#GivingTuesday Tips for Success

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Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.

GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
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Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.

The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.

Collaborate
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.

Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.

Communicate
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your #GivingTuesdayaudience to share.

Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.

For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

Get ready for #GivingTuesday 2016

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With six weeks to go until #GivingTuesday, here’s what you need to know.

What is #GivingTuesday?

11-29-2016#GivingTuesday is a global day of giving that takes place on November 29th. Created in 2012, #GivingTuesday was started by the Belfer Center for Innovation & Social Impact team at the 92nd Street Y to celebrate and support giving during the holidays. In contrast to the commercial shopping days Black Friday and Cyber Monday that immediately precede it, #GivingTuesday encourages individuals to participate in a charitable act.

Entering its fifth year, #GivingTuesday has become a global movement. Last year, 700,000 donors across 71 countries joined forces to raise $116.7M in online donations.

What’s in it for my charity?

As a global day of giving, #GivingTuesday offers a huge opportunity to increase awareness of your cause and support for your organization while reaching out to new and current donors.

How do I get started?

Form a plan – Start preparations early to ensure your #GivingTuesday goes off without a hitch. Set your fundraising goals, train your employees and volunteers, prepare your donor outreach list, and schedule promotional communications leading up to the big day.  giving-tuesday-with-heartTake advantage of ready-to-use materials from the #GivingTuesday website that include a free toolkits, sample messages, logos, and more.

Set up your online donation pageLog in to your free JustGive nonprofit account to customize your existing donation page. Add #GivingTuesday as a program designation option, incorporate a #GivingTuesday graphic and messaging, custom donation amounts and special descriptions to remind your donors of the impact of their participation on this global giving day. (Check out 5 ways to customize your Donation Page.)

Tip: Once your page is customized, add our Donate Now button to your website, email signature, campaign emails and social media to link donors directly to your custom page.

Reach out to your network – Spread the word about your campaign through email communications and social media posts in the weeks leading up to #GivingTuesday – be sure to use the #GivingTuesday hashtag in all your online communication! Raising awareness early will give you momentum heading into the big day. (See our 10 Nonprofit Tips & Strategies to make your outreach as effective as possible)

97ddcf2f4b6125e3f1c7fe834ec12830On #GivingTuesday, share your page with your donors in the morning and keep them updated on your progress via social media and email throughout the day. You can even encourage your most engaged supporters to share these updates with their networks to drive donations!

Follow up with donors – While many of your #GivingTuesday donations may come from your regular donors, it’s also a likely that you’ll see new donors showing their support. Once #GivingTuesday is done, take the time to thank your donors, share the final total raised, and communicate the impact their donations will have. This is a great opportunity to engage regular supporters and turn new donors who are passionate about your cause into long-term supporters.

Amanda Chun
Account Development Manager

For an effective #GivingTuesday: 10 Nonprofit Tips & Strategies

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We’re just weeks away from #GivingTuesday, a 24-hour global movement on December 1 when charities, families, businesses, community centers, and students around the world come together for one common purpose: to celebrate generosity and to give.

#GivingTuesday is a great online fundraising opportunity for your nonprofit, but how you manage communications to promote the day determines your success.

2015-Save-the-Date_blue-PROFILE-image-sizeIn case you don’t yet have a game plan or haven’t customized your Donation Page to make the most of #GivingTuesday, check out our previous blog and recent webinar with DonorPath to get things rolling.

We’ve assembled 10 valuable tips and strategies to make your outreach for #GivingTuesday as effective as possible. (Find more at http://givingtuesday.org)

Get others involved

Ask a board member or sponsor to match gifts for the day or for certain hours during the day. You can use this to incentivize new or larger donations during your #GivingTuesday campaign.

localRally your community. Talk to small businesses in your area to see if they will team up to support your organization on #GivingTuesday. Suggest a percentage or proceeds from sales that day or ask if they’ll collect donations on your behalf at their place of business. They might also want sponsor a matching gift. If you have a print shop nearby, recruit their help to produce flyers you can distribute (be sure to include your website address or QR code for donations).

Communication Tips

Many donors work at companies that double the donations made by employees. In your communications, encourage your donors to submit matching gift requests for their #GivingTuesday donations.

Email

Build momentum with your supporters in advance and communicate a consistent message across several channels, including email.

  • Send an email a week before December 1, describing #GivingTuesday, announcing your participation, and telling supporters how they can help. Ask them to watch for more information and updates on your social media channels—and suggest they forward the email to friends to spread the word.
  • Email supporters again on #GivingTuesday with a specific appeal for donations. Convey your sense of urgency for these 24 hours. And point them to social media for posts throughout the day about your progress.

Social Media

7600374992_e91bb097bf_mYour social media posts are key to raising money and driving supporters to take action on #GivingTuesday. Use your Facebook, Twitter, Google+ and Instagram accounts to raise awareness of #GivingTuesday and motivate supporters and prospects to participate by donating to your organization. Make your posts compelling and share-worthy. Here are some ideas to get you started:

  • Start promoting #GivingTuesday at least a week before Dec. 1 on your social media. That gets supporters excited and prepared for the big day. Tease any creative or unique campaign you have planned.
  • Use photos to be as engaging as possible and turn up the fun. Encourage your supporters to post “unselfies” showing how they’re participating in #GivingTuesday or how they feel when they support charity. Or post pics of your team demonstrating lots of #GivingTuesday spirit.
  • Throughout #GivingTuesday, keep followers apprised of how donations are coming in for your overall goal. It’s as easy as checking your real-time, online Donation Report on JustGive. Donors love watching a campaign in progress and knowing they can help you reach your goal.
  • Thank your donors in your posts and let them know how they’re making a difference. Example: “Thanks to Robin T. for her generous donation on this #GivingTuesday. It will fund summer camp for 5 of our kids!”
  • Follow up the next day to share your results with supporters and say thank you again.

For more helpful tips, download the logos, graphics and free Toolkits from givingtuesday.org, including ones for social media, press releases, PR and email.

– Sarah Bacon
Director of Product

NEW Fundraisers: Ideal for Short-Term Campaigns

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We’re pleased to announce our new and improved fundraisers product. JustGive has offered online charity registries for a long time, but we recently overhauled the product, made it easier to use, gave it a fresh look and feel, and rebranded it.

Fundraisers are a great way for individuals to raise money for their favorite charities . . . and they’re also a creative, compelling way for your nonprofit to engage supporters in a short-term giving campaign.

Our fundraisers include many customization features: custom colors, photo or video, campaign fundraising goal and real-time progress tracking, a custom thank you message for donors, program designations, custom URL, and much more.2015-Save-the-Date_blue-PROFILE-image-size

#GivingTuesday is coming up on December 1, and creating a Fundraising page is a perfect way to raise money for the global giving day event. Actually, these Fundraising pages would work well for any holiday-specific campaigns you have planned.

Check out this example we created—using one of JustGive’s nonprofit members, Pathways PA—to see the new Fundraising page features:

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To get started, visit the Fundraisers page. It’s only takes a few minutes to set one up! Note: You’ll need to create a regular donor account to use the new fundraisers, but rest assured any donations you receive through your Fundraising page are tracked and displayed in the Donation Report in your nonprofit account.

– Sarah Bacon
Director of Product

Getting ready for #GivingTuesday

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We recently teamed up with DonorPath for a #GivingTuesday nonprofit webinar: 6 Weeks to Increase Engagement and Revenue. The webinar offered helpful strategies for making the most of this global giving day on December 1.

#GivingTuesday has quickly become a worldwide phenomenon. In 2014, 30,000+ charities, nonprofits, corporations, community groups, and government agencies participated.

How do you best prepare for this 24-hour fundraising event, which falls right in the middle of your year-end giving initiatives?

To find out, download the free presentation from our recent webinar here, and check out the valuable tips below.

Create Your Game Plan

While #GivingTuesday is only 1 day long, to maximize results, give yourself time to plan a thorough strategy for reaching your supporters. Line up your resources, train your staff, organize your social media accounts, update email lists, and set your fundraising goal. (You can use information in your JustGive Donation Reports to build your lists.)

DonorPath’s best advice? Identify your advocates. These are highly engaged supporters—both online and offline—that will help you, through their networks, drive donations on #GivingTuesday.

Set Up Your Online Donation Page

As a JustGive nonprofit, you can easily customize your online Donation Page for #GivingTuesday. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday. The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Or you can use JustGive’s new Fundraiser pages: they’re perfect for short-term campaigns like #GivingTuesday. You can quickly create and easily motivate donors through a campaign-specific page with compelling content like photos or video, customize colors, your goal and deadline.

Note: You’ll need to set up a regular donor account on JustGive to use a fundraising page, but rest assured the donations will show up in your nonprofit report.

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Plan and Pace Your Communication

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications. Build momentum and awareness with messages you send to supporters and social media posts leading up to the day. Then email your supporters early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Throughout the day, log into your JustGive Donation Report to see how much you’re raising . .  . and use this information to update supporters through social media, and even a follow-up email later in the day. Let them know how close you are to meeting your goal—and encourage them to spread the word and continue giving to reach it.

Be sure to consistently use the #GivingTuesday hashtag in all your online communication. And make it easy on yourself with ready-to-use materials: visit the #GivingTuesday website for free toolkits, sample messages, logos, and more.

#Retention Wednesday

While GivingTuesday officially ends at midnight on December 1, DonorPath recommends you take advantage of the day after to say thanks and retain the support you received. Organize a “thank-a-thon” with your staff and board members to thank your #GivingTuesday supporters, communicate how much you raised, and share where the funds will go. Donors like knowing they made a difference.

Here’s to planning for a successful #GivingTuesday!

– Sarah Bacon
Director of Product

Oct 8 Nonprofit Webinar: Leveraging #GivingTuesday

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It’s only October, but you’re probably already strategizing how to make the most of the all-important fourth quarter of the year when nonprofits receive the majority of their donations (source: Guidestar).

Tuesday, December 1, 2015 is #GivingTuesday, which falls right in the midst of year-end giving. Giving Tuesday is a global movement where charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

Since GivingTuesday’ was started in 2012, there’s been an estimated 470% increase in online donations on this Tuesday after Thanksgiving.

You may be asking, “What’s the best way to take advantage of this global event to boost our fundraising?”

Free webinar offers tips, tools and more

On October 8th at 10 a.m. PST, DonorPath and JustGive are hosting a free webinar, Leveraging #GivingTuesday to Boost Year-end Fundraising. It will outline #GivingTuesday best practices and focus on cost-effective strategies to integrate the campaign into your year-end plans.

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We’ll also present the tools, support, and guidance that we’re making available to you before, during, and after #GivingTuesday.

Key takeaways from the free webinar include:

  • Establishing non-revenue/soft goals for your #GivingTuesday campaign.
  • Leveraging social media (even if your current social media presence is lacking) for a successful #GivingTuesday.
  • Retaining #GivingTuesday donors through Retention Wednesday.
  • Incorporating #GivingTuesday into your current marketing collateral, event invites, and annual appeals.

Register Now and then tune in on October 8 at 10 a.m. PST to participate. If you can’t attend, be sure to register so we can send you the archived presentation after the event.

#GivingTuesday here we come!

– Sarah Bacon
Director of Product

#GivingTuesday Tools & Tips for Nonprofits

Tuesday, December 2, 2014 is the event known as #GivingTuesday, a global day dedicated to giving back. Charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

As a nonprofit organization, #GivingTuesday offers you a great opportunity to energize your supporters to participate in a worldwide movement. Lasting just 24 hours, #GivingTuesday creates a sense of urgency, motivating them to give.

We want to make #GivingTuesday as successful as possible for all JustGive’s nonprofit partners (Not a partner yet? Sign up here – it’s free!).

Here are a few tips and tools to help you make the most of #GivingTuesday:

Brand Your JustGive Donation Page With #GivingTuesday        

Help drive donations by customizing your JustGive donation page with #GivingTuesday branding.Upload a logo that incorporates #GivingTuesday, add special, jg_gtsuggested donation amounts like $122.14 (12-2-14), or add a special program designation for #GivingTuesday contributions. The more your donation page and communications leverage the #GivingTuesday campaign, the more inspired your donors are to give.

Get Your Graphics and Links Ready

The #GivingTuesday website has a library of images and graphics you can use on your website, in emails and on social media to drive donations. Just be sure to use your custom JustGive donate page link with the graphics.

Plan Your Communications

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications that day. Plan how you’ll communicate on social media and by email. gtWe recommend emailing your donors early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Then, throughout the day, use social media to update your supporters. Be sure to use the #GivingTuesday hashtag in your communications. Make it easy on yourself and take advantage of ready-to-use materials: visit the #GivingTuesday website for free nonprofit tools, sample messages, logos, and more.

Track Your Donations In Real-Time

Donors love knowing that they’re part of a bigger effort, and nothing motivates giving like seeing others give. Share your #GivingTuesday progress with your supporters throughout the day on Facebook, Twitter and other social networks. To get your real-time donation data, log into your JustGive Nonprofit account to view reports. Then thank your donors for their contribution with a tweet or Facebook post (we recommend first name, last initial to preserve people’s privacy). A post like “Thanks for making a donation this #GivingTuesday, Sarah B.!” makes Sarah feel good, and will inspire others to join in.

To find out more about #GivingTuesday and get even more tips and toolkits, visit http://www.givingtuesday.org/. Here’s to a very successful December 2!

– Sarah Bacon

Director of Product

5 Ways to Give Back This Holiday Season

Five Ways to Give Back This Holiday Season

It’s already begun: it’s not even Thanksgiving yet, and the holiday season is everywhere. Babies R’ Us was playing Christmas carols last week, and Target has the candy, decorations and gifts out in full force.

I find it a little bit exhausting, don’t you?

My goal for the holiday season is always the same: Simplify. This year I’ll be sharing how I do this, right here on the JustGive blog. For me, a big part of creating a simple and meaningful holiday season is about redefining the season itself—which means less stuff. With less stuff, I feel less stress.

One of the easiest and most impactful ways to bring meaning to the season is to give back instead of giving “stuff.” Here are five ways to give back this holiday season, taking the stress out of gift giving and making you (and your recipient) feel warm and fuzzy inside:

1 — Create a Charity Wishlist

Create a Charity Wishlist

I started working at JustGive earlier this year, and was thrilled to learn about Charity Wishlists for the holiday—it’s a totally new concept to me. As much as I love the thought behind gifts, I really don’t need anything. By creating a Charity Wishlist, I can raise money for my favorite charities instead of receiving gifts from my family and friends. And that makes me feel better than any piece of jewelry or retail gift card ever could. Here’s my wishlist for the season—check it out, and consider creating one of your own!

2 — Give Gifts of Charity 

Charity Holiday Gift Guide

This year at JustGive, we’ve created an exciting new Holiday Gift Guide to make giving more meaningful. It’s filled with charitable gifts that show you the impact your donation has on the world. Choose from 12 of the timeliest issues, including hunger, job support, LGBT rights, and peace—there’s a gift for every budget.

3 — Give Charity Gift Cards

Charity Gift Card for Holiday Gifts

Charity Gift Cards are perfect for someone you might not know that well (a holiday gift for a co-worker, for example), for a friend or family member who has a charitable heart, and for those hard-to-buy-for people on your list. You choose the amount for the gift card, and they choose the charity (or charities!) to receive the donation. There are email, print-at-home, and physical cards – and more than a million charities on JustGive they can donate to.

One of the coolest features (in my opinion) is the ability to buy your gift cards ahead of time, and then schedule them to be emailed whenever you’d like.

Another fun option is to upload your own photo, making for a very personal gift.

4 — Give a Charity Collection

Charity Gift Basket

If you know someone who cares about a specific cause, a charity collection is a unique and great gift. Each collection includes four charities working toward a particular cause. There are 16 causes to choose from, including Animals, Arts, Education, Homes & Jobs, and Military. Check them all out here. 

5 — Share the Message

What better way to create a more peaceful, simple holiday season than to get others involved too? After you make a commitment to help others this holiday season, spread the word to your friends and family. You can start a new tradition and include charity as part of your gift exchanges.

You can also join JustGive in the #GivingTuesday movement, which counters the consumerism and commercialism of Black Friday and Cyber Monday. We’ll be offering an amazing deal to help you give more generously, too—so check JustGive on November 27 or sign up for our newsletter to hear all about it.

How will you celebrate the holiday season? Do you incorporate charity or volunteering? Comment below or join the conversation on Facebook!

—Sara Olsher, Marketing Manager