Real Help for the Homeless

blog_title_image_homeless

Living in California for the last 20+ years, I see people who are homeless more than I ever have in my life.  As the weather gets bitter, I shudder when I think about men and women sleeping on cardboard in San Francisco. I’m also haunted by the growing number of homeless teens I see hanging out at a local gas station. And I know there are so many more….

It is not my imagination that there are more homeless people in the Golden State. Latest statistics show five states—California, New York, Florida, Texas, and Massachusetts—accounted for more than half of the homeless population in the United States. This past year, according to US Department of Housing and Urban Development, California experienced the second-largest increase in the number of homeless people among 50 states.

The Face(s) of Homelessness

 

On any given night, the National Alliance to End Homelessness says nearly 579,000 Americans are homeless. Of that number, more than 362,000 are individuals, and over 216,000 are people in families.

While homeless young people are more transient and challenging to count, it’s currently estimated that about 50,000 youth in the United States sleep on the street for six months or more.

homeless-man-552571_pixabayIt’s hard not to look away from the homeless—in person, and in my heart. Whenever I’m asked for money or read a sign someone is holding at a light or freeway ramp, I get skeptical and wonder how they’d use any money I give.  So I pause.

The most recent data shows, in general, that the number of people sleeping in shelters and transitional housing is increasing.  This suggests communities and nonprofits are doing a better job getting people off the streets and under a roof. To me, that seems like a good place to start helping.

Three Ways to Make a Difference for Homeless People

Donate food and items.
The next time you’re in an area where you expect to see a homeless person, bring along an extra cup of coffee, sandwich, or a meal package with protein-rich foods like trail mix and beef jerky (the most sought-after food). If you have the time, take the homeless person to a nearby fast food restaurant to order the meal they want.

Contact your local shelters and ask what they need. (You can find one in your city here.) Are there specific food items they’re short on? Or are blankets, clothing, socks, band aids, lip balm, lotion, children’s toys or something else more in demand? Share the season’s spirit of giving; get your family involved in buying and dropping off a holiday care package.

Volunteer.
It’s easy to help prepare or serve a holiday meal at a local shelter or church this time of year. But volunteers are needed year round. What skills can you contribute? Consider volunteering on a regular basis, and offer to clean or help rehab buildings, design a website, provide accounting support, play with or tutor children, write resumes or help prepare a homeless person to interview for a job—depending on your talents. Access this directory to find an agency near you.

Give money.
One of the most direct ways to help the homeless is to give money. Donations to nonprofit organizations can go a long way:

  • At Front Steps, $25 takes care of basic hygiene needs. Donate now
  • With $60, the Covenant House gives a homeless child clean clothes and cozy bedding. Donate now
  • For $100, Big Sunday supplies 25 bags of everyday essentials for homeless people. Donate Now

For more charities helping the homeless, check out the JustGive Guide.

More Ways

These are a few ways to help the homeless—here’s a list of many more.

wanderer-814222_pixabayIf you’re not in a position to do any of these things, remember that a smile, kind word and respect go a long way. People who are homeless deserve our empathy.

As for me, I’m re-training myself not to ignore homelessness, and in any way I can, to help. Just as there are many reasons why people become homeless, I know there are just as many ways to start making things better.

– Candy Culver
Marketing Consultant

Fundraisers: Put Charity on Your Holiday Wish List

blog_title_image_holiday_fundraiser

I’m very lucky. Every holiday season my mother asks me, “What’s on your Christmas list this year?” To her frustration, I never have a good answer, so she just grumbles that I’m really hard to shop for. Love you, Mom! 🙂

6319712130_7c3283a6b5_mBut this year, I do. I’ll let her know that donations to my favorite charities are on my wish list.

Then I’ll tell her about a new product we launched here at JustGive: fundraisers. Now, I can create an online fundraising page to raise money for charities I care about during the holidays (or any time of year). So in lieu of other gifts from friends and family, they can come to my fundraising page and make a donation instead. That’s what I really want.

Here’s the inside scoop

Creating a fundraising page just takes a few minutes, and you can create one for any cause or occasion, including a memorial fundraiser for a departed loved one, or one for your upcoming wedding.

SarahsFundraiser

My favorite part about JustGive fundraisers is how you can customize them. You describe your fundraiser, select a color scheme, add a photo or video to it, choose the charity or charities you want to fundraise for (built-in search tools help too), and you’re done. In a matter of minutes, you’ll have a link to share with friends, inviting them to contribute.

You can even write a custom thank you message that gets sent to your donors, set a fundraising goal, and add an end date to drive immediate action. As the date draws closer and your donations tally increases, it may surprise you to see which friends and family members rally to get you to the finish. And you can log in anytime to see your online donations report and know who has given to your fundraiser.

New JustGive Guide offers recommended charities

As part of the Fundraisers launch, we also revamped our JustGive Charity Guide.

CharityGuideThe new JustGive Guide contains around 150 recommended charities organized by cause. These charities are nationally-based and meet IRS standards, address today’s key issues, and receive the most support from our donors. With about a dozen charities for each cause, the guide makes it easier and faster to find the organizations you want to help.

When it comes to selecting charities for your fundraiser, you‘ll find the new JustGive Guide under the “Browse by Cause” tab. It includes cause categories for Animals, Children, Education, Global Aid, Hunger and more.

Create a fundraiser today

mapI hope you’ll join me and set up a fundraiser this holiday season to support your favorite charities. You can raise money for organizations that fight hunger and homelessness, or help a neighborhood charity that’s making a difference for your community.

Whatever cause you want to support, our fundraisers make it simple for you, and fun for your donors.

You’ll also make your Mom and friends happy, since they’ll know how to give you a gift this holiday that’s just what you want! And you’ll be spreading the spirit of the season around, making wishes come true for your favorite charities too.

– Sarah Bacon
Director of Product

JustGive’s 15 Years of Philanthropy

blog_title_image_15years

It’s JustGive’s 15-year anniversary! As the year of celebration starts, Founder Kendall Webb took time to talk about how JustGive got started, and reflect on accomplishments.

Q: You started JustGive as a nonprofit when others said it couldn’t be done.  Tell me about that.
Akendall: We started JustGive to create a single technology platform so all nonprofitssmall and large—could have equal access and outreach at a low cost. We thought it was important to operate as a nonprofit to maintain a single mission and build trust. But everyone in the Internet sector literally said we couldn’t do this because of the cost of technology. I didn’t want to “take the poor public” so I found a way. I got the community involved, asking for every kind of support. It was the early Internet days and we had a lot of companies who believed in us and helped by contributing their contacts, money and pro bono services. That made it less expensive for us to launch, and we got high quality services for free.

Q: How has JustGive kept going when it got tough and continued to make things happen?
A:
We’ve sustained ourselves during market crashes and are better suited to do this because we’re a nonprofit. We have more channels of support and capital that are not available to for-profit companies, and there’s no venture capital investment to overextend or distract us.

We’re not doing this for a quick expansion or to go public and make money. Our single goal and focus is to increase giving and we’re 100% guided by our mission.

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Q: In the first five years, JustGive sent $37 million to charity. At 10 years, it was $130 million, and today, it’s more than $450 million. What are the driving forces behind growth?
A: Two key things. One: At first, individual donors were scared to give online. Over the years, they’ve become more comfortable with the Internet, know it’s safe and trust the process. It’s commonplace now and we’re a trusted brand in the sector.  Our products are not just a nice option for online giving—we make giving easier and provide something donors need.

Two: We’ve leveraged our growth through corporate partnerships that help us expand our products and connect with a much bigger audience. Companies are in a great position to offer charitable programs, extending our reach.

Q: Over the years, JustGive has launched a lot of new products, including charity fundraising registries, charity gift cards, rewards points for charity, and more. What new giving are you most proud of?
A: All new giving excites me, because it increases philanthropy.  But I’d have to say I’m most proud of charitable redemption points because it’s a big channel of fundraising that we identified, developed and operated before others did. Individuals and companies were accumulating huge volumes of rewards points, and CEOs felt torn about what to do with this build up of points. We gave them a solution. This got companies to think about their philanthropy more—outside of their foundations—and was a launching pad for corporate social responsibility. Redeeming rewards points for charity helped them connect philanthropy to their products and location, and give back in local communities. That kind of new giving shows JustGive’s uniqueness and creativity from start to finish—and our overall impact.

justgive_timeline_15years

JustGive’s 15 Year Timeline

Q: Did you envision JustGive would be what it is today?
A: We’re much bigger in scope than I thought we’d be. It’s been exciting to grow beyond direct, 1-person-to-1-charity donations (where we started) to fundraising, charity gifts, corporate giving and social responsibility programs. I’m thrilled to see how charity has penetrated into so many parts of life, and how multiple products are used in so many different ways!

Q: What other JustGive accomplishments are you proud of in the past 15 years?
A: I’m proud of all the unique channels of giving we’ve built. Like working with Monster.com to use $1 million of charity gift cards as a trade show giveaway. And expanding the definition of a benefit concert with The Dave Matthews Band by letting fans choose the charities to receive money.

2014 Year In Review

Click to view full size

I’m proud of the level of respect and integrity JustGive has built as a trusted leader for companies, nonprofits and donors. I know we’ve earned this through hard work and staying true to our mission.

And I’m incredibly proud of our longevity. Withstanding all the changes in the stock market (2 crashes and recession) and in the charitable market is amazing. It’s strengthened who we are.

I’m proud of our prominent national exposure—from TV mentions on PBS NewsHour and CBS News, to articles in the New York Times, USA Today, and Huffington Post.  Not to mention being recognized as one of the best of the web by Forbes.

I am most proud of our team. Their passion has fueled our growth, and the impact we’ve had on a limited budget is mind blowing. That’s because our team is creative and really believes in what we’re doing.

Q: What are the most important changes you’ve seen in philanthropy in the last 15 years?
A:

  1. The Internet has become a common channel for giving, and it’s given small organizations a louder voice.
  2. Young people are more involved in giving at a younger age. They consider philanthropy part of what they do, who they are, and what they expect from a company where they work.
  3. There’s been a huge increase in peer-to-peer giving, crowdfunding and the social side of giving.
  4. Corporate social responsibility has grown tremendously. Companies used to manage giving through their foundations, and philanthropy was about giving for branding reasons. Now it’s an important way to be good corporate citizens, and they’re becoming more proactive, with strong and directed giving.

Q: What would you like to see companies do to make more of a difference for philanthropy?
A:
I’d like to see more companies invest in the business value of charity – including it in their budget so it’s not funding they have to “find.” I’d also like to see them integrate charity into their large gift giving funds for holidays, incentives and loyalty rewards. And overall, to continue to be open minded and consider more creative ways to make charity an integral part of their business.

Q: Where are your personal hopes for JustGive in the years ahead?
A:
My hope is that JustGive continues to be a leading force for philanthropy, generating new pools of capital for the nonprofit sector.

Q: If there was one message you could get out in the world about charitable giving: What would that be?
philA:
Make giving a part of your everyday life. I’m not just talking about giving money, but about volunteering your time, and helping out in your community or doing something for someone in need. Giving isn’t isolated to a charity. It’s something we can all do every day with little moments of helping make things better for a person, a community, and ultimately the world. These small acts of kindness become contagious, spreading goodness that can make a difference.

– Candy Culver
Marketing Consultant

Disney’s Great CSR Example

blog_corp_npo_title_image_disney

Despite your first thoughts: For The Walt Disney Company, it’s not all about having fun, and creating memories for families and kids. It’s also about acting responsibly, and corporate social responsibility is an integral part of their brand.

mickey“Our efforts to be a good corporate citizen have a direct impact on our financial strength, as well as our reputation as one of the most trusted and admired companies in the world,” commented Chief Financial Officer Jay Rasulo in the 2014 Disney Citizenship Performance Report.

To Disney, citizenship also means motivating others. The company believes that the example set by its more than 180,000 employees is nothing compared to the impact it can have when it inspires the millions of kids and families it reaches every day to take action and make a difference.

Three guiding CSR principles

Disney works to embed citizenship into all its daily decisions and actions, guided by three core principles:

1. Act and create in an ethical manner and consider the consequences of decisions on people and the planet. This includes not just ethical conduct, but also responsible content, environmental stewardship, respectful workplaces and a responsible supply chain.

  • disneyheroOne recent accomplishment: In 2012, Disney launched Heroes Work Here with an initial goal to hire more than 1,000 veterans by 2015, and then made a commitment to hire an additional 1,000 veterans. As of October 31, 2014, the company had hired more than 3,800 veterans in 31 months.

2. Champion the happiness and well-being of kids, parents and families – Help make healthier living fun and accessible, and strengthen communities around the world through strategic philanthropy.

  • In 2014, Disney gave nearly $87 million in cash donations to nonprofit organizations and schools. It continued its more than 50 years of support for the Boys & Girls Clubs of America, adding a new sponsorship for the National Youth of the Year program, and investing in the club’s Great Futures campaign so it can serve more members, more often.
  • Donating 18 million books to organizations for children in need and encouraging story telling was their goal. By the end of 2014, Disney had donated more than 23 million books in two years.
  • mickey_check-iconMickey Check at all their table and quick serve restaurants in domestic parks and resorts, including Disney Cruise Lines, makes it easier to identify nutritious choices. (BTW, Disney was the first major media company to establish nutritional guidelines for its brand and characters in 2006.)

3. Inspire kids and families to make a lasting, positive change in the world. This involves nurturing creative thinking skills for kids as well as connecting them to nature to build lifelong conservation values.

Click to view full size

Click to view full size

  • In 2014, Disney inspired kids and families to take 3.7 million actions, ranging from pledging online to protect the planet and volunteer in local communities, to supporting programs raising thousands of dollars, to unlocking donations to deserving nonprofits around the globe.
  • Disney exceeded its goal to connect 35 million kids and families with nature experiences by 2015. About 26 million of these experiences were through its theme parks and resorts, and the other 12 million came from grants to organizations which get kids and families involved with nature. In two years, Disney connected more than 38 million kids and families with nature.

Setting and measuring results

In 2012, Disney published measurable targets to track its citizenship performance. The company offers detailed reporting on its progress regularly and in its annual Citizenship Performance Summary.

Consistently ranked near the top of the annual list of the World’s Most Reputable Companies, Disney earned the #1 spot last year (sharing top honors with Google). The 2014 list, published by Reputation Institute, a leading reputation management consulting firm, evaluated 130 companies through an online survey with more than 55,000 consumers across 15 markets around the globe.

The Walt Disney Company may be an international and large family entertainment and media enterprise with five business segments (media networks, parks and resorts, studio entertainment, consumer products and interactive media), but their commitment and approach set a great example and give any company ideas it can use.

Disney clearly understands how to be a good citizen, and takes pride in doing it right! Read more details in their annual performance summaries, which are great resources for setting CSR goals.

Inspired to improve your citizenship efforts? We can help you include philanthropy that supports your goals—just contact us.

Don’t miss the latest CSR and philanthropy news and insights: Subscribe to our blog, and follow us on Linked In.

– Candy Culver
Marketing Consultant

Making an Impact – TOMS style

Image Source: www.toms.com

Image Source: http://www.toms.com

TOMS Shoes is a shoe company like no other – for every pair of shoes they sell, they give another to a child in a developing country. In case you don’t already know how it got started in 2006, founder Blake Mycoskie was traveling in Argentina when he saw children facing hardships because they were growing up without shoes. He discovered alpargatas, the traditional South American flat shoes, then spent a day fitting 250 children with their own pair.

Here’s the inspiring story:

Giving Back

Giving is in the company’s DNA and embedded in its brand promise. TOMS believes in improving people’s lives through business. So what began as a simple One for One® shoe idea has grown into a powerful business model that marries fun, profit and social good. Through an expanded product line, consumer purchases, and partners, TOMS giving now includes:

  • Sight – For each eyewear purchase, another person receives a full eye exam and treatment needed (glasses to surgery). TOMS has helped restore sight for more than 300,000 people in 13 countries.
  • Water – Each bag of TOMS Roasting Co. Coffee provides a week’s supply of safe water. The company has supplied over 100,000 weeks of safe water in 7 countries where they also source sustainable coffee beans.
  • Image Source: www.toms.com

    Image Source: http://www.toms.com

    Safe Births – This year, TOMS Bag Collection launched in 4 countries with 3 Giving Partners to help address the need for advancements in maternal health. Each bag purchase provides training for skilled attendants and distributes birth kits containing items a woman needs to safely give birth.

In 2013, TOMS committed to locally producing one third of their Giving Shoes in areas where they give them away. This has led to creating over 700 jobs and producing more than 8 million pairs of shoes in factories in Argentina, China, Ethiopia, Haiti, India and Kenya.

TOMS works with nearly 120 Giving Partners (nonprofit humanitarian organizations) to fulfill its One for One promise.

In addition to One for One purchases, TOMS is the force behind at least two global issue awareness days each year. Thursday, May 21, is the company’s annual One Day Without Shoes to raise awareness for children’s health and education. For every photo of bare feet tagged on Instagram, TOMS will give a new pair of shoes to a child in need — no purchase necessary. (Pass it on!)

Image Source: www.toms.com

Image Source: http://www.toms.com

Corporate Responsibility

For TOMS, Corporate Responsibility includes “focusing on the environmental and social impacts of our products and operations, responsible giving, and employee life.” This means not only making products from sustainable and vegan materials, and ensuring that suppliers comply with their country’s labor laws . . . but also building environmentally-friendly new stores, and providing startup funds for 20+ new companies with a social mission.

Image Source: www.toms.com

Image Source: http://www.toms.com

As one of the only company we know with a Chief Giving Officer, giving is core to TOMS work as a responsible company. In the words of Mycoskie, “Ultimately, I’m trying to create something that’s going to be here long after I’m gone.”  Now that’s what you call a worthwhile legacy!

To read more about Mycoskie’s journey as an entrepreneur and insights from founders of other well-known brands that give back, check out his book, Start Something That Matters.

Inspired to get started or build on your company’s giving program? Just contact us.

– Candy Culver
Marketing Consultant

A fond adieu to Alex after almost 5 years at JustGive

blog_title_image_farewell_alex

We have a great team here at JustGive. Today Alex, who has worked at JustGive for almost 5 years, is moving to a new opportunity in a different field. So we say a bittersweet farewell. In her time here, Alex has worked in many areas of the company, whether it be customer service, marketing, or product, with style, class and diplomacy.

Image Source: icanhas.cheezeburger.com

Like most JustGive team members, Alex is dedicated to improving the world through any action, on a large or small scale, in times of harmony or chaos. She volunteers and participates in activism for causes such as the arts, human and animal rights and social justice. She has also fundraised for her favorite causes through the use of various JustGive charity registries to support SF SPCA, Make-A-Wish Bay Area, Pets Unlimited, Animal Legal Defense Fund and The Transgender Law Center.

One of the things she enjoyed most about working at JustGive was being surrounded by people working to make a difference every day, especially in the wake of disasters near and far. We’ll not only miss her extensive experience and knowledge about the ins and outs at JustGive, but her beautiful singing in the office and most importantly her hilariously dry wordplay.

In honor of her social activism and the affinity for the arts, please enjoy this video by Playing for Change, an organization working for unity through music.

We will miss you and wish you all the best in your endeavors.

The JustGive team

Reviews Show Your Impact

blog_npo_title_image_gnp_april_2015

Our partner, GreatNonprofits, started in 2007, has become the Yelp of the nonprofit world. With a database of more than 200,000 reviews, GreatNonprofits is the leading provider of reviews and ratings for nonprofits throughout the United States.

Their story

It all began when Hurricane Katrina hit and GreatNonprofits founder Perla Ni was publishing the Stanford Social Innovation Review. She wanted to write about nonprofits doing a great job providing supplies and help for great-nonprofitsvictims, but had a lot of trouble identifying them. It struck Ni that there needed to be an online “Zagat” for nonprofits, where people could tell first-person stories and share reviews about the work and impact of organizations.

Today, on the GreatNonprofits website, users can rate more than 1.8 million nonprofits – and these reviews are widely shared through partner sites like JustGive and GuideStar.

Making the most of your reviews

It’s clear reviews make a difference. According to Neilsen, 70% of consumers trust online reviews as much as personal recommendations.

So, as an organization, how do you:

  • Engage your supporters
  • Collect more online reviews
  • Use reviews successfully

Tara Verner, Vice President of Marketing for GreatNonprofits, recently spoke about how to do just that. We’re sharing the slides from her presentation that provide great examples and tell you how. Enjoy!

 

If you’d like to watch the recorded session, here’s the YouTube video of the presentation.

– Candy Culver

Marketing Consultant

Nonprofit Spotlight: Bubble Foundation

Image Source: Flickr

Image Source: Flickr

At first blush, the Bubble Foundation seems like an unusual name for an organization that helps kids live healthy and happy lives, but then again…. Not wanting to pigeonhole their holisticbubble_logo efforts or be heavy handed about wellness, the name was chosen to keep it fun and focused on kids.

Funders ask about our name, says Executive Director Lizzie Redman, but never the kids. In fact, it’s a contagious echo in school halls where kids are heard chattering about “Bubble, Bubble.”

Bubble’s mission

Bubble believes every child in the United States, regardless of socioeconomic status, should have access to activities, food and information that helps them live healthy and happy lives. To accomplish this in New York City, they partner with schools in underserved communities, supplying core curriculum and program activities to fill a gap. They provide – free of charge – information, food and activities for schools, students and families who would otherwise get little or no health and wellness education.

School programs that deliver

The power of going directly into schools is how Bubble succeeds. Not just with kids, but their parents and school leaders too. Redman explains, “We reach kids while they’re young and expose them early on. We also bring in parents for family meals and workshops where we work with them about how to make healthy changes at home. We plant the seeds for healthy habits and empower school leaders to carry it forward.”

Bubble’s programs make “food, fun and fitness float”:

 

Bubble EATS is nutrition education delivered through weekly classes, cooking demonstrations and more from volunteer teachers. For instance, “kids may never have seen broccoli before, but they learn about it, cook it and find it enjoyable to eat,” describes Redman.

Bubble GROWS teaches the science of how food grows and basic farming and irrigation principles, and includes visits from farmers and to community gardens. Bubble brings portable grow boxes into classrooms and starts outside or rooftop gardens where there’s space available.

Bubble MOVES connects the school to other organizations and experts for fitness classes, recess programs, sports clinics, and special programs like yoga and African dance.

Results

Started in 2010 as a small organization to help one school – the Mott Haven Academy in the Bronx – Bubble will partner with eight schools during the 2015-2016 academic year. A few stats:

  • Bubble programs teach 1,200bubble2 students each week
  • Around 50 volunteers work for Bubble each semester – 30 teach weekly and 20 others support special programs
  • School partnerships last for 2 years (with support afterward)
  • Impact: 5 schools are successful program graduates, 6 schools are currently partners, and 4 more are being added next year

Giving practices

JustGive is proud to help the Bubble Foundation raise money online. “The ability to have a platform we can easily use is huge,” comments Redman. “And from a data perspective, to know where the money is coming from is valuable.”

Following best practices, Bubble has its Donate button built into every page of its website, and has customized its Donation Page, telling donors exactly what different size gift can do.

Check out how you can help the Bubble Foundation do even more.

– Candy Culver

Marketing Consultant

P.S. If you’d like to be featured in the JustGive Blog, submit your nonprofit!

KonectIDY: Bracelet Fundraising, Personalized

Image Source: KonectIDY

Image Source: KonectIDY

At JustGive, we help many large corporations incorporate philanthropy into their workplace or customer programs.

But we also work with many smaller organizations that have great ideas for driving more philanthropy. Like KonectIDY, one of our latest partners to use JustGive’s products to make charitable giving  part of their business.

Taking bracelet fundraising to the next level

KonectIDY takes the trend of fundraising bracelets and turns it on its head, breathing new life into what was once a one-size-fits-all movement.

On the KonectIDY website, consumers can create a personalized bracelet with various color beads representing the cause, loved one or organization they want to support. They can purchase one bracelet for themselves, or create a bracelet that others can buy in support of their cause.

Image Source: KonectIDY

Image Source: KonectIDY

Every time a bracelet is purchased, 20% of the proceeds go to the beneficiary organization.

“It’s like a hashtag that you wear,” says KonectIDY co-founder Tony Peluso. “Each bracelet has a story that needs to be shared.”

The IDY in the KonectIDY name stands for “Identify Yourself.” Instead of wearing the exact same bracelet as every other supporter, KonectIDY gives consumers the chance to personalize their wearable statement while showing solidarity with a cause.

As a small startup, founders Tony Peluso and Peter Ettenborough knew they wanted their sales to benefit charity, but didn’t know how to make that a reality. If you’re not a nonprofit organization, how do you ensure donations reach the charities?

Donation Processing Solution

That’s where JustGive came in. As a Donor Advised Fund (DAF), JustGive is set up for a very specific purpose: to distribute charitable donations from individuals and companies to nonprofits.

For KonectIDY, that simply requires providing JustGive with the data each month about which charities should receive donations and for how much. We take care of disbursing funds to the charities, and making sure the nonprofits know the donations are coming from KonectIDY customers.

“JustGive seamlessly facilitates the entire process so we can focus on our business and our purpose,” Peluso said.

More of KonectIDY’s story

The idea behind KonectIDY started close to home for Peluso, when a young girl named Aine in his community died suddenly, devastating the family and neighbors. They produced 600 bracelets to memorialize Aine, and sold out of them at a fundraiser for the foundation created in her honor. Now Aine’s supporters wear the bracelets around town, displaying their support and shared experience.

KonectIDY, launched in the summer of 2013, has already powered bracelet fundraisers for some significant causes like The Nelson Mandela Children’s Hospital Fund. Every “Legacy of Hope” bracelet helps support Nelson Mandela’s final wish to open a children’s hospital in South Africa.

Image Source: KonectIDY

Image Source: KonectIDY

Proceeds from the “Ghandi for Children” bracelet support the Ghandi Worldwide Education Institute, fighting childhood labor in India by advocating for children and supporting education.

So that’s how KonectIDY is making a difference. Want to talk about ways to make charity part of your business? Just contact us.

– Sarah Bacon

Director of Product

P.S. Visit KonectIDY to create your personalized bracelet and tell your story while supporting your favorite cause, right from your wrist.

 

Disaster Giving: American Express

blog_corp_title_image_amex_disaster

Image Source: Toshifumi Kitamura/AFP/Getty Images

When natural disasters strike, generous people around the world open their wallets to give to organizations helping victims. Here at JustGive, we are lucky to partner with companies like American Express® who enable their cardholders to quickly provideAmerican Express Logo support.

After the devastating 2010 earthquake in Haiti, the 2011 earthquake and tsunami in Japan, and the 2013 Typhoon Haiyan in the Philippines, American Express reached out to JustGive to find a fast, easy solution for their cardmembers who wanted to help.

Timely Disaster Campaigns

Within 24 hours of each disaster, JustGive launched online fundraisers so American Express cardholders could donate to charities directly providing victims with emergency services, shelter, healthcare and food.

Cardholders simply visited the American Express MembersGive website to donate using their American Express credit card or their Membership Reward points.

JustGive helped American Express identify and vet the key charities aiding victims for each disaster, whether they were U.S.-based organizations offering aid (like the American Red Cross), or other charities local to the region where the disaster took place.

American Express supported its cardholders’ generosity by covering all credit card processing fees. That meant that 100% of each donation made it to the charities making a difference.

Image Source: Flickr

Image Source: Flickr

The result? Hundreds of thousands of dollars from American Express cardholders were donated to organizations helping disaster victims recover and rebuild.

In its one year post-report for the 2011 Japan earthquake and tsunami, the American Red Cross recognized American Express as a member of its Disaster Responder Program for contributing at least $250,000 annually.

In the last decade American Express has provided assistance for more than 50 disasters in 35 countries, through such leading disaster relief agencies as the American Red Cross and International Red Cross and Red Crescent Societies, Doctors Without Borders, International Rescue Committee, Save the Children, and the United Nations World Food Program.

We’re proud to make it possible for American Express and its cardholders to respond quickly and effectively to tragic disasters around the world. It’s one way JustGive helps companies make an impact with charitable giving programs for their customers or employees.

– Sarah Bacon

Director of Product