GreatNonprofits’ NEW Giving Basket

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About the author: Aimen Barma of GreatNonprofits, has more than 25 years experience in product management and marketing executive. She has served in CXO,VP or consulting roles for Fortune 500 brands and Innovative technology start ups, such as Microsoft, eBay, PayPal,and many others.

By now, you’ve fought the crowds on Black Friday and worked your fingers to the bone on Cyber Monday, sneakily ordering holiday presents while your boss wasn’t looking. But there are still others hoping to receive a gift from you, one that will enable them to continue their great work of improving people’s lives.

Since 2012, the giving season for nonprofits that runs through the holidays until the end of the year has officially kicked off on the Tuesday after Thanksgiving—Giving Tuesday. Perhaps you were one of the donors whose generosity contributed to the $168 million raised this past Nov. 29, a 44 percent increase over last year’s Giving Tuesday total. But if you haven’t made your contributions yet—or you have and still want to do more—GreatNonprofits has worked hard to make your experience as easy as possible.

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Since 2008, GreatNonprofits has been the leading platform for community-sourced stories about nonprofits, stories submitted by those who know the nonprofit best—clients, donors, and volunteers. And our team of graphic designers and engineers are constantly striving to make the user experience as fun as possible.

And with that in mind we’ve recently launched a brand-new, more visually appealing page layout that’s sure to help a nonprofit’s profile capture attention. If a picture truly says a thousand words, then nonprofits will be able to tell a much more compelling story with the now-larger photos prominently displayed at the top of the profile.

Our reviews are also now in easy-to-read columns and displayed in their entirety—no longer just a snippet and needing to click a “read more” link to see the whole story. And it’s easy to start the process of leaving your own thoughts with the “Share Your Story” button at the top of the page.

These change are of course made with our ultimate goal in mind: To make sure that all the great nonprofits out there receive the attention—and donations—they deserve.

And on that note, we are proud to announce that we’ve streamlined the donation process with our new easy-to-use Giving Basket feature. After researching which organizations you’d like to contribute to, simply locate the large aqua blue “Donate” button conveniently located at the top of the page, as well as in the right nav. Upon clicking, you’ll see an overlay with the option to donate $25, $50, $100, $250, or “other.”

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Upon choosing the amount, simply click the “Add to Giving Basket” button to either give at that moment. . .

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. . . Or add additional nonprofits to your basket if you are feeling particularly generous that day!

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In the past, GreatNonprofits users would have to make a separate transaction for each nonprofit they wished to contribute to. But with the Giving Basket, you can donate to multiple organizations in one easy transaction!

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Thanks to the Giving Basket, making the world a better place has never been easier! It’s quick, efficient, and, best of all, simple to use, so log in right now and make this holiday season—and beyond­—a great one for your favorite organizations!

Tips For A Mobile-Friendly Site

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“Mobile first” That’s been the mantra for many tech companies in the last several years. With Google’s recent announcement that it will favor mobile-friendly websites in search results, this mindset is even more important for every organization with a website.

Mobile use and the difference it makes

Stats clearly back up increased mobile use too. According to the 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers, U.S. adults spend more time using mobile (51%) than desktop devices (42%).

Image via thirteen23.com

Image via thirteen23.com

In fact, a 2014 Mobile Behavior Report from Salesforce says consumers spend an average of 3.3. hours on a smartphone and 3.1 hours on a tablet every day.

And for donations? As DonorDrive reports, responsive design doubles mobile giving. (Download their whitepaper for details.) Here’s some proof: Last year, the United Way Bay Area found that responsive design led to a 34% increase in mobile traffic and 28% growth in online donations.

Top mobile-friendly tips

Thinking mobile first means creating a simplified, usable website experience for your potential donors. No clutter, extra steps or complicated elements that aren’t easily clicked while on the go.

Here are some top tips for being  as mobile-friendly as possible:

  • Make sure your website loads quickly (check all devices). On mobile devices, users are often using a cellular connection which is slower than a typical internet connection. So the faster and more lightweight your pages are, the better. (Check out the JustGive home page on a mobile device to see how quickly it loads.)
  • Make sure your content is accessible when scrolling in an up-down manner on a narrow device (accommodating all size screens). Resist making your users turn their phone to landscape view, and instead, use a mobile responsive template that will resize your content based on the viewing screen size and aspect ratio.
  • Make sure all your buttons—especially your Donate button!—or other action links are highly visible on a mobile screen.

More tools

Google has posted a guide to help ensure that your website is mobile-friendly according to their guidelines. There’s even a handy test you can run to assess the mobile friendliness of your website.

If your website runs on WordPress, there are a hundreds of free, mobile-responsive themes (Google Search) and plug-ins like WPTouch that can quickly make your website more mobile-friendly.

Subscribe to our blog to keep getting helpful tips and tools for raising more money.

– Sarah Bacon
Director of Product