Get ready for #GivingTuesday 2016

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With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Celebrating & Honoring Grandparents Day

Grandparents Day

My grandmother is 104 years old. She’s actually in wonderful health, though she lost most of her hearing years ago. This may be a blessing when all 10 great-grandchildren are running around creating chaos. She loves to play Scrabble™, work a crossword puzzle or read a good book. What she loves most of all is sitting in the warm summer sun by the water.

Sunday, September 12th is Grandparents Day. Though this isn’t a widely celebrated holiday, it’s the perfect opportunity to plan a family dinner in honor of your grandparents or even your parents who may be grandparents in their own right. (Or, you can honor the day by scheduling a visit to a nursing home or taking a moment to help an older adult in your neighborhood.)

My grandparents spent most of their lives on the Chesapeake Bay, so I want to honor my grandmother with a dedicated donation to the Chesapeake Bay Foundation.

When she was young, the Chesapeake Bay was a thriving body of clean water. But today, the Chesapeake Bay in the East and the San Francisco Bay in the West, along with many other U.S. waterways, have fragile ecosystems. Pollution, invasive species and climate change are threatening our waterways and all the marine and human lives they support.

As we have all seen and read about the Gulf Coast disaster, it is still unclear the long term impact the oil spill and dispersants will have on the health and habitat of water and wildlife.

By making a donation in her name to help restore the Bay, I’m giving my grandmother something meaningful—a link to the past and to the future, both of which she can share with her 10 great-grandchildren.

Notecard Sample

While normally I would send an email with a dedicated gift, my grandmother doesn’t quite get the Internet nor does she have email. That’s why I’m sending her a note card announcing the donation. The card lets me add a personal note, and JustGive conveniently sends it directly to her, through the mail, on my behalf.

-Andrea Lloyd, JustGive Director of Programs

This Grandparents Day, celebrate your grandparents—whether they’re with you or have passed on—with a gift in their honor. Donate Now.

Visit us on Facebook and tell us how you celebrate Grandparents Day.

The Perfect Gift for Graduates

For many of us, graduation was a long time ago. But if you know a graduating senior you can see something in his or her eyes that you’ll still recognize. It’s the dream to make a unique impact on the world.

Graduation is a time for new beginnings, filled with hopes and dreams for the future. For many those dreams include changing the world, whether their impact occurs in the rebuilding of Haiti, like our champions from Naples High School, or locally—like a graduating senior dedicated to helping local kids and families affected by the economy.

For a generation on the cusp of change, the perfect gift can be a challenging find. Why not celebrate their momentous achievement with a message of hope and joy through our GiveNow charity gift card.

No matter their dreams you can help start your new grad on the path of lifetime of giving. Most don’t have the ability to be a force as individual donors, but the ways they start to interact with social causes now will help define how they will give in the future. According to a recent survey, when asked who could inspire them to donate, 75% said they would give if asked by a family member and over 60% said a friend.

A donation to the charity that your graduate chooses can be a powerful way to recognize their dreams and show how much you respect their choices. This generation has already shown they are ready to serve the causes they believe in, providing over a billion hours of volunteer service to our nation’s communities.

For as little as $10, your graduate can begin to change the world. The perfect way to say congratulations!

Visit us on Facebook and tell us what your graduate’s cause!

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