Get ready for #GivingTuesday 2016

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With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Are you taking advantage of JustGive’s free nonprofit services?

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Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?

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  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager

 

YEAR IN REVIEW: A LOOK BACK AT 2014

Image Source: Flickr

Image Source: Flickr

Thanks to your giving and support, JustGive expanded philanthropy and sent more than $30 million to charity in 2014!

We passed a major milestone in May, processing our 1 millionth donation, and are proud that 24 percent of giving came from 2013 donors returning to use the site. We also saw charity gift card purchases grow by 9 percent. To be more accessible and expand our services, we launched our mobile responsive site and added the ability for companies to independently buy a quantity of gift cards.

Here’s a glimpse of our impact—and what we accomplished together—this year.

We’re charging into 2015 eager to do more good, fulfilling our mission to make charitable giving a part of everyday life. Here’s to making more of a difference!

Help us kick off the year in the best way possible: Set up an automatic monthly donation to your favorite charities today.

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Thank you for giving.

—Andrea Lloyd, Director of Programs

A fond adieu to Kelly after 7 years at JustGive

We have a great crew here at JustGive and many of our team members have been working here for over 5 years.

Today, we said a bittersweet farewell to Kelly, who has worked at JustGive for 7 years. In those 7 years, Kelly has worked or helped out in pretty much every area of the company whether it be marketing, customer service or tech. And she’s always done it with a smile and as we know here in the office, a snazzy ‘do.

Like many JustGive team members, Kelly has a charity registry on our website to help support the organizations that matter most to her.

“I care deeply about bringing awareness to the issue of violence against women —particularly providing services and advocacy for survivors of domestic violence. Check out the inspiring video below and then help me raise money to provide services and advocate for survivors. ”

Kelly, we’ll not only miss your great style, but also your laugh, your big heart, your willingness to help out with anything, your penchant for purple, your inclusion in “dance breaks” and most of all, your dedication to JustGive and what we do.

We will miss you and wish you all the best in your endeavors.

The JustGive team

One Million Donations and Counting!

blog_title_image_millionWe reached a major milestone in the history of JustGive last week when we processed the one-millionth donation on our website.

Who was behind this auspicious donation? His name is Al Danish, and he hails from Glen Mills, Pennsylvania.

Al made his donation to PathWays PA, a nonprofit dedicated to helping to keep low-income, vulnerable women together with their children by offering programs and services that help families stabilize their lives.

“If my donation can help in a small way, then that makes me feel good,” Al said about helping PathWays.

Al said his role as a grandfather of two makes PathWays’ mission even more relevant to him. “I liked the idea of making a donation for something specific like a case of diapers for a baby,” Al said.

Pathways PA is also a JustGive nonprofit affiliate. Since 2008, they’ve used our nonprofit services to accept donations through their website.

With just a few clicks, PathWays created a customized donation page, allowing their donors to select from a list of suggested gifts like $25 to “provide basic toiletries to a mom in need,” or to enter in any desired donation amount.

“JustGive is a wonderful avenue for our online donors to give in a quick and easy way,” said Fran Franchi, Director of Development for PathWays. “We are so grateful for supporters like Al Danish. Thank you, Al for your continued support of PathWays PA’s mission and congratulations on being the one-millionth donor.”

Al was gracious about his 15 minutes of online donor fame when we first shared the news, saying, “You made me feel very good about helping out with a donation.”

JustGive was one of the first nonprofit organizations to channel the power of the Internet for online giving. Since 2000, we have sent more than $400 million to over 70,000 charities working throughout the world—and every day, we are inspired by donors like Al Danish to create new ways for people to find, learn about, and support virtually any charity, anytime.

Thank you to Al and PathWays PA for helping us reach this important milestone!

 

—Sarah Bacon, Director of Product

Mother’s Day – Musings on the Meaning of Mothering

image source: flickr: Peggy2012CREATIVELENZ

image source: flickr

As a child (and an only child, at that) I was frequently jealous of the attention, love and mothering my mom would give to other children in our community.

Working individually with kids at my elementary school (and later on in her long career in the juvenile justice system), my mom focused intently on helping children with special needs. She treated them all with love, kindness and respect, which is the very best way to teach those qualities. She did everything as a volunteer—from large-scale organizing to providing childcare and tutoring, and even raising awareness about diversity and body positivity—issues that continue to be important to me to this day.

Truly a mother to anyone who needed one, my mom was a lifelong nurturer. At home, she never said no to me . . .  even when I brought in a foundling stray kitten, or once, a pair of miniature aquatic crabs we found inexplicably crawling up Fillmore Street in San Francisco. In addition to the cat I have now adopted, her social justice work and her extensive networks of friends and family, my mom left behind a large number of rather brilliant abstract paintings, a sassy assertiveness I strive to emulate every day, and a deep respect for treating all living things with kindness and care that’s instilled in me.

When my mother passed away unexpectedly on April first of this year, I created a charity registry in her name, to raise funds for animal rescue and nonprofit veterinary organizations ASPCA and Pets Unlimited, plus our local Make-a-Wish chapter. And you know something? Each heartfelt donation and sympathy message that came through my registry made me feel incredibly cared for and loved. It’s amazing that even someone who might not be related to me, or know me very well, can give me that kind of love, strength and support with a simple gesture. It’s certainly made this time a lot easier.

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Source: Alex Mechanic

I honor my mother by striving to carry on her legacy of compassion, in the warm, giving spirit remembered by all who knew her. And the best feeling lately has been having that same warmth and generosity offered to me by all the various people in my life who I know in so many different ways. They have all been caring for me like one of their own.

Anyone can nurture like a mother does. It doesn’t depend on gender. It doesn’t even have to entail raising children. Caring and compassion are universal: Every one of us can give love and nurturing to anyone else – a child, adult, plant, or animal.

My good friend Sara can’t help but rescue a dying houseplant whenever she comes across one. It doesn’t matter what type of plant it is, she revives them back to health with a little work and TLC. That’s a perfect example of someone taking time to nurture the world around us in just the way a mother might.

So while it’s in my mother’s honor that I remember to smile and say hello to my neighbors and their kids, offer a listening ear to anyone I see having a bad day, and will continue to adopt as many animals as fit in my house, my models of mothering extend beyond her personal example.

I will never have children of my own, but that doesn’t mean I don’t know how to be mothering, and nurture everyone I share this earth with for some finite time. We can all do it. All we need to do is care for each other.

—Alex Mechanic, Service Team Manager

JustGive’s Top 5 Most Thoughtful Mother’s Day Gifts

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For the first 27 years of my life, Mother’s Day was about giving gifts. Artwork when I was very little, handmade cards when I was a little older, and a nice pair of earrings as an adult.

I’m now a mom myself, and as I’m sure many new mothers can attest, giving birth often comes with a sudden sense of “OMG Mom, I totally understand every single thing you ever said to me.” We mothers truly feel every bit of the pain (and the joy) our children experience, in addition to a near-constant worry. This is both exhausting and an incredible blessing.

Here’s what I realized during my first Mother’s Day as a mom: while I’m sure my mom loved the earrings I got her, Mother’s Day is about appreciation, not about gifts. Motherhood is an amazing but often-thankless journey that involves a lot of sacrifice . . . and Mother’s Day is one specific day a year set aside to show her how much we appreciate all she has done for us.

A small gift and a big gesture

The best gifts for Mom show you care – so get her a small gift, and make it part of a bigger way your express your appreciation. To inspire you, here’s our countdown to a few of the Best Mother’s Day Gifts for 2012:

5. Offer a helping hand

Has your mom been asking you to help her with the computer, paint the house, or organize the garage? If so, Mother’s Day is a great occasion to actually do it. Making her life easier is a great gift. If your mom isn’t the type to ask for help, think of things in her life that are giving her grief. Can you remove the spyware on her PC? Teach her how to Skype? Send the family photos to be digitized? There’s a whole world of ways to make Mom’s life a little brighter.

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4. DIY a special book of memories

My friend Mary recently put together a book of photos and memories for her mother. What a great idea! Two thoughtful options: A book capturing her life (photos of childhood to current day) or a book of your history together (your birth to today). You don’t have to be crafty to make something special – use Blurb.com to easily create a custom photo book (just allow a couple of weeks to receive it from Blurb). Then sit down and go through it with her on Mother’s Day. She’ll love the trip down memory lane.

3. A spa day and nice family dinner

For a mom that doesn’t have time to herself very often, give the gift of a massage or a facial. While she’s out getting pampered, get in the kitchen and cook her a delicious  meal (and I mean cook – the effort you put into it means a lot more than a dinner out, even if you’re no gourmet chef!). Have a beautiful table set to enjoy it with her when she returns.

2. Show your support for what she cares about

What causes are close to your mom’s heart? If she loves animals, make a donation to an organization she cares about and take her to play with the pups at your local humane society. Is she passionate about the environment? Why not create a charity “gift basket” of four charities that work for her cause, and organize a beach cleanup of her favorite spot? What Mom doesn’t love seeing evidence that you’ve actually been listening when she’s lectured you about what truly matters? 😉

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1. Quality time

For people like Anneka (a friend of ours on Facebook), the best gift for Mom is time – her mom always asks to go on a hike with her kids. Making memories and having a close relationship – isn’t that what most mothers want most? Make a date to spend time with your mother doing something she loves this Mother’s Day – organize a hike, take her out for lunch, or go to a movie she’s been wanting to see.

Unfortunately, my mom lives in another state (just for now, though, right Mom?), but this Mother’s Day she’ll be receiving something extra special to show just how much her daughter and her granddaughter both love her and appreciate all she’s done for us–especially in the past few months.

What are you giving your mom this year? What’s the most thoughtful gift you’ve ever given or received? Share it in the comments below, or post it on our Facebook page!


– Sara Olsher, Marketing Manager

The Guy Who Has Everything

My Dad has everything.

A tie (one).  It has The Beatles on it, naturally. He wears it anytime he needs to wear a tie, which isn’t often due to a carefully planned career of self-employment, entrepreneurism and a California lifestyle.

Geeky Dad sandals that he appropriately pairs with socks and a Hawaiian shirt.  “It’s special,” he says, “because it is the same shirt Lieutenant Dan wore in Forrest Gump”.

*Caveat: The shirt in this photo is not THE shirt, but you get the gist.

The coolest, most brag-worthy and up-to-the-minute technology.  Literally, his watch pulls the accurate-to-the-second time from the Atomic Clock in Colorado and glows when he flicks his wrist (powered of course by a built-in solar panel which collects its energy from the sun).  Over the years, I have learned to expect no less from this savviest of Dads.

Three stupendous daughters, if I might say so myself, who make him proud with their education and do-gooding and to which he always repeats “don’t get me anything, I have everything I need.”  Sometimes when mom says this, it not-so-secretly means “you better get me my favorite flowers and a spa package,” but with my Dad, we comply and settle for a breakfast on the town and a cheesy card he’ll soon misplace in a pile of WIRED magazines.

Maybe this year we can get him something that’s not a “thing”…

One of the reasons we moved to northern California in my youth was for the unparalleled scenic beauty and the fact that there are “more trees than people” as my Dad always says. And one of the products my Dad developed in his long technology career is a programming language for kids that teachers are using in schools to get students learning, for instance, to develop and build games – not just play them.

Just by being himself, my Dad both appreciates the finer things in life like music, technology, and the environment, and he inspires me (and others) to do the same.

So I’m planning a unique tribute to him this Father’s Day – JustGive style – a charity Gift Collection that donates to the causes that embody what is best about my Dad. Like a Plant Trees  or Inspire Children & Change Their Lives gift collection that spreads support to four charities working to make a difference.

My sisters can upload a special photo of us and personalize a GiveNow charity gift card that lets him choose to benefit a special charity, like Bay Area Community Resources where he does IT work. We’re excited to celebrate the day with him in a special and unique way. Giving him something that means so much more than any “thing” we could ever find – that he would probably lose!  🙂

How are you celebrating with your Dad? Share your story on Facebook and let’s keep the great ideas flowing because our Dads deserve it.

Author: Michelle Koffler

A Gift from the Heart

Mother’s Day is a time when we look at the mothers in our life, appreciate all that they do for us, and try to give something back to them.

Turning 30 this year made me realize I have been giving funny little gifts to my mother and grandmother over the years. Not only is it hard to think up new gifts to buy them, but I find they no longer need or want things. They already have too much stuff as it is.  As a mother of a three year old, I also think about what I would really want from her on Mother’s Day.  Although it sounds cliché, a drawing or something that she makes for me—from her heart—would make me the happiest.

I’m older . . . and crayon masterpieces for my grandma or mom don’t quite cut it. Then there’s the flower option: Most women (including me) love receiving flowers. They brighten up your living space and are a nice treat. But for me, they’re not quite enough. So I’ve found another way to honor the special women in my life – with a gift that’s a bit more personal, from my heart.

My Grandma was a wonderful elementary school teacher for many years, so I made a donation in her name to DonorsChoose.org — a great organization that helps teachers raise money for special projects or classroom materials that they need. Since she doesn’t really like to use computers, I didn’t want her to have to go online and search for a project or an organization. So I printed the donation confirmation to enclose in a special card with the flowers I’ll give her, letting her know how I am honoring her on Mother’s Day.

I wanted to do the same thing for my mom. She supports organizations that protect the environment, and gives to local food banks and rescue missions. The arts and public education are also important to her. And I wasn’t sure which organization to donate to: What would she appreciate the most this year? So I decided to give her a charity gift card with a bouquet of flowers. Letting her make the choice. She can go to JustGive.org and find the charity (or charities) she wants to support right now…there are more than a million on the site. And I’ll know that her donation will make a difference for a cause that is both meaningful and personally close to her heart!

This Mother’s Day, consider a charity gift collection that gives back and says thank you from your heart—donating to a cause that’s special to your mother’s (or grandmothers, or wife’s, or…you get the point) heart!

If you’d like to honor all she’s done in a bigger way, all year round – make it a monthly recurring donation.

Enjoy a very special Happy Mother’s Day!

Marketing Assistant, Julia Hughes

Creating New Traditions

Celebrating my daughter’s first Christmas makes this holiday extra special for me. I’m reminded of memories from childhood, and traditions shared with my family. We baked cookies with Grandma and decorated the tree with sparkling lights. We watched movies like Rudolph and A Christmas Story in our pajamas until the fire in the fireplace burned out.

Family traditions create the magic of Christmas. With this in mind, I’m creating my own magic and starting a new tradition that my daughter will remember for years to come–a tradition of giving. While there are many ways for me to show her this, here are a few ideas I wanted to share with you!

Redefine Christmas

Redefine Christmas is a movement to change the way we give gifts. Instead of giving in to the pressure of buying a tangible gift with little meaning (another scented candle, bath product or belt?), it suggests you redirect your spending to charity. The thinking is that small changes in the way we give during the holidays – made by many, many caring people – can have a big impact in our world. Helping us all recapture the joy of the holiday season. (JustGive is proud to partner with this movement to spread the message of charity.)

Check out the public display of the Redefine Christmas message on Black Friday at a Connecticut shopping mall.

 

Just 51 Bucks

The Just 51 Bucks Challenge issued by JustGive and several competitors asks you to invest $51 — 10 percent of what the average consumer will spend this holiday — on a Charity Gift Card instead of the conventional “stuff.” With Just 51 Bucks, everyone wins.

Your holiday gifts make a lasting difference while your shopping is easier. GiveNow Charity Gift Cards only take a few minutes to personalize and send to your recipient. It’s a meaningful gift for friends, family, co-workers, and more. Happiness doubled: you give and they select the charity to support.

At a time when so many non-profit organizations are struggling to survive, giving charity gift cards can certainly help them—and, at the same time, give you a new holiday tradition.

 

Join me in creating your own new tradition! Redefine your Christmas, join the Just 51 Bucks Challenge, and make gift giving matter for more this year.

Share your charitable ideas with us on Facebook, follow the conversation on Twitter, or help us spread the word and pass this idea on to a friend.