Fundraising Campaigns for Nonprofits

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FEATURED NONPROFIT FAQ:
Fundraising Campaigns for Nonprofits

Question
What are the best tips for running a short-term or special fundraising campaign for our nonprofit through JustGive?

Answer
JustGive offers a couple of different ways for your nonprofit to raise funds for a short-term or special fundraising campaign.

CREATE A SPECIAL FUNDRAISER PAGE

Late last year, we introduced our new online fundraisers which make it quick, easy and simple for your organization to raise money.

JustGive’s fundraisers allow you to add customizations like theme colors, photo or video, fundraising goal and tracking, custom thank you message for donors, designations, a custom URL, and much more.

As always, any donations you receive through your fundraiser page are tracked and displayed in your online donations report in your JustGive nonprofit account.

To get started, visit the Fundraisers pageNote that you’ll need to create an additional donor account to use fundraisers but rest assured the data from your fundraiser donations will appear in your usual online donation report.

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CUSTOMIZE YOUR DONATION PAGE

Your custom donation page on JustGive doesn’t have to stay the same all the time! Use the built-in, customization features to make your donation page reflect your fundraising campaign.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Here are 4 ways to change your JustGive donation page for a fundraising campaign:

1) Add a fundraiser-themed image

imagesSwitch out your normal logo or image on your donation page to one that reflects your fundraising theme. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png (max size 512k).

2) Update your mission/description to mention your fundraiser

You can customize your mission statement on your donation page, so make sure it includes any timely information about your fundraiser such as an explanation of the fundraiser, what dates it runs, and your goal. This will let your supporters know that a special fundraising effort is underway and help drive a sense of urgency for donations.

Picture13) Customize your Donation Amounts

Associating a tangible value with a donation amount can help your donors better understand how their donation will be used, and often motivate them to give more. If you are channeling donations towards a specific fundraising goal, let donors know about that. For example, “$50.00 – Provides literacy tutoring for  month”.

4) Update your Program Designations

If you are running a special fundraising campaign, make sure the programs listed on your donation page match. For example, if you’re running a “Spring 2016 Campaign”, make sure that is an available program that donors can choose from on your donation page. That way they can be assured that their donation counts towards your fundraising goal.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Sarah Bacon
Director of Product

Giving From Your Heart

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Follow your heart. Listen to your heart. Your heart knows the way.

There are a lot of clichés that encourage you to be guided by what you feel and take action based on what you believe in your heart. And in this National Heart Month, rather than focus on physical heart health, let’s talk about emotional heart health.

15910043680_5b040e7726_mYou never know when one word or one helpful gesture or act of kindness can mean the world to someone else. Giving them reason to go on, to believe in goodness again, or to get through a rough patch. You don’t know when a smile hides incredible sadness and pain, and how reaching out in some way when the inclination strikes you can change the course of a life. The best we can do is to follow our hearts and try . . . not shying away from feelings, but paying attention to ­­­­them.

The emotions and beliefs we have about giving are not something we talk about as much in the business world as in nonprofit circles. Disasters and deaths, though, can break through our veneer and are when we more publicly express emotions.

When it comes to charity, we give because of the good it will do—and the impact it can make. We also give because something that happens in life gets to us, and we want to make things better. We give because we care.

I’m borrowing from a familiar credit card commercial message, but I believe giving from your heart is “priceless.”

3211153569_b93ba33f2a_mI know we’re a month past making resolutions for this year, and actually, I’m not asking you to make a new resolution for 2016. I’m asking you to make a resolution for your life: make giving from your heart a part of how you show up in the world.

I’m not going to try to sell you on the benefits of giving or why it makes us happy. I’ll just say this: giving money away can improve your health and is, quite literally, good for your heart.

And this heart month, I challenge you to listen, find what connects for you, and take action. Starting now.

Support what touches your heart

Have you lost a loved one to a terrible disease or personal tragedy? Give to help find a cure for the health issue that has personally touched you, to keep tragedy from striking other families, and to provide support for someone else who has to deal with it.

kitty_love_unsplashAre the commercials that show abused animals so hard to watch you switch the channel? Don’t push those emotions away, do something about it. If you aren’t in a position to give money, volunteer your time or donate old blankets—doing what you can for something you feel so strongly about. Put your energy to work so the day comes when there’s no reason for those commercials to exist.

Are you frustrated by our education system, worried that kids don’t have all the resources and opportunities they need to succeed, and concerned about what they’re not getting at school (food, support, exposure to the arts, more)? Give them access to what they need to change their lives.

Do you believe we need to make sure the basic needs of others around the world are taken care of?  Support the nonprofits sending them global aid—for better health and life-saving services that we too often take for granted.

I have a sensitive heart. I feel things deeply, and family members and friends know that about me. But I don’t make any excuses for who I am. And I hope I’m known for being true to who I am, all the time. When I care, it’s sincere. When I feel it, I react. And when I give, it’s from my heart.

This month, I challenge you to do the same.  Give from—and for—your heart. For your life.

If you need help finding a charity:

And if you want to help with today’s pressing issues, read our blog. Better yet, subscribe and we’ll automatically send you an email every time we post a new blog.

– Candy Culver
Marketing Consultant

Latest Trends in Workplace Giving

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America’s Charities recently released Snapshot 2015 – The New Corporate DNA: Where Employee Engagement and Social Impact Converge. The third in a series, this year’s report includes insights, trends and best practices for workplace philanthropy and employee engagement.

Findings were collected from an online survey of executives from 120 companies in the third quarter of 2015. Their responses represent more than 600,000 employees and 17 unique industry groups, geographically dispersed, and equally distributed between large companies (more than 5,000 employees) and small to midsize companies (5,000 and fewer employees).

Snapshot 2015 makes the case:  It’s not enough to say giving of time, money and skills is important. Leaders must be involved in employee engagement, authentically, and it must be embedded in a company’s DNA—part of its culture, values and actions.

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One of the most prominent trends, according to Steve Delfin, President and CEO of America’s Charities, is the changing expectations around social impact:

  • Companies want more evidence their charity resources help with strategic social responsibility goals.
  • Employees want more transparency, accountability and proof their donations are helping make a social impact.

Millennials care about social impact—and companies are expected to do more to engage their employees and support causes they care about. Their CSR efforts create a valuable competitive business edge for recruiting and retaining talent.  And 92% of Snapshot 2015 respondents (from small to large companies) believe customers expect them to be good corporate citizens too. So companies need to step up with more sophisticated and responsive engagement programs.

What a difference two years makes

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Click to download PDF

When it comes to workplace giving, for many years, a payroll deduction program was the most common way to engage employees. Those programs have grown steadily. But now they’re only part of the picture.

According to Snapshot 2015, giving programs have changed quite a bit in the past two years. Today, almost two thirds of small, medium and large companies offer employees year-round giving opportunities; this is becoming the standard. Compare that with 2013, when just over one third of companies were moving beyond fall campaigns to year-round giving. Differences by size of company:

  • 85% of large companies offer year-round giving, and 70% have matching campaigns.
  • 44% of small to midsize companies offer year-round giving, and 28% have matching campaigns.

Survey respondent and Director of Corporate Responsibility for PwC US, Heather Lofkin Wright commented, “Giving at the office is about the change we can affect when we work together. . . meaningful ways to be a part of that collective impact.”

platformsYear-round volunteering has emerged as a core part of employee engagement programs. Something that was just coming into the picture in Snapshot 2013, volunteer opportunities are now offered by 92% of large companies and 60% of small to midsize ones.

For all the best practices in workplace giving and to read the latest findings, download the complete Snapshot 2015. And take a look at other reports in the Snapshot series.

Contact us if you’re ready to improve your company giving program or looking for ways to better engage your employees.

– Andrea Lloyd
Director of Programs

P.S. To keep up on the latest philanthropy insights, subscribe to our Blog and follow JustGive on LinkedIn.

 

Nonprofits: “Holiday-ize” Your Donation Page

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‘Tis the season for giving, and there’s no better time to add some holiday cheer to your JustGive Donation Page to get your donors in a generous mood.

Here are 3 ways to “holiday-ize” your JustGive Donation Page. To make these or any updates, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

1. Add a Holiday-themed Image

Add some holiday flair to your organization logo and upload that new image to your Donation Page. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png file (max size 512k).

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2. Customize Your Donation Amounts

Connecting a tangible value with donation amounts helps your donors better understand how you will use their donation to provide services, and often motivates them to give more. Pathways PA, a nonprofit that supports low-income women, children and families, includes specific descriptions with its donation amounts to show the difference they make, like: $50.00 – provides a case of diapers & wipes for a homeless baby.

If you’re channeling donations toward any specific holiday initiatives, let donors know about that. For example: $50.00 – provides a Christmas meal for a family of four.

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3. Update Your Program Designations

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If you’re running any special campaigns or initiatives for the holidays that are mentioned in your fundraising materials, make sure the programs listed on your Donation Page match. For example, if you’re conducting a “Holiday 2015 Campaign,” be sure that it’s on your Donation Page as a program donors can select.

BONUS TIP: Want to encourage recurring, monthly donations from your donors? Just add “&isRecurring=true” at the end of your Donation Page link (To see an example: https://npo.justgive.org/basket?acton=donate&ein=94-3331010&isRecurring=true). When you add it, the monthly recurring checkbox is automatically selected. (Donors always have the option to uncheck the box.)

Happy holidays . . . and best wishes from all of us here at JustGive for a fruitful giving season!

– Sarah Bacon
Director of Product

Fundraisers: Put Charity on Your Holiday Wish List

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I’m very lucky. Every holiday season my mother asks me, “What’s on your Christmas list this year?” To her frustration, I never have a good answer, so she just grumbles that I’m really hard to shop for. Love you, Mom! 🙂

6319712130_7c3283a6b5_mBut this year, I do. I’ll let her know that donations to my favorite charities are on my wish list.

Then I’ll tell her about a new product we launched here at JustGive: fundraisers. Now, I can create an online fundraising page to raise money for charities I care about during the holidays (or any time of year). So in lieu of other gifts from friends and family, they can come to my fundraising page and make a donation instead. That’s what I really want.

Here’s the inside scoop

Creating a fundraising page just takes a few minutes, and you can create one for any cause or occasion, including a memorial fundraiser for a departed loved one, or one for your upcoming wedding.

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My favorite part about JustGive fundraisers is how you can customize them. You describe your fundraiser, select a color scheme, add a photo or video to it, choose the charity or charities you want to fundraise for (built-in search tools help too), and you’re done. In a matter of minutes, you’ll have a link to share with friends, inviting them to contribute.

You can even write a custom thank you message that gets sent to your donors, set a fundraising goal, and add an end date to drive immediate action. As the date draws closer and your donations tally increases, it may surprise you to see which friends and family members rally to get you to the finish. And you can log in anytime to see your online donations report and know who has given to your fundraiser.

New JustGive Guide offers recommended charities

As part of the Fundraisers launch, we also revamped our JustGive Charity Guide.

CharityGuideThe new JustGive Guide contains around 150 recommended charities organized by cause. These charities are nationally-based and meet IRS standards, address today’s key issues, and receive the most support from our donors. With about a dozen charities for each cause, the guide makes it easier and faster to find the organizations you want to help.

When it comes to selecting charities for your fundraiser, you‘ll find the new JustGive Guide under the “Browse by Cause” tab. It includes cause categories for Animals, Children, Education, Global Aid, Hunger and more.

Create a fundraiser today

mapI hope you’ll join me and set up a fundraiser this holiday season to support your favorite charities. You can raise money for organizations that fight hunger and homelessness, or help a neighborhood charity that’s making a difference for your community.

Whatever cause you want to support, our fundraisers make it simple for you, and fun for your donors.

You’ll also make your Mom and friends happy, since they’ll know how to give you a gift this holiday that’s just what you want! And you’ll be spreading the spirit of the season around, making wishes come true for your favorite charities too.

– Sarah Bacon
Director of Product

Can JustGive Help Our Company Distribute Donations to Charity?

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Featured FAQ
Can JustGive help our company distribute donations to charity?

Here at JustGive, we offer services to help companies of any size incorporate philanthropy into their business. Many of our clients already have systems in place to collect charitable donations from their employees or customers, but need a qualified partner to take care of distributing those funds to the recipient charities. That’s where JustGive can step in.

Question
Can JustGive help our company distribute donations to charity?

Answer
donation_flickr_opensourceYes, JustGive offers donation processing support for a variety of situations. As a donor advised fund (DAF), we are authorized to manage charitable donations on behalf of companies, organizations, families, or individuals (eliminating your compliance headaches).

The process can be as simple as sending us a spreadsheet periodically with the donation detail (recipient charity, donation amount, donor info if available, etc.). We use that data to verify charities and securely distribute the donations, then bill you for the total donation amount and processing service.

Click here to learn more about our donation processing services and discover how JustGive’s clients have made an impact using our services. And don’t hesitate to contact us to see how we can help your company.

For more FAQs about corporate giving, visit our Support Center.

– Sarah Bacon
Director of Product

P.S. To keep up on philanthropy news and insights: Subscribe to our blog, and follow us on LinkedIn.

Nonprofit Spotlight: Creative Alternatives of New York (CANY)

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Heidi Landis, CANY’s Associate Executive Director, recently talked with me about the organization’s mission and story. Landis was a professional actor in New York who fell in love with drama therapy and became certified as a drama therapist. After starting as an intern, she has now been with CANY for 10 years.

CANY’s story

CANY Photos 7.06 124It began more than 40 years ago, at Mt. Sinai hospital in New York, when a group of actors were welcomed onto the psychiatric units to work with patients. Philanthropist Janet Levy, who started the organization, first brought the artists in, and the program was so successful it was expanded to all inpatient units. Eventually, drama therapists, who had more theory training, took over for the actors.

Ten years ago, CANY started expanding to work with more people – from 5 year old children to veterans and new refugees. Many of the groups they serve are women/domestic violence survivors, and 65% are children who’ve experienced complex trauma (pervasive abuse and violence over time, at a developmental stage). All have underlying trauma in their lives.

CANY now offers its drama therapy programs at more than 15 facilities serving traumatized, mentally ill and underserved populations.

What is drama therapy?

CANY groupDrama therapy is the intentional use of drama and/or theater processes to achieve therapeutic goals. It is active and experimental. CANY’s mission

CANY is all about empowering people who have endured trauma to rebuild their lives.

Through the use of drama therapy and creative expression in a group setting, CANY helps children and adults expand their self-concept, imagine new life possibilities, and build the social and emotional tools they need in order to live meaningful lives.

All staff are licensed creative arts therapists, highly trained in trauma therapy. CANY’s treatment program is a strength-based model, and it’s also relational. Since trauma happens in relationship, CANY’s philosophy is that people must heal in relationship.

IRC.Summer.2008 015CANY partners with hospitals, schools, community centers and treatment centers for biweekly sessions, and CANY therapists visit 2 or 3 sites a day to guide groups. While their offices are in New York City, group sessions are held throughout New York and Connecticut.

In addition to CANY’s therapy groups, the organization trains therapists, clinicians, teachers and artists about 6 times a year, and conducts a seminar series for mental health and social justice experts. Two years ago, CANY sent a group to Uganda, where they trained a group of clinicians in their methods to work with former child soldiers.

CANY’s guiding principles

Creativity is health. The more creative and spontaneous you are in your life, the healthier you are. Drama therapy is a training ground for that.

CANY080310_0202Metaphor is a healing tool. Roles in drama provide a safe container for trauma processing. Through story and fictional characters, poetry, art and music, trauma survivors can try on different roles and learn something about themselves.

Group is the therapeutic agent. All CANY’s services are based in group work that helps participants make connections and create moments that heal.

Results

A research study was recently conducted with CANY partner agencies CARES High School and St. Luke’s Roosevelt  Hospitals. It measured teens’ emotional, behavioral and academic performance changes as a result of CANY’s trauma-informed drama therapy and found:

  • 08benefit 00285% demonstrated gains in regulating their emotions
  • 72% showed improvement in regulating their behavior
  • 63% showed improved peer relationships over time
  • 47% increased their GPA an average of 3%
  • 77% demonstrated improved self-concept
  • 72% had a reduced negative self-image and improved sense of identify

Giving practices and experience

CANY has customized its JustGive Donation page, sharing its mission, describing how drama therapy helps, and telling donors exactly what their gifts can do.

Maria Eleni, Finance & Operations Manager says, “JustGive has enabled us to give our donors a clear and effortless way to contribute to CANY, in addition to our mail and fundraising campaigns (we find some donors prefer making an anonymous gift). JustGive is straightforward and intuitive to use. We’ve never had a problem to even necessitate a support call.”

button_donate_now_yellowIf you’d like to support CANY and help make a difference today for adults and kids through drama therapy.

– Alex Mechanic
Service Team Manager

P.S. If you’d like to be featured in the JustGive Blog, submit your nonprofit!

Help Nepal Earthquake Victims

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UPDATE: 
Another 7.3 earthquake has rocked Nepal, striking close to Mt. Everest. This powerful tremor triggered landslides and toppled buildings, and was followed by at least five aftershocks that killed dozens and injuring more than 1,000. Already shell-shocked people are struggling and traumatized—and will likely be sleeping outside to stay safe. They need your help.


Help Nepal Earthquake Victims

A 7.8 magnitude earthquake struck Nepal Saturday morning, April 25, near the capital of Kathmandu. The quake is the largest to hit the poor South Asian country in more than 80 years. As casualty numbers rise, it has killed over 5,000 people in Nepal, Tibet, Bangladesh and at the Nepal-China border—and injured nearly 6,000.  The quake also triggered a huge avalanche that killed at least 18 climbers in the Mount Everest area. Entire villages are destroyed.

Powerful aftershocks continue to jolt residents, many who are sleeping outside and in new tent villages. CNN producer Ingrid Formanek who arrived Sunday night, said Kathmandu “looks like a city where buildings have been abandoned. People are hanging out in public squares and at intersections to avoid rubble from buildings.” The earthquake and aftershocks have turned one of the world’s most scenic areas into a scene of massive destruction.

Rescue, relief and recovery efforts are underway, and families and children urgently need your help. Here are 12 charities providing life-saving emergency services, including vital shelter, food, water, sanitation supplies, and medical care:

button_donate_nowThe American Red Cross is working with the Nepal Red Cross and the global Red Cross network to coordinate support.

button_donate_nowAmeriCares has sent it response team and shipments of medical aid and relief supplies for survivors.

button_donate_nowCARE has worked in Nepal since 1978, and is providing life-saving food, water, shelter and health care.

button_donate_nowCatholic Relief Services is sending relief materials such as shelter kits, water, sanitation and hygiene supplies.

button_donate_nowDoctors without Borders has mobilized eight teams from nearby countries to help, including surgical teams and non-medical staff – along with emergency supplies.

button_donate_nowHumane Society International stands ready to support local agencies or animal welfare groups and help with animal-related needs in the strike zone.

button_donate_nowMercy Corps’ team is on the ground, focused on delivering rapid, lifesaving aid to hard-hit communities.

button_donate_nowOperation USA and its partners in the country are helping distribute essential supplies for victims and hospitals.

button_donate_nowOxfam International has a team in the country and is responding with clean water, sanitation materials and emergency food.

button_donate_nowSave the Children is protecting vulnerable children and providing relief to families with emergency kits, hygiene materials and tarps.

button_donate_nowShelterBox is distributing aid, including tents they have prepositioned in the country that can serve as emergency clinics.

button_donate_nowWorld Vision is providing first aid kits, sleeping mats, blankets and jerry cans; temporary shelter; and protection for children.

Behind the Data Curtain: Where JustGive Gets Charity Information

Image Source: Flickr

Image Source: Flickr

Featured FAQ:
JustGive’s Charity Data

If you’ve spent time on the JustGive website, you know that you can search a database of nearly 2 million 501(c)(3) nonprofit organizations, and you’ve probably wondered about our source for the information.

Question
Where does JustGive get all that charity data from?

Answer
We use two sources for the charity data on JustGive: the Internal Revenue Service (IRS) Exempt Organizations database and GuideStar®, the premier organization that offers up-to-date information on hundreds of thousands of nonprofits.

The IRS database is available online, and contains the information for registered 501(c)(3) charitable organizations (or “exempt organizations” as they refer to them).

On the IRS website, you can look up a single charity’s information and status, or download the entire database of exempt organizations. The IRS also maintains data on charities that have had their exempt status revoked, and in many cases, reinstated.

We also partner with GuideStar, which puts a more user-friendly face on the IRS data, and gathers information about impact, transparency, governance, and more.

The JustGive website experience

When you search for a charity on JustGive, you’ll often see pages of search results. The results list charities from the GuideStar database that match your search term(s). CharityInfoPopupClick on the charity’s hyper-linked name and a window will pop up with even more vital information, including the organization’s mission, financial data, programs and more. All this data can help you find out more about an organization you may want to support.

Nonprofit Tip

If you’re a nonprofit, it’s a best practice to claim your organization on the GuideStar Exchange and be sure your information is up-to-date. This ensures that donors see the latest information about your organization when they are searching on JustGive, and that you receive checks from us in a timely manner.

For more FAQs, visit our Help Center.

– Sarah Bacon
Director of Product

Community Giving = Good Business

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If you’re hesitating to make community service part of business, a few minutes with Alison Roessler will change your mind. She’ll inspire you to make it your culture and get you fired up about the benefits of giving back in a heartbeat.

I talked with Roessler the other day about what making an impact means to her and why it’s important. As CEO and Founder of the Oakland, California fitness and wellness center Truve, established in 2014, she can’t imagine doing business any other way.

How did you start giving back?
I got started at a young age by my Mom. She was in charge of a holiday gift drive for an Oregon-wide credit union, and I went with her to deliver gifts to families. In high school I chaired a canned food drive, and helped with a pageant to raise money for the ICU at a local hospital. In college, through my sorority, I worked with the blind. Then I went to Costa Rica on a fluke trip, saw the poverty there and wanted to see how I could help. (The nonprofit she started in 2008, The Stars of Tomorrow/Las Estrellas de Manana, is working to break the cycle of poverty one child at a time.)

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Did you build community service into the business when you created Truve?
Yes. It was a driving factor for me in creating the business. I was doing some pro bono work – helping people with diabetes and more – at other fitness places and they were charging me to use the facility. I thought that was crazy! I wanted to make fitness accessible to everyone.

How are you making volunteering and giving back part of the business?
11036916_1635034656718468_2763814053344646237_nWe have a big event every month to give back. Anyone who is part of the Truve family – practitioners, members, and anyone who drops in to attend free classes – can suggest something that’s important to them and we’ll organize a class, run, fundraising drive or event to raise money.  Last month, we taught classes at the Lion’s Center for the Blind, just 2 blocks up the street. This month, we’re giving a drop-in class discount for anyone who brings in a non-perishable food item or arts and crafts supplies for the Lafayette Elementary School.

I made it a requirement for practitioners who are part of the Truve family to do 30 minutes to an hour every week, or 2 to 4 hours of pro bono service a month. Many of us teach free classes (we have 8 to 10 a week), including acupuncture and Reiki. Our Esthetician helps cancer patients and is involved in feral cat rescue. A Spin teacher reads to kids.

What would you say to business owners who think it costs too much to make volunteering a part of their work?
The benefits so outweigh the costs. It’s totally worth it; it comes back to you tenfold. The return my practitioners get from it and the change they’re making in the world. . . they’re happier afterwards, so glad they did it and ready to do it again!

Vitruvian ManGiving back to the community brings the whole culture of the business together. It should be a part of every business model.

What’s the best way to get over any hesitations about it being too hard to get started?
Dive in – head first – for something you’re passionate about. Once you do, it grows from there. You don’t have to be a Microsoft of the world to do this. (Truve is a small business.)

Truve’s name is inspired by Leonardo DaVinci’s Vitruvian Man, an illustration that shows a person’s wingspan is the same as his height,  with the human body in perfect balance. The fitness classes and services Truve provides, and its community service, actually puts all of life in perfect balance.

np_btn_donate_nowIf you’d like to help the Costa Rica nonprofit, The Stars of Tomorrow, donations are happily accepted.

Ready to incorporate giving back into your business? Just contact us.

– Candy Culver
Marketing Consultant