Fundraising Professionals: Tools, Tips & Services

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Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.

JustGive offers several valuable resources to help you generate fundraising results that pass the pudding test.

Donor Acquisition

You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:

FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee.  No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.

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Mobile-Optimized, Brandable Donation Pages. Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)

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Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.

If you’re looking for planning tips, want to know best practices for fundraising efforts like emails, check out the JustGive Nonprofit Blog. Better yet, subscribe, and we’ll send an email every time a new one is posted. And for more news and insights, follow the latest from JustGive on LinkedIn.

Donor Database & Management

JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.

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Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.

Measuring Fundraising Success

With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client.  Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign.  So you can say: Here’s the proof!

– Candy Culver
Marketing Consultant

2016 Giving Outlook is Promising

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The recent Philanthropy Outlook released by the Indiana University Lilly Family School of Philanthropy shows giving is on the upswing and momentum is building.

Distribution of total giving, by source, for the years 2015 and 2016. Source: The Philanthropy Outlook 2015 & 2016. Click to view full size.

Distribution of total giving, by source, for the years 2015 and 2016 from The Philanthropy Outlook. Click to view full size.

Here’s a snapshot of the good news presented by the fundraising and philanthropy consulting firm, Marts & Lundy, in The Philanthropy Outlook: 2015 & 2016, based on U.S. donations made to U.S. charities.

Giving from all sources is expected to rise 4.8% this year and 4.9% in 2016.

The bigger perspective is that each year’s growth will exceed the total giving for the years after the Great Recession (3.1%) and the estimated long-term average for the 40-year trend in total giving for 1973-2013 (3.8%).

Giving by source

This giving prediction includes cash and non-cash donations made by individuals, estates and corporations, and grants made by foundations.

  • Giving by Foundations is expected to increase the most – by 7.2% in 2015 and 6.7% in 2016. One contributing factor for this increase is the above average growth in the S&P 500.
  • Giving by Corporations follows closely with a 6% rise in 2015 and 4.8% next year. In these two years, as companies hire more employees, growing payrolls may mean scaling back on philanthropy. But researchers say that as corporations save their profits, they give more philanthropically.
  • Giving by Individuals/Households is expected to increase 4.4% this year and 4.1% in 2016. This is more than one percent higher than the historical average—for a source that makes up around 70% of all giving.
  • Giving by Estates is predicted to rise by 2.7% in 2015 and by 6.3% next year. This giving fluctuates widely from year to year, varying mostly due to very large bequests made by a few estates in a given year.

phil_outlookThe report is valuable because it gives us a scientifically developed and tested look at charitable giving. It’s something that will be updated annually to help us forecast. (A bit of detail: The research team used econometric methodology, testing more than 16,000 combinations of variables that could influence each source of giving before ultimately identifying 10 key predictors.)

To get the full report and read more about conditions that affect the outlook: The Philanthropy Outlook: 2015 & 2016.

Interested in increasing philanthropy as a part of your business? Just contact us.

– Andrea Lloyd
Director of Programs

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