A look at our #GivingTuesday 2016

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Thanks to your hardwork, JustGive recorded a 64% increase in donations to our participating organizations this #GivingTuesday. The biggest increases were seen in donations coming through donation buttons. When compared to 2015:

  • Donation totals increased by 47%
  • Average donation amount increased by 72%

Our favorite highlight: an amazing 92% of donors chose to cover donation processing fees allowing us to pass through 99.4% to charity.

Here’s a glimpse of our nonprofits’ impact on #GivingTuesday 2016.

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Although #GivingTuesday is over, our work  is not done yet!  Engage past donors and turn new donors into long-term supporters by maintaining communication and asking them to give again before the year ends. Learn more about how JustGive can help.

– Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Featured Nonprofit FAQ: Personalized Donation Receipt

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Question

Can We Customize Our Donation Receipt?

Answer

Your donation receipt can be customized with your organization’s logo. If you uploaded a logo when you customized your donation page, that same logo will be used in your donors’ email receipts. To upload your logo and customize your donation page, visit our nonprofit resources: Edit your Donation Page

Below is an example of a donation receipt email.

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All donations made to your Organization through the Donation Site are processed and disbursed through JustGive’s DAF. If goods or services are provided, you shall provide the donor with the estimated value of goods or services provided in return for their donation.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

#GivingTuesday Tips for Success

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Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.

GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication.
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Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.

The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Join our webinar: “An introduction to JustGive’s Donate Now button” on Wednesday, November 9 at 2pm ET. We’ll show you how to customize your Donate Now button so you can raise more donations and reduce fundraising fees.

Collaborate
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.

Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.

Communicate
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your #GivingTuesdayaudience to share.

Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.

For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

Are you taking advantage of JustGive’s free nonprofit services?

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Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?

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  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager

 

JustGive’s 15 Years of Philanthropy

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It’s JustGive’s 15-year anniversary! As the year of celebration starts, Founder Kendall Webb took time to talk about how JustGive got started, and reflect on accomplishments.

Q: You started JustGive as a nonprofit when others said it couldn’t be done.  Tell me about that.
Akendall: We started JustGive to create a single technology platform so all nonprofitssmall and large—could have equal access and outreach at a low cost. We thought it was important to operate as a nonprofit to maintain a single mission and build trust. But everyone in the Internet sector literally said we couldn’t do this because of the cost of technology. I didn’t want to “take the poor public” so I found a way. I got the community involved, asking for every kind of support. It was the early Internet days and we had a lot of companies who believed in us and helped by contributing their contacts, money and pro bono services. That made it less expensive for us to launch, and we got high quality services for free.

Q: How has JustGive kept going when it got tough and continued to make things happen?
A:
We’ve sustained ourselves during market crashes and are better suited to do this because we’re a nonprofit. We have more channels of support and capital that are not available to for-profit companies, and there’s no venture capital investment to overextend or distract us.

We’re not doing this for a quick expansion or to go public and make money. Our single goal and focus is to increase giving and we’re 100% guided by our mission.

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin

Q: In the first five years, JustGive sent $37 million to charity. At 10 years, it was $130 million, and today, it’s more than $450 million. What are the driving forces behind growth?
A: Two key things. One: At first, individual donors were scared to give online. Over the years, they’ve become more comfortable with the Internet, know it’s safe and trust the process. It’s commonplace now and we’re a trusted brand in the sector.  Our products are not just a nice option for online giving—we make giving easier and provide something donors need.

Two: We’ve leveraged our growth through corporate partnerships that help us expand our products and connect with a much bigger audience. Companies are in a great position to offer charitable programs, extending our reach.

Q: Over the years, JustGive has launched a lot of new products, including charity fundraising registries, charity gift cards, rewards points for charity, and more. What new giving are you most proud of?
A: All new giving excites me, because it increases philanthropy.  But I’d have to say I’m most proud of charitable redemption points because it’s a big channel of fundraising that we identified, developed and operated before others did. Individuals and companies were accumulating huge volumes of rewards points, and CEOs felt torn about what to do with this build up of points. We gave them a solution. This got companies to think about their philanthropy more—outside of their foundations—and was a launching pad for corporate social responsibility. Redeeming rewards points for charity helped them connect philanthropy to their products and location, and give back in local communities. That kind of new giving shows JustGive’s uniqueness and creativity from start to finish—and our overall impact.

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JustGive’s 15 Year Timeline

Q: Did you envision JustGive would be what it is today?
A: We’re much bigger in scope than I thought we’d be. It’s been exciting to grow beyond direct, 1-person-to-1-charity donations (where we started) to fundraising, charity gifts, corporate giving and social responsibility programs. I’m thrilled to see how charity has penetrated into so many parts of life, and how multiple products are used in so many different ways!

Q: What other JustGive accomplishments are you proud of in the past 15 years?
A: I’m proud of all the unique channels of giving we’ve built. Like working with Monster.com to use $1 million of charity gift cards as a trade show giveaway. And expanding the definition of a benefit concert with The Dave Matthews Band by letting fans choose the charities to receive money.

2014 Year In Review

Click to view full size

I’m proud of the level of respect and integrity JustGive has built as a trusted leader for companies, nonprofits and donors. I know we’ve earned this through hard work and staying true to our mission.

And I’m incredibly proud of our longevity. Withstanding all the changes in the stock market (2 crashes and recession) and in the charitable market is amazing. It’s strengthened who we are.

I’m proud of our prominent national exposure—from TV mentions on PBS NewsHour and CBS News, to articles in the New York Times, USA Today, and Huffington Post.  Not to mention being recognized as one of the best of the web by Forbes.

I am most proud of our team. Their passion has fueled our growth, and the impact we’ve had on a limited budget is mind blowing. That’s because our team is creative and really believes in what we’re doing.

Q: What are the most important changes you’ve seen in philanthropy in the last 15 years?
A:

  1. The Internet has become a common channel for giving, and it’s given small organizations a louder voice.
  2. Young people are more involved in giving at a younger age. They consider philanthropy part of what they do, who they are, and what they expect from a company where they work.
  3. There’s been a huge increase in peer-to-peer giving, crowdfunding and the social side of giving.
  4. Corporate social responsibility has grown tremendously. Companies used to manage giving through their foundations, and philanthropy was about giving for branding reasons. Now it’s an important way to be good corporate citizens, and they’re becoming more proactive, with strong and directed giving.

Q: What would you like to see companies do to make more of a difference for philanthropy?
A:
I’d like to see more companies invest in the business value of charity – including it in their budget so it’s not funding they have to “find.” I’d also like to see them integrate charity into their large gift giving funds for holidays, incentives and loyalty rewards. And overall, to continue to be open minded and consider more creative ways to make charity an integral part of their business.

Q: Where are your personal hopes for JustGive in the years ahead?
A:
My hope is that JustGive continues to be a leading force for philanthropy, generating new pools of capital for the nonprofit sector.

Q: If there was one message you could get out in the world about charitable giving: What would that be?
philA:
Make giving a part of your everyday life. I’m not just talking about giving money, but about volunteering your time, and helping out in your community or doing something for someone in need. Giving isn’t isolated to a charity. It’s something we can all do every day with little moments of helping make things better for a person, a community, and ultimately the world. These small acts of kindness become contagious, spreading goodness that can make a difference.

– Candy Culver
Marketing Consultant

2016 Giving Outlook is Promising

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The recent Philanthropy Outlook released by the Indiana University Lilly Family School of Philanthropy shows giving is on the upswing and momentum is building.

Distribution of total giving, by source, for the years 2015 and 2016. Source: The Philanthropy Outlook 2015 & 2016. Click to view full size.

Distribution of total giving, by source, for the years 2015 and 2016 from The Philanthropy Outlook. Click to view full size.

Here’s a snapshot of the good news presented by the fundraising and philanthropy consulting firm, Marts & Lundy, in The Philanthropy Outlook: 2015 & 2016, based on U.S. donations made to U.S. charities.

Giving from all sources is expected to rise 4.8% this year and 4.9% in 2016.

The bigger perspective is that each year’s growth will exceed the total giving for the years after the Great Recession (3.1%) and the estimated long-term average for the 40-year trend in total giving for 1973-2013 (3.8%).

Giving by source

This giving prediction includes cash and non-cash donations made by individuals, estates and corporations, and grants made by foundations.

  • Giving by Foundations is expected to increase the most – by 7.2% in 2015 and 6.7% in 2016. One contributing factor for this increase is the above average growth in the S&P 500.
  • Giving by Corporations follows closely with a 6% rise in 2015 and 4.8% next year. In these two years, as companies hire more employees, growing payrolls may mean scaling back on philanthropy. But researchers say that as corporations save their profits, they give more philanthropically.
  • Giving by Individuals/Households is expected to increase 4.4% this year and 4.1% in 2016. This is more than one percent higher than the historical average—for a source that makes up around 70% of all giving.
  • Giving by Estates is predicted to rise by 2.7% in 2015 and by 6.3% next year. This giving fluctuates widely from year to year, varying mostly due to very large bequests made by a few estates in a given year.

phil_outlookThe report is valuable because it gives us a scientifically developed and tested look at charitable giving. It’s something that will be updated annually to help us forecast. (A bit of detail: The research team used econometric methodology, testing more than 16,000 combinations of variables that could influence each source of giving before ultimately identifying 10 key predictors.)

To get the full report and read more about conditions that affect the outlook: The Philanthropy Outlook: 2015 & 2016.

Interested in increasing philanthropy as a part of your business? Just contact us.

– Andrea Lloyd
Director of Programs

To keep up on the latest trends and news in company philanthropy, subscribe to our newsletter.

Reviews Show Your Impact

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Our partner, GreatNonprofits, started in 2007, has become the Yelp of the nonprofit world. With a database of more than 200,000 reviews, GreatNonprofits is the leading provider of reviews and ratings for nonprofits throughout the United States.

Their story

It all began when Hurricane Katrina hit and GreatNonprofits founder Perla Ni was publishing the Stanford Social Innovation Review. She wanted to write about nonprofits doing a great job providing supplies and help for great-nonprofitsvictims, but had a lot of trouble identifying them. It struck Ni that there needed to be an online “Zagat” for nonprofits, where people could tell first-person stories and share reviews about the work and impact of organizations.

Today, on the GreatNonprofits website, users can rate more than 1.8 million nonprofits – and these reviews are widely shared through partner sites like JustGive and GuideStar.

Making the most of your reviews

It’s clear reviews make a difference. According to Neilsen, 70% of consumers trust online reviews as much as personal recommendations.

So, as an organization, how do you:

  • Engage your supporters
  • Collect more online reviews
  • Use reviews successfully

Tara Verner, Vice President of Marketing for GreatNonprofits, recently spoke about how to do just that. We’re sharing the slides from her presentation that provide great examples and tell you how. Enjoy!

 

If you’d like to watch the recorded session, here’s the YouTube video of the presentation.

– Candy Culver

Marketing Consultant

Nonprofit Spotlight: Bubble Foundation

Image Source: Flickr

Image Source: Flickr

At first blush, the Bubble Foundation seems like an unusual name for an organization that helps kids live healthy and happy lives, but then again…. Not wanting to pigeonhole their holisticbubble_logo efforts or be heavy handed about wellness, the name was chosen to keep it fun and focused on kids.

Funders ask about our name, says Executive Director Lizzie Redman, but never the kids. In fact, it’s a contagious echo in school halls where kids are heard chattering about “Bubble, Bubble.”

Bubble’s mission

Bubble believes every child in the United States, regardless of socioeconomic status, should have access to activities, food and information that helps them live healthy and happy lives. To accomplish this in New York City, they partner with schools in underserved communities, supplying core curriculum and program activities to fill a gap. They provide – free of charge – information, food and activities for schools, students and families who would otherwise get little or no health and wellness education.

School programs that deliver

The power of going directly into schools is how Bubble succeeds. Not just with kids, but their parents and school leaders too. Redman explains, “We reach kids while they’re young and expose them early on. We also bring in parents for family meals and workshops where we work with them about how to make healthy changes at home. We plant the seeds for healthy habits and empower school leaders to carry it forward.”

Bubble’s programs make “food, fun and fitness float”:

 

Bubble EATS is nutrition education delivered through weekly classes, cooking demonstrations and more from volunteer teachers. For instance, “kids may never have seen broccoli before, but they learn about it, cook it and find it enjoyable to eat,” describes Redman.

Bubble GROWS teaches the science of how food grows and basic farming and irrigation principles, and includes visits from farmers and to community gardens. Bubble brings portable grow boxes into classrooms and starts outside or rooftop gardens where there’s space available.

Bubble MOVES connects the school to other organizations and experts for fitness classes, recess programs, sports clinics, and special programs like yoga and African dance.

Results

Started in 2010 as a small organization to help one school – the Mott Haven Academy in the Bronx – Bubble will partner with eight schools during the 2015-2016 academic year. A few stats:

  • Bubble programs teach 1,200bubble2 students each week
  • Around 50 volunteers work for Bubble each semester – 30 teach weekly and 20 others support special programs
  • School partnerships last for 2 years (with support afterward)
  • Impact: 5 schools are successful program graduates, 6 schools are currently partners, and 4 more are being added next year

Giving practices

JustGive is proud to help the Bubble Foundation raise money online. “The ability to have a platform we can easily use is huge,” comments Redman. “And from a data perspective, to know where the money is coming from is valuable.”

Following best practices, Bubble has its Donate button built into every page of its website, and has customized its Donation Page, telling donors exactly what different size gift can do.

Check out how you can help the Bubble Foundation do even more.

– Candy Culver

Marketing Consultant

P.S. If you’d like to be featured in the JustGive Blog, submit your nonprofit!

KonectIDY: Bracelet Fundraising, Personalized

Image Source: KonectIDY

Image Source: KonectIDY

At JustGive, we help many large corporations incorporate philanthropy into their workplace or customer programs.

But we also work with many smaller organizations that have great ideas for driving more philanthropy. Like KonectIDY, one of our latest partners to use JustGive’s products to make charitable giving  part of their business.

Taking bracelet fundraising to the next level

KonectIDY takes the trend of fundraising bracelets and turns it on its head, breathing new life into what was once a one-size-fits-all movement.

On the KonectIDY website, consumers can create a personalized bracelet with various color beads representing the cause, loved one or organization they want to support. They can purchase one bracelet for themselves, or create a bracelet that others can buy in support of their cause.

Image Source: KonectIDY

Image Source: KonectIDY

Every time a bracelet is purchased, 20% of the proceeds go to the beneficiary organization.

“It’s like a hashtag that you wear,” says KonectIDY co-founder Tony Peluso. “Each bracelet has a story that needs to be shared.”

The IDY in the KonectIDY name stands for “Identify Yourself.” Instead of wearing the exact same bracelet as every other supporter, KonectIDY gives consumers the chance to personalize their wearable statement while showing solidarity with a cause.

As a small startup, founders Tony Peluso and Peter Ettenborough knew they wanted their sales to benefit charity, but didn’t know how to make that a reality. If you’re not a nonprofit organization, how do you ensure donations reach the charities?

Donation Processing Solution

That’s where JustGive came in. As a Donor Advised Fund (DAF), JustGive is set up for a very specific purpose: to distribute charitable donations from individuals and companies to nonprofits.

For KonectIDY, that simply requires providing JustGive with the data each month about which charities should receive donations and for how much. We take care of disbursing funds to the charities, and making sure the nonprofits know the donations are coming from KonectIDY customers.

“JustGive seamlessly facilitates the entire process so we can focus on our business and our purpose,” Peluso said.

More of KonectIDY’s story

The idea behind KonectIDY started close to home for Peluso, when a young girl named Aine in his community died suddenly, devastating the family and neighbors. They produced 600 bracelets to memorialize Aine, and sold out of them at a fundraiser for the foundation created in her honor. Now Aine’s supporters wear the bracelets around town, displaying their support and shared experience.

KonectIDY, launched in the summer of 2013, has already powered bracelet fundraisers for some significant causes like The Nelson Mandela Children’s Hospital Fund. Every “Legacy of Hope” bracelet helps support Nelson Mandela’s final wish to open a children’s hospital in South Africa.

Image Source: KonectIDY

Image Source: KonectIDY

Proceeds from the “Ghandi for Children” bracelet support the Ghandi Worldwide Education Institute, fighting childhood labor in India by advocating for children and supporting education.

So that’s how KonectIDY is making a difference. Want to talk about ways to make charity part of your business? Just contact us.

– Sarah Bacon

Director of Product

P.S. Visit KonectIDY to create your personalized bracelet and tell your story while supporting your favorite cause, right from your wrist.

 

Disaster Giving: American Express

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Image Source: Toshifumi Kitamura/AFP/Getty Images

When natural disasters strike, generous people around the world open their wallets to give to organizations helping victims. Here at JustGive, we are lucky to partner with companies like American Express® who enable their cardholders to quickly provideAmerican Express Logo support.

After the devastating 2010 earthquake in Haiti, the 2011 earthquake and tsunami in Japan, and the 2013 Typhoon Haiyan in the Philippines, American Express reached out to JustGive to find a fast, easy solution for their cardmembers who wanted to help.

Timely Disaster Campaigns

Within 24 hours of each disaster, JustGive launched online fundraisers so American Express cardholders could donate to charities directly providing victims with emergency services, shelter, healthcare and food.

Cardholders simply visited the American Express MembersGive website to donate using their American Express credit card or their Membership Reward points.

JustGive helped American Express identify and vet the key charities aiding victims for each disaster, whether they were U.S.-based organizations offering aid (like the American Red Cross), or other charities local to the region where the disaster took place.

American Express supported its cardholders’ generosity by covering all credit card processing fees. That meant that 100% of each donation made it to the charities making a difference.

Image Source: Flickr

Image Source: Flickr

The result? Hundreds of thousands of dollars from American Express cardholders were donated to organizations helping disaster victims recover and rebuild.

In its one year post-report for the 2011 Japan earthquake and tsunami, the American Red Cross recognized American Express as a member of its Disaster Responder Program for contributing at least $250,000 annually.

In the last decade American Express has provided assistance for more than 50 disasters in 35 countries, through such leading disaster relief agencies as the American Red Cross and International Red Cross and Red Crescent Societies, Doctors Without Borders, International Rescue Committee, Save the Children, and the United Nations World Food Program.

We’re proud to make it possible for American Express and its cardholders to respond quickly and effectively to tragic disasters around the world. It’s one way JustGive helps companies make an impact with charitable giving programs for their customers or employees.

– Sarah Bacon

Director of Product