Tuesday, December 2, 2014 is the event known as #GivingTuesday, a global day dedicated to giving back. Charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
As a nonprofit organization, #GivingTuesday offers you a great opportunity to energize your supporters to participate in a worldwide movement. Lasting just 24 hours, #GivingTuesday creates a sense of urgency, motivating them to give.
We want to make #GivingTuesday as successful as possible for all JustGive’s nonprofit partners (Not a partner yet? Sign up here – it’s free!).
Here are a few tips and tools to help you make the most of #GivingTuesday:
Brand Your JustGive Donation Page With #GivingTuesday
Help drive donations by customizing your JustGive donation page with #GivingTuesday branding.Upload a logo that incorporates #GivingTuesday, add special, suggested donation amounts like $122.14 (12-2-14), or add a special program designation for #GivingTuesday contributions. The more your donation page and communications leverage the #GivingTuesday campaign, the more inspired your donors are to give.
Get Your Graphics and Links Ready
The #GivingTuesday website has a library of images and graphics you can use on your website, in emails and on social media to drive donations. Just be sure to use your custom JustGive donate page link with the graphics.
Plan Your Communications
#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications that day. Plan how you’ll communicate on social media and by email. We recommend emailing your donors early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.
Then, throughout the day, use social media to update your supporters. Be sure to use the #GivingTuesday hashtag in your communications. Make it easy on yourself and take advantage of ready-to-use materials: visit the #GivingTuesday website for free nonprofit tools, sample messages, logos, and more.
Track Your Donations In Real-Time
Donors love knowing that they’re part of a bigger effort, and nothing motivates giving like seeing others give. Share your #GivingTuesday progress with your supporters throughout the day on Facebook, Twitter and other social networks. To get your real-time donation data, log into your JustGive Nonprofit account to view reports. Then thank your donors for their contribution with a tweet or Facebook post (we recommend first name, last initial to preserve people’s privacy). A post like “Thanks for making a donation this #GivingTuesday, Sarah B.!” makes Sarah feel good, and will inspire others to join in.
To find out more about #GivingTuesday and get even more tips and toolkits, visit http://www.givingtuesday.org/. Here’s to a very successful December 2!
– Sarah Bacon
Director of Product