It’s only October, but you’re probably already strategizing how to make the most of the all-important fourth quarter of the year when nonprofits receive the majority of their donations (source: Guidestar).
Tuesday, December 1, 2015 is #GivingTuesday, which falls right in the midst of year-end giving. Giving Tuesday is a global movement where charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
Since GivingTuesday’ was started in 2012, there’s been an estimated 470% increase in online donations on this Tuesday after Thanksgiving.
You may be asking, “What’s the best way to take advantage of this global event to boost our fundraising?”
Free webinar offers tips, tools and more
On October 8th at 10 a.m. PST, DonorPath and JustGive are hosting a free webinar, Leveraging #GivingTuesday to Boost Year-end Fundraising. It will outline #GivingTuesday best practices and focus on cost-effective strategies to integrate the campaign into your year-end plans.
We’ll also present the tools, support, and guidance that we’re making available to you before, during, and after #GivingTuesday.
Key takeaways from the free webinar include:
- Establishing non-revenue/soft goals for your #GivingTuesday campaign.
- Leveraging social media (even if your current social media presence is lacking) for a successful #GivingTuesday.
- Retaining #GivingTuesday donors through Retention Wednesday.
- Incorporating #GivingTuesday into your current marketing collateral, event invites, and annual appeals.
Register Now and then tune in on October 8 at 10 a.m. PST to participate. If you can’t attend, be sure to register so we can send you the archived presentation after the event.
#GivingTuesday here we come!
– Sarah Bacon
Director of Product