon
Director of Product

Campbell’s – A CSR Leader

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When I say Campbell’s, the first thing that comes to mind is tomato soup—especially since it’s one of the top 10 foods sold off shelves in U.S. grocery stores today. But you may not know what stands behind the familiar products you enjoy: a business that has integrated social responsibility and sustainability into everything it does.

A Bit of History

campbellsThe company was started 146 years ago, in 1869, when Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, opened their first plant in Camden, New Jersey. Twenty eight years later, Campbell’s created five varieties of condensed soup, including the now-favorite tomato. National distribution of soups followed in 1911.

Campbell’s founders pioneered values the company practices today. It is driven and inspired by its purpose: “real food that matters for life’s moments.” The company believes it has a duty to the people who use its products, the communities that support them, and the earth that provides its ingredients. Those values extend to the Campbell’s family of brands, including Pepperidge Farms, V8, Swanson, Pace, Prego, Plum Organics.

Corporate Social Responsibility Approach

CSR and sustainability for the Campbell Soup Company means:

  • Advancing global wellness and nutrition
  • Helping build a more sustainable environment
  • Honoring its role in society from the farm to the family

v8_products_image03Embracing social responsibility, the company considers its impact across the life cycle of products—the ingredients used, how they’re made and more—and annually reports on CSR performance. (Here’s the latest complete CSR report.)

The company’s formal CSR strategy, started six years ago, is based on four pillars:

Nourishing the planet: Environmental Stewardship

Campbell’s goal is to cut the environmental footprint of its products in half by 2020. Among other actions, this includes reducing greenhouse gas emissions and water use, and eliminating packaging materials. Since 2008, the company has reduced gas emissions by 17.1% and water consumption by 27.4%. And Campbell’s has eliminated more than 89 million pounds of packaging materials since 2009.

Nourishing consumers: Interactions with customers and consumers

For Campbell’s, nourishing consumers means continuing to offer products that promote wellness—with a variety of affordable, convenient and great-tasting foods. In 2014, $2.5 billion of Campbell’s retail sales (about 32%) were foods that satisfied the FDA definition of healthy.

Nourishing employees: Building a high-performance workplace

safetyPhotoCampbell’s is creating a diverse, inclusive and engaging work environment. Its employees, currently 45% women, include the first female CEO and president, Denise Morrison. CSR and sustainability goals are baked into its culture, with company Greatness Awards recognizing employees and teams for results that directly support business strategies and values.

Nourishing neighbors: Community Service

Improving the health of young people in hometown communities is the focus of Campbell’s Healthy Communities program, a $10 million, 10-year initiative. Last year:

  • Employees around the globe contributed more than 15,000 hours of volunteer service to their local communities.
  • During the company’s annual Make a Difference Week, more than 1,100 employees across the United States tackled 90 community projects.

Serving communities is also about philanthropy—giving money, grants and in-kind donations to help them. In 2014, Campbell’s charitable giving totaled more than $70 million, with about $60 million in kind, and another $10 million from corporate donations, cause marketing, nonprofit grants and employee giving.

Campbell’s most recent CSR efforts earned the company the #8 spot on the 2015 list of 100 Best Corporate Citizens compiled by Corporate Responsibility Magazine. That’s a move up from #11 in 2014.

campbellsCampbell’s understands that what they do, every day, matters—and their actions make it clear they take being a good corporate citizen to heart. Borrowing from a popular company marketing campaign, you could say their CSR is M’m, M’m, Good!

Inspired to consider improving your CSR efforts and looking for ways to incorporate philanthropy to make a bigger difference?  Contact us today—we can help.

– Andrea Lloyd
Director of Programs

 

 

Cisco gives back with JustGive’s help

More than 340 Cisco employees donated money and more than 743 hours of time to support the 2014 Global Hunger Relief Campaign in India.

More than 340 Cisco employees donated money and more than 743 hours of time to support the 2014 Global Hunger Relief Campaign in India.

When it comes to corporate social responsibility, Cisco Systems, headquartered in California’s Silicon Valley, takes their role in the community and employee giving seriously.

Since 2009, Cisco has partnered with JustGive to ensure that the donation dollars and volunteer hour donations from their employees reach the charities they care most about.

Donation support and processing

Cisco has more than 70,000 employees worldwide and powers platforms to help them engage in charitable giving. The company invested in a Salesforce platform that enables Cisco employees to donate to charity and request matching for those donations as well as track their volunteer hours with organizations, which the company also matches.

Getting the money to the charities is where JustGive comes in. Using our donation support and processing product, donations made by Cisco employees are received through our Donor Advised Fund (DAF). JustGive then disburses those funds to recipient charities, relieving Cisco of having to create their own nonprofit to process donations.

Volunteer hours matching

Cisco employees also volunteer in their local communities, dedicating many hours to organizations that address poverty, hunger, veterans’ needs and other causes around the world. For every hour an employee spends on volunteer work, Cisco matches it with a donation to the charity. JustGive is a key component to make sure the donations from volunteer hours reach the specific charities for Cisco employees.

“Since we started working with JustGive, we’ve supported over 3,000 U.S.-based schools and charities, and JustGive has helped Cisco employees and the Cisco Foundation provide almost $50M in donations and matching gifts,” said Julie Rose, head of Cisco’s matching gifts program in the United States.

Rewarding service with charity gift cards

Cisco also uses our GiveNow Charity Gift Cards for employee service rewards in the U.S. and Canada. Employees receive a gift card ranging from $50 to $500 as thanks for their years of service to the company. They redeem their gift card on a Cisco-branded website—powered by JustGive—to donate to any charity or school approved for the program.

cisco_logo“Feedback has been great from employees who are able to select a JustGive charity gift card. They appreciate the option to donate to charity instead of receiving a gift for themselves,” said Racquel Stotomas, a Human Resources Manager at Cisco that runs the employee service awards program.

So the next time you see the Cisco logo, know that the people behind those products are also making a difference with charitable giving around the world.

We’re proud to partner with Cisco to help deliver effective and engaging CSR programs so that employees, with the company’s support, can pay it forward in a variety of ways.

Inspired to improve your CSR efforts? We can help you include philanthropy that supports your goals — just contact us.

Don’t miss the latest CSR and philanthropy news and insights: Subscribe to our blog, and follow us on LinkedIn.

– Sarah Bacon
Director of Product

Disney’s Great CSR Example

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Despite your first thoughts: For The Walt Disney Company, it’s not all about having fun, and creating memories for families and kids. It’s also about acting responsibly, and corporate social responsibility is an integral part of their brand.

mickey“Our efforts to be a good corporate citizen have a direct impact on our financial strength, as well as our reputation as one of the most trusted and admired companies in the world,” commented Chief Financial Officer Jay Rasulo in the 2014 Disney Citizenship Performance Report.

To Disney, citizenship also means motivating others. The company believes that the example set by its more than 180,000 employees is nothing compared to the impact it can have when it inspires the millions of kids and families it reaches every day to take action and make a difference.

Three guiding CSR principles

Disney works to embed citizenship into all its daily decisions and actions, guided by three core principles:

1. Act and create in an ethical manner and consider the consequences of decisions on people and the planet. This includes not just ethical conduct, but also responsible content, environmental stewardship, respectful workplaces and a responsible supply chain.

  • disneyheroOne recent accomplishment: In 2012, Disney launched Heroes Work Here with an initial goal to hire more than 1,000 veterans by 2015, and then made a commitment to hire an additional 1,000 veterans. As of October 31, 2014, the company had hired more than 3,800 veterans in 31 months.

2. Champion the happiness and well-being of kids, parents and families – Help make healthier living fun and accessible, and strengthen communities around the world through strategic philanthropy.

  • In 2014, Disney gave nearly $87 million in cash donations to nonprofit organizations and schools. It continued its more than 50 years of support for the Boys & Girls Clubs of America, adding a new sponsorship for the National Youth of the Year program, and investing in the club’s Great Futures campaign so it can serve more members, more often.
  • Donating 18 million books to organizations for children in need and encouraging story telling was their goal. By the end of 2014, Disney had donated more than 23 million books in two years.
  • mickey_check-iconMickey Check at all their table and quick serve restaurants in domestic parks and resorts, including Disney Cruise Lines, makes it easier to identify nutritious choices. (BTW, Disney was the first major media company to establish nutritional guidelines for its brand and characters in 2006.)

3. Inspire kids and families to make a lasting, positive change in the world. This involves nurturing creative thinking skills for kids as well as connecting them to nature to build lifelong conservation values.

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Click to view full size

  • In 2014, Disney inspired kids and families to take 3.7 million actions, ranging from pledging online to protect the planet and volunteer in local communities, to supporting programs raising thousands of dollars, to unlocking donations to deserving nonprofits around the globe.
  • Disney exceeded its goal to connect 35 million kids and families with nature experiences by 2015. About 26 million of these experiences were through its theme parks and resorts, and the other 12 million came from grants to organizations which get kids and families involved with nature. In two years, Disney connected more than 38 million kids and families with nature.

Setting and measuring results

In 2012, Disney published measurable targets to track its citizenship performance. The company offers detailed reporting on its progress regularly and in its annual Citizenship Performance Summary.

Consistently ranked near the top of the annual list of the World’s Most Reputable Companies, Disney earned the #1 spot last year (sharing top honors with Google). The 2014 list, published by Reputation Institute, a leading reputation management consulting firm, evaluated 130 companies through an online survey with more than 55,000 consumers across 15 markets around the globe.

The Walt Disney Company may be an international and large family entertainment and media enterprise with five business segments (media networks, parks and resorts, studio entertainment, consumer products and interactive media), but their commitment and approach set a great example and give any company ideas it can use.

Disney clearly understands how to be a good citizen, and takes pride in doing it right! Read more details in their annual performance summaries, which are great resources for setting CSR goals.

Inspired to improve your citizenship efforts? We can help you include philanthropy that supports your goals—just contact us.

Don’t miss the latest CSR and philanthropy news and insights: Subscribe to our blog, and follow us on Linked In.

– Candy Culver
Marketing Consultant