Fundraising and volunteerism: The power of reviews

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A look at how GreatNonprofits reviews can help increase support for your cause and grow your nonprofit’s network.

Why online reviews are a big deal

Smartphones, social media, and increased connectivity have made an incredible amount of information available to us anytime, anywhere. This accessibility has changed the way we make decisions as consumers.josh-felise-55613

Not sure where to go for dinner tonight? Check Yelp. On-the-fence about purchasing that sweater online? Look at its customer reviews. Instead of trusting a marketing department’s description, we want a real person’s opinion before we act.

In fact, a Nielsen study found that online consumer opinions are some of the most trusted sources of brand information, second only to recommendations from family and friends, with 70% of global consumers reporting taking action based on online reviews.

In the same way, donors and volunteers want to hear from real people before deciding to support a new nonprofit. According to GreatNonprofits,

  • 80% of donors say reviews influence their giving
  • 90% of donors say reviews help them better understand a nonprofit’s work

How reviews can benefit your nonprofit

I’ve said it before, but something all successful nonprofits have in common is effective donor engagement. People are more likely to support – and continue supporting – causes and organizations they feel personally connected to.

A great way for a nonprofit to connect with an individual is through honest, compelling stories like the ones supporters tell in online reviews. A review reflects a personal experience with an organization and is written in the reviewer’s own voice, adding a level of relatability that resonates with potential and existing supporters.

You can also use these reviews to create more compelling communications for your nonprofit. Feature a volunteer’s quote on social media to recruit new volunteers. If you have a review written by someone impacted by your work, feature their story on your website or in a newsletter to show donors the difference their support makes.

JustGive

How to get started

First: Claim your nonprofit. Take a few minutes to complete your organization profile and provide details of your impact.

sample reviewSecond: Invite reviews through social media, email, SMS or phone. Reach out to donors, board members, volunteers, colleagues and clients.

Third: Share those reviews on your social media channels,thanking your supporters and spreading your message. The site’s built-in sharing options make it simple.

GreatNonprofits reviews are syndicated across dozens of partner sites, like JustGive and Guidestar, extending your nonprofit’s reach and increasing your credibility with real stories from real people.

-Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Nonprofits: We Want to Feature Your Organization!

image source: flickr

image source: flickr

One of the things I love most about working for JustGive is learning about new (to me) nonprofits, and seeing the passion behind their work. I can’t wait to tell the world about them.

Introducing donors to the great work that nonprofits do every day is fun and rewarding for me. I love sharing what I learn….which means that I love spreading the word for you!

If you’re a charity that uses our Donate Now button, don’t pass up this chance to connect with more donors who can support your efforts.

Check out the ways we can feature your organization:

JustGive features nonprofits on facebook

Facebook and Social Media

Our Facebook features include a short description of the charity’s mission, along with a large photo (we usually “share” a cover photo) and a link to their donation page.

JustGive features video from charities

YouTube and Video
We upload video submissions to our YouTube Channel and may also feature them on our homepage, blog, or Facebook page. In fact, we have a video on our homepage right now — check it out to see an example. You don’t have to do any fancy editing for your video; just use your smart phone or mini cam.

Our Blog

We periodically feature nonprofit organizations in blog posts focused on individual causes—promoting a single charity or several like-minded organizations to raise donor awareness. Here are a few examples:

For more information, check out our criteria for being featured.

We’d also love to connect with you on social media: If you are active on Facebook, Twitter, YouTube, or Pinterest, please send me an email so we can connect.

We hope to hear from you soon!

—Sara Olsher, Marketing Manager