For an effective #GivingTuesday: 10 Nonprofit Tips & Strategies

blog_npo_title_image_givingtuesday

We’re just weeks away from #GivingTuesday, a 24-hour global movement on December 1 when charities, families, businesses, community centers, and students around the world come together for one common purpose: to celebrate generosity and to give.

#GivingTuesday is a great online fundraising opportunity for your nonprofit, but how you manage communications to promote the day determines your success.

2015-Save-the-Date_blue-PROFILE-image-sizeIn case you don’t yet have a game plan or haven’t customized your Donation Page to make the most of #GivingTuesday, check out our previous blog and recent webinar with DonorPath to get things rolling.

We’ve assembled 10 valuable tips and strategies to make your outreach for #GivingTuesday as effective as possible. (Find more at http://givingtuesday.org)

Get others involved

Ask a board member or sponsor to match gifts for the day or for certain hours during the day. You can use this to incentivize new or larger donations during your #GivingTuesday campaign.

localRally your community. Talk to small businesses in your area to see if they will team up to support your organization on #GivingTuesday. Suggest a percentage or proceeds from sales that day or ask if they’ll collect donations on your behalf at their place of business. They might also want sponsor a matching gift. If you have a print shop nearby, recruit their help to produce flyers you can distribute (be sure to include your website address or QR code for donations).

Communication Tips

Many donors work at companies that double the donations made by employees. In your communications, encourage your donors to submit matching gift requests for their #GivingTuesday donations.

Email

Build momentum with your supporters in advance and communicate a consistent message across several channels, including email.

  • Send an email a week before December 1, describing #GivingTuesday, announcing your participation, and telling supporters how they can help. Ask them to watch for more information and updates on your social media channels—and suggest they forward the email to friends to spread the word.
  • Email supporters again on #GivingTuesday with a specific appeal for donations. Convey your sense of urgency for these 24 hours. And point them to social media for posts throughout the day about your progress.

Social Media

7600374992_e91bb097bf_mYour social media posts are key to raising money and driving supporters to take action on #GivingTuesday. Use your Facebook, Twitter, Google+ and Instagram accounts to raise awareness of #GivingTuesday and motivate supporters and prospects to participate by donating to your organization. Make your posts compelling and share-worthy. Here are some ideas to get you started:

  • Start promoting #GivingTuesday at least a week before Dec. 1 on your social media. That gets supporters excited and prepared for the big day. Tease any creative or unique campaign you have planned.
  • Use photos to be as engaging as possible and turn up the fun. Encourage your supporters to post “unselfies” showing how they’re participating in #GivingTuesday or how they feel when they support charity. Or post pics of your team demonstrating lots of #GivingTuesday spirit.
  • Throughout #GivingTuesday, keep followers apprised of how donations are coming in for your overall goal. It’s as easy as checking your real-time, online Donation Report on JustGive. Donors love watching a campaign in progress and knowing they can help you reach your goal.
  • Thank your donors in your posts and let them know how they’re making a difference. Example: “Thanks to Robin T. for her generous donation on this #GivingTuesday. It will fund summer camp for 5 of our kids!”
  • Follow up the next day to share your results with supporters and say thank you again.

For more helpful tips, download the logos, graphics and free Toolkits from givingtuesday.org, including ones for social media, press releases, PR and email.

– Sarah Bacon
Director of Product

NEW Fundraisers: Ideal for Short-Term Campaigns

blog_npo_title_image_new_fundraisers

We’re pleased to announce our new and improved fundraisers product. JustGive has offered online charity registries for a long time, but we recently overhauled the product, made it easier to use, gave it a fresh look and feel, and rebranded it.

Fundraisers are a great way for individuals to raise money for their favorite charities . . . and they’re also a creative, compelling way for your nonprofit to engage supporters in a short-term giving campaign.

Our fundraisers include many customization features: custom colors, photo or video, campaign fundraising goal and real-time progress tracking, a custom thank you message for donors, program designations, custom URL, and much more.2015-Save-the-Date_blue-PROFILE-image-size

#GivingTuesday is coming up on December 1, and creating a Fundraising page is a perfect way to raise money for the global giving day event. Actually, these Fundraising pages would work well for any holiday-specific campaigns you have planned.

Check out this example we created—using one of JustGive’s nonprofit members, Pathways PA—to see the new Fundraising page features:

pp_page

To get started, visit the Fundraisers page. It’s only takes a few minutes to set one up! Note: You’ll need to create a regular donor account to use the new fundraisers, but rest assured any donations you receive through your Fundraising page are tracked and displayed in the Donation Report in your nonprofit account.

– Sarah Bacon
Director of Product

Getting ready for #GivingTuesday

blog_corp_npo_title_image_givingtuesday

We recently teamed up with DonorPath for a #GivingTuesday nonprofit webinar: 6 Weeks to Increase Engagement and Revenue. The webinar offered helpful strategies for making the most of this global giving day on December 1.

#GivingTuesday has quickly become a worldwide phenomenon. In 2014, 30,000+ charities, nonprofits, corporations, community groups, and government agencies participated.

How do you best prepare for this 24-hour fundraising event, which falls right in the middle of your year-end giving initiatives?

To find out, download the free presentation from our recent webinar here, and check out the valuable tips below.

Create Your Game Plan

While #GivingTuesday is only 1 day long, to maximize results, give yourself time to plan a thorough strategy for reaching your supporters. Line up your resources, train your staff, organize your social media accounts, update email lists, and set your fundraising goal. (You can use information in your JustGive Donation Reports to build your lists.)

DonorPath’s best advice? Identify your advocates. These are highly engaged supporters—both online and offline—that will help you, through their networks, drive donations on #GivingTuesday.

Set Up Your Online Donation Page

As a JustGive nonprofit, you can easily customize your online Donation Page for #GivingTuesday. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday. The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Or you can use JustGive’s new Fundraiser pages: they’re perfect for short-term campaigns like #GivingTuesday. You can quickly create and easily motivate donors through a campaign-specific page with compelling content like photos or video, customize colors, your goal and deadline.

Note: You’ll need to set up a regular donor account on JustGive to use a fundraising page, but rest assured the donations will show up in your nonprofit report.

PathWays_Example

Plan and Pace Your Communication

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications. Build momentum and awareness with messages you send to supporters and social media posts leading up to the day. Then email your supporters early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Throughout the day, log into your JustGive Donation Report to see how much you’re raising . .  . and use this information to update supporters through social media, and even a follow-up email later in the day. Let them know how close you are to meeting your goal—and encourage them to spread the word and continue giving to reach it.

Be sure to consistently use the #GivingTuesday hashtag in all your online communication. And make it easy on yourself with ready-to-use materials: visit the #GivingTuesday website for free toolkits, sample messages, logos, and more.

#Retention Wednesday

While GivingTuesday officially ends at midnight on December 1, DonorPath recommends you take advantage of the day after to say thanks and retain the support you received. Organize a “thank-a-thon” with your staff and board members to thank your #GivingTuesday supporters, communicate how much you raised, and share where the funds will go. Donors like knowing they made a difference.

Here’s to planning for a successful #GivingTuesday!

– Sarah Bacon
Director of Product

Customizing Your Donation Page: 5 Ways

blog_FAQ_featured_title_image_npo_customize_page

FEATURED NONPROFIT FAQ:
Customizing Your Donation Page

You want your organization’s Donation Page to be as compelling and effective as possible, making it easy to give. It needs to work seamlessly with your existing site and include your branding to create a familiar, comfortable experience for donors.  And it will generate donations most successfully when it echoes your key fundraising messages and needs. JustGive’s Donation Page design offers you choices to do just that.

Question
Can we customize our Donation Page?

Answer
Yes, in several valuable ways.  Here are five items you can quickly change so your Donation Page produces better results:

GLT

Logo
Upload a logo for your organization in .jpg, .jpeg or .png file format. The maximum file size is 512k and recommended size is 950 pixels wide by 100 pixels high.

Mission Statement
Add your mission statement (maximum 400 characters). This will appear beneath your organization’s name and logo at the top of your Donation Page, reminding donors why you exist.

Donation amounts
You can create up to 10 unique donation amounts with optional descriptions to show donors what their gifts can do (example: $25 – provide basics for a sheltered mom in need). A list that’s specific for your nonprofit is a great way to reinforce your case for giving. It can persuade donors and build trust, since they want to know the impact of their donations. Graphic example.

In the list of JustGive donation options, “Other,” where donors can enter their own amount, is always included.

If you don’t enter custom amounts, the default amounts are $25, $50, $75, and $100.

Tip: For holiday giving, consider increasing the donation amounts listed to obtain larger gifts, since you know it’s the prime season for generosity.

Program Designations
GLT2When making a donation, your donor can specify which program they’d like to support. The default programs listed on your donation page are “General Fund” and “Other.” You can edit them and add other program names to the list at any time (unlimited). You can also reorder the list – to highlight programs that most need of support at the top of the list.  Graphic example.

These options give you a great way to drive donations to new, popular or seasonal programs too (like an adopt-a-family program for the holidays).

JustGive Donation Page Address
You can simplify your JustGive Donation Page website address so it’s easy to remember, track, and use in other marketing and fundraising efforts too. Just enter a custom ending to your URL.

For example, the nonprofit Save The Golden Lion Tamarin’s donation page is located at https://npo.justgive.org/nonprofits/donate.jsp?ein=20-2874701, and they’ve also customized it to be https://npo.justgive.org/SavetheGoldenLionTamarin.

Both your original URL and your custom address will work for donors.

gtl3

Getting started

To customize your organization’s Donation Page, just log in and click on Edit Donation Page.

And just in case you’ve forgotten, JustGive’s Donation Pages are mobile-optimized so your donors can give from their smartphones, ipads or tablets—anywhere, anytime.

Taking the time to customize your Donation Page can yield great results. Here’s to creating a more effective, personalized page that generates more donations for your work!

– Candy Culver
Marketing Consultant

P.S. Don’t miss out: To automatically receive an email when we post more nonprofit tips, tools and resources, subscribe to our Blog.

Oct 8 Nonprofit Webinar: Leveraging #GivingTuesday

gtheader

It’s only October, but you’re probably already strategizing how to make the most of the all-important fourth quarter of the year when nonprofits receive the majority of their donations (source: Guidestar).

Tuesday, December 1, 2015 is #GivingTuesday, which falls right in the midst of year-end giving. Giving Tuesday is a global movement where charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

Since GivingTuesday’ was started in 2012, there’s been an estimated 470% increase in online donations on this Tuesday after Thanksgiving.

You may be asking, “What’s the best way to take advantage of this global event to boost our fundraising?”

Free webinar offers tips, tools and more

On October 8th at 10 a.m. PST, DonorPath and JustGive are hosting a free webinar, Leveraging #GivingTuesday to Boost Year-end Fundraising. It will outline #GivingTuesday best practices and focus on cost-effective strategies to integrate the campaign into your year-end plans.

register

We’ll also present the tools, support, and guidance that we’re making available to you before, during, and after #GivingTuesday.

Key takeaways from the free webinar include:

  • Establishing non-revenue/soft goals for your #GivingTuesday campaign.
  • Leveraging social media (even if your current social media presence is lacking) for a successful #GivingTuesday.
  • Retaining #GivingTuesday donors through Retention Wednesday.
  • Incorporating #GivingTuesday into your current marketing collateral, event invites, and annual appeals.

Register Now and then tune in on October 8 at 10 a.m. PST to participate. If you can’t attend, be sure to register so we can send you the archived presentation after the event.

#GivingTuesday here we come!

– Sarah Bacon
Director of Product

DonorPath Delivers Fundraising Results

blog_npo_title_image_donorpath

Fundraising is the instant answer from any director of a nonprofit who’s asked about the hardest part of their job. Your mission is to support a great cause and generate social change, and money is the only way to make that possible. Keeping a nonprofit funded is a never-ending challenge.

Our partner, DonorPath, is an organization that matches nonprofits with experts to support their fundraising efforts. Think of it as getting a fundraising consultant that can help you with strategies, tactics, tracking and campaigns. DonorPath’s experts have a minimum of 10 years experience and have worked for at least three nonprofits in a professional capacity.

Getting started is easy – just visit DonorPath.org, create a profile and select from a list of matching experts to begin building your virtual fundraising team.

The first 30 days with DonorPath is free. During that time, you’ll connect with a fundraising expert and gain access to two important products that they offer:

  1. An analytics tool that helps look at your organization’s existing data, identify trends and make recommendations. (It syncs with your existing fundraising software.)
  2. A library of DonorPath guides, templates and checklists to help manage fundraising. This covers more than just raising money online.

If you decide to continue your DonorPath subscription, the cost is $239 a month for a variety of support services including solution sessions, direct communications with your expert, and building a 12-month fundraising road map. Ongoing reporting and customer service are part of it too.

“We’ve helped nonprofits increase fundraising results by as much as 61% over 12 months when they fully leverage the coaching, tools and insights in a DonorPath subscription,” says CEO and Founder Brian Lauterbach, who’s also a Certified Fundraising Executive (CFRE).

“We created a technology and a community that allows small and mid-sized nonprofits access to best practices and ongoing coaching in raising money. Traditionally, only the upper 25 percent of the 1.8 million nonprofits in the United States have the budget to afford these things.”

Check out the video to hear firsthand from a nonprofit that’s used DonorPath.

To find out more about DonorPath, visit DonorPath.org.

For more valuable tips, tools and resources—subscribe to our blog today.

– Sarah Bacon
Director of Product

Are There Service Fees for Nonprofits?

blog_FAQ_featured_title_image_npo_fees

Featured Nonprofit FAQ
Are There Service Fees for Nonprofits?

Here at JustGive, we offer services that help you fundraise and reach more donors, including the ability to process online donations. One question we’re often asked is if there are fees associated with our services.

Question
Is there a cost for our nonprofit organization to have a JustGive account or to use JustGive’s donation services?

Answer
There is no set up or monthly fee for nonprofits to use JustGive. It’s free for any 501(c)(3) organization to sign up for an account on JustGive.

Once you have a nonprofit account, you can also create a custom donation page for your organization, and place donation buttons and links on your website to collect online donations. We handle all the processing of those donations and mail your organization a monthly check for donations received.

When a donor makes a donation to your nonprofit through your JustGive donation page, button or link, we deduct a 4.5% processing fee to cover transaction costs and credit card fees. This fee is deducted from the donation before we send payment to you. (JustGive doesn’t bill you at any time.)

justgiveDonors have the option at checkout to cover the processing fee, which allows 100% of the donation to go to your organization.

For donations made directly through the JustGive site (www.justgive.org), there is an additional flat charge of $.35 deducted per donation.

But for nonprofits np_btn_donate_nowusing a JustGive Donation Page or custom Donate Now button or link, we waive the $.35 flat charge.

Find out more about collecting donations on JustGive.

– Sarah Bacon
Director of Product

#GivingTuesday Tools & Tips for Nonprofits

Tuesday, December 2, 2014 is the event known as #GivingTuesday, a global day dedicated to giving back. Charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

As a nonprofit organization, #GivingTuesday offers you a great opportunity to energize your supporters to participate in a worldwide movement. Lasting just 24 hours, #GivingTuesday creates a sense of urgency, motivating them to give.

We want to make #GivingTuesday as successful as possible for all JustGive’s nonprofit partners (Not a partner yet? Sign up here – it’s free!).

Here are a few tips and tools to help you make the most of #GivingTuesday:

Brand Your JustGive Donation Page With #GivingTuesday        

Help drive donations by customizing your JustGive donation page with #GivingTuesday branding.Upload a logo that incorporates #GivingTuesday, add special, jg_gtsuggested donation amounts like $122.14 (12-2-14), or add a special program designation for #GivingTuesday contributions. The more your donation page and communications leverage the #GivingTuesday campaign, the more inspired your donors are to give.

Get Your Graphics and Links Ready

The #GivingTuesday website has a library of images and graphics you can use on your website, in emails and on social media to drive donations. Just be sure to use your custom JustGive donate page link with the graphics.

Plan Your Communications

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications that day. Plan how you’ll communicate on social media and by email. gtWe recommend emailing your donors early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Then, throughout the day, use social media to update your supporters. Be sure to use the #GivingTuesday hashtag in your communications. Make it easy on yourself and take advantage of ready-to-use materials: visit the #GivingTuesday website for free nonprofit tools, sample messages, logos, and more.

Track Your Donations In Real-Time

Donors love knowing that they’re part of a bigger effort, and nothing motivates giving like seeing others give. Share your #GivingTuesday progress with your supporters throughout the day on Facebook, Twitter and other social networks. To get your real-time donation data, log into your JustGive Nonprofit account to view reports. Then thank your donors for their contribution with a tweet or Facebook post (we recommend first name, last initial to preserve people’s privacy). A post like “Thanks for making a donation this #GivingTuesday, Sarah B.!” makes Sarah feel good, and will inspire others to join in.

To find out more about #GivingTuesday and get even more tips and toolkits, visit http://www.givingtuesday.org/. Here’s to a very successful December 2!

– Sarah Bacon

Director of Product