“Mobile first” That’s been the mantra for many tech companies in the last several years. With Google’s recent announcement that it will favor mobile-friendly websites in search results, this mindset is even more important for every organization with a website.
Mobile use and the difference it makes
Stats clearly back up increased mobile use too. According to the 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers, U.S. adults spend more time using mobile (51%) than desktop devices (42%).
Image via thirteen23.com
In fact, a 2014 Mobile Behavior Report from Salesforce says consumers spend an average of 3.3. hours on a smartphone and 3.1 hours on a tablet every day.
And for donations? As DonorDrive reports, responsive design doubles mobile giving. (Download their whitepaper for details.) Here’s some proof: Last year, the United Way Bay Area found that responsive design led to a 34% increase in mobile traffic and 28% growth in online donations.
Top mobile-friendly tips
Thinking mobile first means creating a simplified, usable website experience for your potential donors. No clutter, extra steps or complicated elements that aren’t easily clicked while on the go.
Here are some top tips for being as mobile-friendly as possible:
- Make sure your website loads quickly (check all devices). On mobile devices, users are often using a cellular connection which is slower than a typical internet connection. So the faster and more lightweight your pages are, the better. (Check out the JustGive home page on a mobile device to see how quickly it loads.)
- Make sure your content is accessible when scrolling in an up-down manner on a narrow device (accommodating all size screens). Resist making your users turn their phone to landscape view, and instead, use a mobile responsive template that will resize your content based on the viewing screen size and aspect ratio.
- Make sure all your buttons—especially your Donate button!—or other action links are highly visible on a mobile screen.
Google has posted a guide to help ensure that your website is mobile-friendly according to their guidelines. There’s even a handy test you can run to assess the mobile friendliness of your website.
If your website runs on WordPress, there are a hundreds of free, mobile-responsive themes (Google Search) and plug-ins like WPTouch that can quickly make your website more mobile-friendly.
Subscribe to our blog to keep getting helpful tips and tools for raising more money.
– Sarah Bacon
Director of Product