Fundraising Professionals: Tools, Tips & Services

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Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.

JustGive offers several valuable resources to help you generate fundraising results that pass the pudding test.

Donor Acquisition

You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:

FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee.  No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.

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Mobile-Optimized, Brandable Donation Pages. Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)

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Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.

If you’re looking for planning tips, want to know best practices for fundraising efforts like emails, check out the JustGive Nonprofit Blog. Better yet, subscribe, and we’ll send an email every time a new one is posted. And for more news and insights, follow the latest from JustGive on LinkedIn.

Donor Database & Management

JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.

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Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.

Measuring Fundraising Success

With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client.  Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign.  So you can say: Here’s the proof!

– Candy Culver
Marketing Consultant

Fundraising Campaigns for Nonprofits

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FEATURED NONPROFIT FAQ:
Fundraising Campaigns for Nonprofits

Question
What are the best tips for running a short-term or special fundraising campaign for our nonprofit through JustGive?

Answer
JustGive offers a couple of different ways for your nonprofit to raise funds for a short-term or special fundraising campaign.

CREATE A SPECIAL FUNDRAISER PAGE

Late last year, we introduced our new online fundraisers which make it quick, easy and simple for your organization to raise money.

JustGive’s fundraisers allow you to add customizations like theme colors, photo or video, fundraising goal and tracking, custom thank you message for donors, designations, a custom URL, and much more.

As always, any donations you receive through your fundraiser page are tracked and displayed in your online donations report in your JustGive nonprofit account.

To get started, visit the Fundraisers pageNote that you’ll need to create an additional donor account to use fundraisers but rest assured the data from your fundraiser donations will appear in your usual online donation report.

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CUSTOMIZE YOUR DONATION PAGE

Your custom donation page on JustGive doesn’t have to stay the same all the time! Use the built-in, customization features to make your donation page reflect your fundraising campaign.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Here are 4 ways to change your JustGive donation page for a fundraising campaign:

1) Add a fundraiser-themed image

imagesSwitch out your normal logo or image on your donation page to one that reflects your fundraising theme. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png (max size 512k).

2) Update your mission/description to mention your fundraiser

You can customize your mission statement on your donation page, so make sure it includes any timely information about your fundraiser such as an explanation of the fundraiser, what dates it runs, and your goal. This will let your supporters know that a special fundraising effort is underway and help drive a sense of urgency for donations.

Picture13) Customize your Donation Amounts

Associating a tangible value with a donation amount can help your donors better understand how their donation will be used, and often motivate them to give more. If you are channeling donations towards a specific fundraising goal, let donors know about that. For example, “$50.00 – Provides literacy tutoring for  month”.

4) Update your Program Designations

If you are running a special fundraising campaign, make sure the programs listed on your donation page match. For example, if you’re running a “Spring 2016 Campaign”, make sure that is an available program that donors can choose from on your donation page. That way they can be assured that their donation counts towards your fundraising goal.

To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Sarah Bacon
Director of Product

NEW Fundraisers: Ideal for Short-Term Campaigns

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We’re pleased to announce our new and improved fundraisers product. JustGive has offered online charity registries for a long time, but we recently overhauled the product, made it easier to use, gave it a fresh look and feel, and rebranded it.

Fundraisers are a great way for individuals to raise money for their favorite charities . . . and they’re also a creative, compelling way for your nonprofit to engage supporters in a short-term giving campaign.

Our fundraisers include many customization features: custom colors, photo or video, campaign fundraising goal and real-time progress tracking, a custom thank you message for donors, program designations, custom URL, and much more.2015-Save-the-Date_blue-PROFILE-image-size

#GivingTuesday is coming up on December 1, and creating a Fundraising page is a perfect way to raise money for the global giving day event. Actually, these Fundraising pages would work well for any holiday-specific campaigns you have planned.

Check out this example we created—using one of JustGive’s nonprofit members, Pathways PA—to see the new Fundraising page features:

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To get started, visit the Fundraisers page. It’s only takes a few minutes to set one up! Note: You’ll need to create a regular donor account to use the new fundraisers, but rest assured any donations you receive through your Fundraising page are tracked and displayed in the Donation Report in your nonprofit account.

– Sarah Bacon
Director of Product