Featured FAQ: Can donors make recurring donations through our JustGive donation page?

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Question

Can donors make recurring donations through our JustGive donation page?

Answer

Yes, as long as you are using JustGive’s nonprofit services, your donors have the option to set up a monthly recurring donation to your organization.

How do recurring donations work?

Recurring donations, also known as monthly giving, are donations that are automatically processed on the first business day of each month. Donors are only required to enter their payment information once – upon set up of their recurring donation – which makes this an easy and convenient way for them to increase their impact on charity.

The option to give monthly allows you to break down your total ask, giving donors a practical alternative to a one-time gift that might feel out of reach for their budget (ex: $25/month instead of a one-time gift of $300). This allows them to contribute the same larger amount spread out over several months.

How do donors set up a recurring donation?

Donors can set up a recurring donation by visiting your custom donation page and following the steps below:

  1. Select the amount recurring-checkboxto give monthly
  2. Just below the amount, check the box that says “Make this a monthly recurring donation”
  3. Click Proceed To
    Checkout
    to get to the checkout screen and, under “Monthly Recurring Donations Terms”, select the month and year to begin the recurring donation
  4. Complete the donation

Note that donors are required to create an account on JustGive when they create a recurring donation so that, if needed, they can log in and modify their recurring donation at any time. Donors cannot indicate an end date for their recurring donation.

TIP: Make it even easier for your donors to give monthly by pre-checking the recurring donation box on the donation page for them with a custom donation button link.

When donors click the link, they will land on your donation page with the “Make this a monthly recurring donation” box already checked. Donors can easily uncheck this box if they do not want to make their donation recurring.

How do I track recurring donations to my organization?

When your organization collects donations through JustGive, we provide detailed reporting for each donation you receive. When you log in to your account and run your donation report you can see recurring donations marked with “Yes” in the Recurring column.

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Monthly giving is an easy and convenient way for donors to make a difference throughout the year. In addition to providing reliable donation levels, monthly donors don’t need to receive regular appeals. This opens up communications to the real-life impact of their donations, keeping your donors connected and engaged.

-Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Year in review: A look back at 2016

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Thanks to your support and dedication to making a difference, JustGive sent $32,494,501 to charity in 2016.

This year $6,828,513 was donated through a Donate Now button – up 13% since 2015. Other nonprofit accomplishments include:

  • a new payment report for nonprofits, making it easier to keep records and donor lists up-to-date by searching check numbers to find corresponding donation details
  • our very first webinar to introduce new nonprofits to our Donate Now button
  • newly designed Donate Now buttons:

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Our support from corporate partners remained strong with 45% of donations coming through social responsibility programs.

Take a look at some of the impact we made together in 2016.

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We look forward to continuing our important work with you and growing the world of giving for an even more impactful 2017!

Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Get ready for #GivingTuesday 2016

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With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

Year in Review: A Look Back at 2015

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Thanks to your giving and support, JustGive sent more than $30 million to charity in 2015!

Our charity gift cards continued to be popular in 2015, showing a 300%+ increase thanks in part to a much-improved process for companies and individuals to order gift cards in bulk through the JustGive website.

This year, we redesigned our Fundraisers product, making it easier to raise funds for charity through a nonprofit campaign or for a special occasion or cause, an upcoming wedding, or in memory of a loved one.

We also improved the Nonprofit Services section of our website to make it simpler for our member charities to use JustGive’s online donation tools to collect and track their donations.

And we’re proud to have helped our many partners by developing and supporting corporate giving programs as part of their social responsibility efforts.

Here’s a glimpse of our impact—and what we accomplished together— in 2015.

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We’re working hard in 2016 to do more good, and continue fulfilling our mission to make charitable giving a part of everyday life.

Thank you for giving!

– Andrea Lloyd
Director of Programs

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2016 Giving Outlook is Promising

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The recent Philanthropy Outlook released by the Indiana University Lilly Family School of Philanthropy shows giving is on the upswing and momentum is building.

Distribution of total giving, by source, for the years 2015 and 2016. Source: The Philanthropy Outlook 2015 & 2016. Click to view full size.

Distribution of total giving, by source, for the years 2015 and 2016 from The Philanthropy Outlook. Click to view full size.

Here’s a snapshot of the good news presented by the fundraising and philanthropy consulting firm, Marts & Lundy, in The Philanthropy Outlook: 2015 & 2016, based on U.S. donations made to U.S. charities.

Giving from all sources is expected to rise 4.8% this year and 4.9% in 2016.

The bigger perspective is that each year’s growth will exceed the total giving for the years after the Great Recession (3.1%) and the estimated long-term average for the 40-year trend in total giving for 1973-2013 (3.8%).

Giving by source

This giving prediction includes cash and non-cash donations made by individuals, estates and corporations, and grants made by foundations.

  • Giving by Foundations is expected to increase the most – by 7.2% in 2015 and 6.7% in 2016. One contributing factor for this increase is the above average growth in the S&P 500.
  • Giving by Corporations follows closely with a 6% rise in 2015 and 4.8% next year. In these two years, as companies hire more employees, growing payrolls may mean scaling back on philanthropy. But researchers say that as corporations save their profits, they give more philanthropically.
  • Giving by Individuals/Households is expected to increase 4.4% this year and 4.1% in 2016. This is more than one percent higher than the historical average—for a source that makes up around 70% of all giving.
  • Giving by Estates is predicted to rise by 2.7% in 2015 and by 6.3% next year. This giving fluctuates widely from year to year, varying mostly due to very large bequests made by a few estates in a given year.

phil_outlookThe report is valuable because it gives us a scientifically developed and tested look at charitable giving. It’s something that will be updated annually to help us forecast. (A bit of detail: The research team used econometric methodology, testing more than 16,000 combinations of variables that could influence each source of giving before ultimately identifying 10 key predictors.)

To get the full report and read more about conditions that affect the outlook: The Philanthropy Outlook: 2015 & 2016.

Interested in increasing philanthropy as a part of your business? Just contact us.

– Andrea Lloyd
Director of Programs

To keep up on the latest trends and news in company philanthropy, subscribe to our newsletter.

Nonprofits: M+R Benchmarks Study

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M+R Strategic Services, founded in 1991, helped nonprofit clients raise $159 million last year. Through their work in 2014, M+R reached 33 million people, mobilizing supporters, and moving the media, the public, and decision-makers.

Each year, the consulting firm conducts a nonprofit study to identify industry standards for online fundraising, advocacy, and list building. The 2015 M+R Benchmarks Study, conducted in partnership with the Nonprofit Technology Network (NTEN), analyzed the social media practices, website giving, and email fundraising practices of a diverse mix of 84 nonprofits.

Information from participating nonprofits—located in the United States, Canada, Australia, and South Africa—was examined in eight categories:  environmental, health, international, rights, wildlife and animal welfare, domestic hunger and poverty, cultural, and miscellaneous. This year, data from cultural organizations (museums, libraries, history groups) was included for the first time.

A look at the stats below and a deeper dive into the complete study will answer the question for your organization: Are we “normal”?

Overall giving trends

Online giving to organizations in the study increased 13% from 2013 to 2014. This is attributed to a higher number of gifts, not larger gifts.  Actually, the average size gift fell by 2% to $82. change in online revenue

Monthly giving grew at a much faster rate than one-time giving, with revenue increasing 32%. Monthly giving as a part of total online revenue grew for nearly all sectors, and the average size gift was $22. By comparison, one time revenue saw 9% growth over 2013. (If you don’t yet have a monthly giving program, JustGive’s downloadable Give Monthly button or link can help you start collecting donations.)

More to the story

Here are some 2014 key benchmarks analyzed by the channels we use for giving. Results vary by sector, so you’ll want to check out details in the complete study that best relate to your organization.

Website Engagement

For every 1,000 website visitors, nonprofits in the study raised $612 – and one visitor was worth 61 cents.

  • On average, 7.6 of every 1,000 visitors became donors. This is a slight drop from last year.
  • Monthly visitors grew by 11% over 2013.
  • 13% of visitors to a main donation page completed a gift.

Emails

Emails continue to be a key communication channel for nonprofits. While email lists grew by 11% in 2014, they have been growing at a slower pace the past few years. On average, 22 emails were sent per subscriber per year. And 22% of online revenue is coming from emails—a growing piece of the overall giving pie for nonprofits. email list growth

Every 1,000 fundraising message delivered raised $40. This differs significantly for nonprofits with small, medium and large lists, and you’ll want to use the tool M+R provides to calculate your specific results. (Organizations with email lists of under 100,000 raised the most, generating $124.12.) Every 1,000 advocacy message delivered generated 29 actions. Here are the open and response rates for each type of email: table

Social Media

Facebook audiences grew by 42% and Twitter audiences grew by 37% in 2014.

  • For every 1,000 email subscribers, participants had 285 Facebook fans and 112 Twitter followers.
  • Post frequency: organizations averaged 5.4 tweets and 1.1 Facebook posts per day.

Summing it up

These benchmarks give you good baseline numbers, and an idea of how your organization stacks up. Taking a closer look at your own benchmarks and what they mean best guides what you need to do.

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For more on the participating nonprofits, the specifics behind the stats, and to use the M+R tool to calculate your own benchmarks, download the full study.

How are your experiences different? And how are they like others?  Most importantly: What can you learn from nonprofits who are having success in ways that matter most to you?

– Andrea Lloyd
Director of Programs

A Mother’s Pride: A Daughter’s Giving

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Kids are amazing. They notice everything. They question everything. They are curious.

My daughter J’Nyah is 7. Since she was born, I’ve been amazed as how quickly she learns things. When she was a baby, it was learning to hold her head, smile, or sit up.  As a toddler–crawling, walking, running. It felt like she went from speaking gibberish to full sentences in the blink of an eye.

One of the best things about your child growing up is getting to know them as a person.

Her caring, giving spirit started young

J’Nyah has always been very independent and a leader. The first time I realized what kind of person she was growing into, I was so proud. At 2 years old, on her first day of preschool, we walked in, met the teachers, and she saw  other kids she knew from the neighborhood and local parks. They all went right to playing.  My little girl was very interested in the “house” area and started playing with the dolls.

My DaughterThere was one little girl who wouldn’t let go of her mother and was crying, out of control. J’Nyah asked me, “Mama, why is that girl so sad?” I said she was probably scared because it was her first time in a new place and she didn’t know anyone. J’Nyah picked up an extra doll, took it to the girl and started playing with her. Before I knew it, the two girls were giggling. The other grateful mother gave her little girl a kiss and we slipped out. The girls are friends to this day.

This happened again on the first day of kindergarten and first grade. J’Nyah is always ready to help someone having a hard time and make them feel better. Knowing that she isn’t using her strong personality to bully people and instead, to include and take care of them, makes me proud every day.

One day while walking downtown, we saw a number of homeless people panhandling and sleeping. My curious 4-year-old was staring at people as we passed. I didn’t want people to feel uncomfortable, but I also didn’t want her to ignore them.

As we went into the subway station, her questions started, “Why are those people there? Why are they asking for money? Why do they have a dog? Why are their kids with them?” I explained they probably didn’t have homes or jobs so they ask for money to get food and things they need. J’Nyah thought about this a lot, especially the kids that might not have a house or food. And she decided that she wants to help them.

At age 5, she started raising money

jnyah_five_s_256_254Since I work for JustGive, making giving a part of everyday life is always on my mind. So when J’Nyah decided she wanted to raise money for the homeless for her 5th birthday instead of getting gifts for herself, I was SUPER glad to we offer the tools to make that happen.  I’ll admit that I planted the thought to raise money, but since the idea to help others was already there, she agreed right away.

At 5 years old, she raised $376 for a local organization, BOSS: Building Opportunities for Self-Sufficency, which provides resources and housing for homeless families. And the idea stuck with her.  She remembers.

When she was turning 6, they were studying seals and sea lions in school, and J’Nyah heard her teacher say the pups are often abandoned. So she asked, “Can we help save the seals and sea lions this year for my birthday?” I was very proud she wanted to do it again, and together, we looked online for the charities rescuing marine life.  We were lucky to find local organizations, the Marine Mammal Center (which we could visit too!) and Save the Bay.

jnyahsmile_s_259_275While we were looking at these charities, she saw an ad for the ASPCA with an abused dog on it. She was very sad to hear that other animals are homeless and added East Bay SPCA so she could help them too. That year she raised $735 for the 3 charities.

When she was getting ready to turn 7, I wondered what we would do to celebrate. She was going to a lot more birthday parties this year and talking about elaborate plans for her party. As we were planning her party, she surprised me and asked, “Who are we going to help this year for my birthday?”

We talked through her many ideas, and since dolphins are her favorite animal right now, she decided to help them. This year she raised $830 for Blue Voice, The Dolphin Project via Earth Island Institute, and Wild Dolphin Project.

Her giving example

jnyah7_s_259_259This Mother’s Day, I am so proud to have a child that wants to help others every day. I’m glad we’re talking about issues in the world and figuring out that making things better is something we can do together.  I know J’Nyah will grow up to make a profound impact in the world.

If we all had her giving spirit, can you imagine the good we could do in the world?

-Julia Hughes
Product Manager

Disaster Giving: American Express

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Image Source: Toshifumi Kitamura/AFP/Getty Images

When natural disasters strike, generous people around the world open their wallets to give to organizations helping victims. Here at JustGive, we are lucky to partner with companies like American Express® who enable their cardholders to quickly provideAmerican Express Logo support.

After the devastating 2010 earthquake in Haiti, the 2011 earthquake and tsunami in Japan, and the 2013 Typhoon Haiyan in the Philippines, American Express reached out to JustGive to find a fast, easy solution for their cardmembers who wanted to help.

Timely Disaster Campaigns

Within 24 hours of each disaster, JustGive launched online fundraisers so American Express cardholders could donate to charities directly providing victims with emergency services, shelter, healthcare and food.

Cardholders simply visited the American Express MembersGive website to donate using their American Express credit card or their Membership Reward points.

JustGive helped American Express identify and vet the key charities aiding victims for each disaster, whether they were U.S.-based organizations offering aid (like the American Red Cross), or other charities local to the region where the disaster took place.

American Express supported its cardholders’ generosity by covering all credit card processing fees. That meant that 100% of each donation made it to the charities making a difference.

Image Source: Flickr

Image Source: Flickr

The result? Hundreds of thousands of dollars from American Express cardholders were donated to organizations helping disaster victims recover and rebuild.

In its one year post-report for the 2011 Japan earthquake and tsunami, the American Red Cross recognized American Express as a member of its Disaster Responder Program for contributing at least $250,000 annually.

In the last decade American Express has provided assistance for more than 50 disasters in 35 countries, through such leading disaster relief agencies as the American Red Cross and International Red Cross and Red Crescent Societies, Doctors Without Borders, International Rescue Committee, Save the Children, and the United Nations World Food Program.

We’re proud to make it possible for American Express and its cardholders to respond quickly and effectively to tragic disasters around the world. It’s one way JustGive helps companies make an impact with charitable giving programs for their customers or employees.

– Sarah Bacon

Director of Product

 

 

The Perfect Mother’s Day Gift



Working for a nonprofit is often a labor of love. All of us at JustGive have stories about why we work for the public good. For many of us, it was our Mother’s who instilled a sense of giving back. That’s certainly the case for me. When I was seven years old my Mother founded a nonprofit, Surrey Services for Seniors. Watching her struggle and succeed – before retiring last year – is one of the reasons I made social change a career path. It’s also why this Mother’s Day I’ll let her tell me what her next passion is by giving her a charity gift card.

This Mother’s Day, the JustGive team is sharing stories about our Mothers and the ways we can honor what they’ve taught us:

I feel very fortunate to have a mother that instilled in me the importance of compassion and equality. My mother has always strongly believed that helping others who are less fortunate is a duty we all have as members of global and local communities, not just something that you do because it makes you feel good. It is because of her passion and commitment to help others that I would choose to donate to Outside In, a local organization that provides services to help empower homeless youth and other marginalized people.  – Kelly

No matter where your Mom lives, there’s a community organization she loves—helping the elderly, caring for animals or giving shelter to those in need. Conveniently find that organization with just a zip code with our Act Locally tool.

I would donate to the Spay-Neuter Action Project in San Diego. My Mom was “that crazy cat lady” who took in the neighborhood strays. She always said it wasn’t enough to provide just food and water, it was important to control the pet population. This message was echoed on mornings we’d have breakfast together and watch re-runs of The Price is Right with Bob Barker. SNAP provides mobile spay/neuter services throughout San Diego County, as well as reduced rate services for low-income pet owners.  – Sarah

Donate to a charity your Mom cares most about. Add a personal message and JustGive will email your gift in a convenient, earth-friendly way—or print a receipt of your gift and enclose it in her Mother’s Day card.

My mom is a very generous woman. She always opens our home to people that need a place to feel welcomed or need a place to stay. She is quick to offer what little extra she has to local family shelters and rescue missions. In her honor I donate locally to BOSS – Harrison Family Shelter and Bay Area Rescue Mission. This Mother’s Day I hope to share that I’m following in her footsteps, and making the same difference to those that need. – Julia

Select and personalize a GiveNow charity gift card and let your Mother choose her favorite cause.

One of the things I remember not liking when I was young but appreciate now is public radio. My mother always listened to public radio while preparing dinner and even now the program themes put me back in our kitchen. Every year for Mother’s Day, I send my mother a gift donation to her local public radio station.  – Andrea

Make your Mother’s gift a monthly donation and provide ongoing support in her honor all through the year.

I would give to an environmental charity, particularly one that preserves forests, because my mother loved the woods. I have memories of her hugging redwood trees in Northern California, before the term “tree hugger” was formally coined! – Roxanne

My mother is passionate about giving back to others.  She donated to the same children’s charity for over 20 years, sponsoring several young girls’ education into adulthood.  Later, my mother turned to micro-lending to support women’s businesses in developing countries.  This year she is going to the World Cup games in South Africa and will volunteer at a local orphanage during her visit.  For Mother’s Day, I’ll give a charitable donation to her favorite nonprofits.  (If I gave her anything else, it would just end up at the Goodwill anyway.) – Michele

Give her a Gift Collection—a “basket” of four charities that support a cause that’s close to your Mom’s heart.

My Mom went back to school as an adult for seven years part-time to become a teacher—while also raising 4 kids. She received her bachelor’s degree the same year I graduated from high school. Mom showed me how to go after what was important and work through any obstacles. For Mother’s Day, I’m donating to Girls Incorporated to help inspire, support and empower young women. To this day (and I’m no spring chicken), that’s what my Mom does for me! – Candy

Visit us on Facebook and tell us your story about how your Mom inspired you to give back!