Fundraising and volunteerism: The power of reviews

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A look at how GreatNonprofits reviews can help increase support for your cause and grow your nonprofit’s network.

Why online reviews are a big deal

Smartphones, social media, and increased connectivity have made an incredible amount of information available to us anytime, anywhere. This accessibility has changed the way we make decisions as consumers.josh-felise-55613

Not sure where to go for dinner tonight? Check Yelp. On-the-fence about purchasing that sweater online? Look at its customer reviews. Instead of trusting a marketing department’s description, we want a real person’s opinion before we act.

In fact, a Nielsen study found that online consumer opinions are some of the most trusted sources of brand information, second only to recommendations from family and friends, with 70% of global consumers reporting taking action based on online reviews.

In the same way, donors and volunteers want to hear from real people before deciding to support a new nonprofit. According to GreatNonprofits,

  • 80% of donors say reviews influence their giving
  • 90% of donors say reviews help them better understand a nonprofit’s work

How reviews can benefit your nonprofit

I’ve said it before, but something all successful nonprofits have in common is effective donor engagement. People are more likely to support – and continue supporting – causes and organizations they feel personally connected to.

A great way for a nonprofit to connect with an individual is through honest, compelling stories like the ones supporters tell in online reviews. A review reflects a personal experience with an organization and is written in the reviewer’s own voice, adding a level of relatability that resonates with potential and existing supporters.

You can also use these reviews to create more compelling communications for your nonprofit. Feature a volunteer’s quote on social media to recruit new volunteers. If you have a review written by someone impacted by your work, feature their story on your website or in a newsletter to show donors the difference their support makes.

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How to get started

First: Claim your nonprofit. Take a few minutes to complete your organization profile and provide details of your impact.

sample reviewSecond: Invite reviews through social media, email, SMS or phone. Reach out to donors, board members, volunteers, colleagues and clients.

Third: Share those reviews on your social media channels,thanking your supporters and spreading your message. The site’s built-in sharing options make it simple.

GreatNonprofits reviews are syndicated across dozens of partner sites, like JustGive and Guidestar, extending your nonprofit’s reach and increasing your credibility with real stories from real people.

-Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

GreatNonprofits’ NEW Giving Basket

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About the author: Aimen Barma of GreatNonprofits, has more than 25 years experience in product management and marketing executive. She has served in CXO,VP or consulting roles for Fortune 500 brands and Innovative technology start ups, such as Microsoft, eBay, PayPal,and many others.

By now, you’ve fought the crowds on Black Friday and worked your fingers to the bone on Cyber Monday, sneakily ordering holiday presents while your boss wasn’t looking. But there are still others hoping to receive a gift from you, one that will enable them to continue their great work of improving people’s lives.

Since 2012, the giving season for nonprofits that runs through the holidays until the end of the year has officially kicked off on the Tuesday after Thanksgiving—Giving Tuesday. Perhaps you were one of the donors whose generosity contributed to the $168 million raised this past Nov. 29, a 44 percent increase over last year’s Giving Tuesday total. But if you haven’t made your contributions yet—or you have and still want to do more—GreatNonprofits has worked hard to make your experience as easy as possible.

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Since 2008, GreatNonprofits has been the leading platform for community-sourced stories about nonprofits, stories submitted by those who know the nonprofit best—clients, donors, and volunteers. And our team of graphic designers and engineers are constantly striving to make the user experience as fun as possible.

And with that in mind we’ve recently launched a brand-new, more visually appealing page layout that’s sure to help a nonprofit’s profile capture attention. If a picture truly says a thousand words, then nonprofits will be able to tell a much more compelling story with the now-larger photos prominently displayed at the top of the profile.

Our reviews are also now in easy-to-read columns and displayed in their entirety—no longer just a snippet and needing to click a “read more” link to see the whole story. And it’s easy to start the process of leaving your own thoughts with the “Share Your Story” button at the top of the page.

These change are of course made with our ultimate goal in mind: To make sure that all the great nonprofits out there receive the attention—and donations—they deserve.

And on that note, we are proud to announce that we’ve streamlined the donation process with our new easy-to-use Giving Basket feature. After researching which organizations you’d like to contribute to, simply locate the large aqua blue “Donate” button conveniently located at the top of the page, as well as in the right nav. Upon clicking, you’ll see an overlay with the option to donate $25, $50, $100, $250, or “other.”

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Upon choosing the amount, simply click the “Add to Giving Basket” button to either give at that moment. . .

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. . . Or add additional nonprofits to your basket if you are feeling particularly generous that day!

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In the past, GreatNonprofits users would have to make a separate transaction for each nonprofit they wished to contribute to. But with the Giving Basket, you can donate to multiple organizations in one easy transaction!

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Thanks to the Giving Basket, making the world a better place has never been easier! It’s quick, efficient, and, best of all, simple to use, so log in right now and make this holiday season—and beyond­—a great one for your favorite organizations!

Reviews Show Your Impact

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Our partner, GreatNonprofits, started in 2007, has become the Yelp of the nonprofit world. With a database of more than 200,000 reviews, GreatNonprofits is the leading provider of reviews and ratings for nonprofits throughout the United States.

Their story

It all began when Hurricane Katrina hit and GreatNonprofits founder Perla Ni was publishing the Stanford Social Innovation Review. She wanted to write about nonprofits doing a great job providing supplies and help for great-nonprofitsvictims, but had a lot of trouble identifying them. It struck Ni that there needed to be an online “Zagat” for nonprofits, where people could tell first-person stories and share reviews about the work and impact of organizations.

Today, on the GreatNonprofits website, users can rate more than 1.8 million nonprofits – and these reviews are widely shared through partner sites like JustGive and GuideStar.

Making the most of your reviews

It’s clear reviews make a difference. According to Neilsen, 70% of consumers trust online reviews as much as personal recommendations.

So, as an organization, how do you:

  • Engage your supporters
  • Collect more online reviews
  • Use reviews successfully

Tara Verner, Vice President of Marketing for GreatNonprofits, recently spoke about how to do just that. We’re sharing the slides from her presentation that provide great examples and tell you how. Enjoy!

 

If you’d like to watch the recorded session, here’s the YouTube video of the presentation.

– Candy Culver

Marketing Consultant