Gift Cards. They’re the ubiquitous, go-to gift in our modern age. They work for the person who has everything, or for that hard-to-gift friend or family member. They’ve even become common rewards in the corporate world for employees and loyal customers.
But what if a gift card could also give back? That’s exactly what our GiveNow charity gift cards do. When you give a JustGive charity gift card to someone, they can redeem it on our site to donate to any charity (more than 1.8 million online). It’s the ultimate pay-it-forward gift.
We’ve helped dozens of companies incorporate charity gift cards into their employee and customer programs. On our site, it’s easy to purchase large quantities of charity gift cards in just a few minutes. You can send them via email to your recipients, or download gift card claim codes and use them into your own communication.
BONUS: Gift card purchases are tax-deductible donations.
You can turn a gift-giving or reward opportunity into one that makes your employees or customers feel good, and empower them to make a difference for causes they care about. Here are several ways companies have done just that.
Work Anniversaries
A major tech company purchases JustGive charity gift cards every month to give to their employees on their annual anniversary with the company. Employees then visit a website we’ve branded with the company’s logo and messaging to redeem the gift card and donate to a charity of their choice.
Gift with Purchase
An online retailer wanted to run a promotion offering a free gift with purchase, but wanted a gift with more meaning than cash back or additional merchandise.
They decided to offer our GiveNow charity gift cards to customers who made an online purchase of $100 or more. As soon as their purchase is completed, the customer receives a gift card claim code in their order email and visits a branded website on justgive.org to redeem it.
Tradeshow Booth Giveaway
Job website Monster was looking for a unique incentive to attract customers to their tradeshow booth. JustGive supplied charity gift cards to hand out at the booth, and designed a branded donation website where attendees could redeem their cards. After entering a unique code, attendees selected a nonprofit to support from an approved group of charities.
Nearly 20,000 people participated and more than $1 million dollars was donated to charity. The program also raised Monster’s brand awareness among its most valuable enterprise customers.
Client Gifts
A portfolio manager at a large financial institution was looking for a meaningful gift to give to his clients for key milestones in their lives, like the birth of a new baby, a new home purchase or other celebratory moment.
He discovered JustGive charity gift cards and now purchases them in bulk to keep on hand as gift opportunities arise. Clients have reacted positively to the cards and he feels like this gift helps him build stronger relationships.
On-Package Promotion/Giveaway
For its 100th anniversary, Life Savers candy wanted to create a way for its customers to donate online through a Connect for a Cause campaign. JustGive provided claim codes that were printed on Life Savers packaging, and customers visited a Life Savers-branded website to redeem the code for a donation to one of the featured charities in numerous cause areas.
The program ran for 4 months, brought in thousands of donations from Life Savers customers, and raised nearly $60,000 for charity.
Holiday Gifts
SEER Interactive wanted to find something besides the standard gift basket to give clients for the holidays. SEER purchased our charity gift cards, which were personalized with the company’s logo and custom message, and emailed directly to clients. With just a few clicks, they could quickly donate online to their favorite charity through justgive.org.
After receiving an overwhelmingly positive response from clients, the company now purchases charity gift cards as their meaningful holiday gift every year.
Want to incorporate JustGive charity gift cards into your employee or customer program? Purchase gift cards online or contact us to find out more about how we can help.
– Sarah Bacon, Director of Product
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Wonderful post.